OK Labs Mass-Market Smartphone
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OK Labs Mass-Market Smartphone

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A mass-market smartphone is a new category of mobile device that offers a smartphone OS at a featurephone price point. Mass-market smartphones integrate significantly less-expensive components than ...

A mass-market smartphone is a new category of mobile device that offers a smartphone OS at a featurephone price point. Mass-market smartphones integrate significantly less-expensive components than the high-end hardware used in current smartphones. Download the white paper to learn more: http://www.ok-labs.com/landing/mmsp/.

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OK Labs Mass-Market Smartphone Presentation Transcript

  • 1. The Mass-Market Smartphone Solution
    May 2010
    © 2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary. Do not distribute in whole or in part without prior written approval. This document is provided “as is” without any warranties, express or implied..
  • 2. Open Kernel LabsMobile Virtualization – Momentum
    World’s leading provider of mobile phone virtualization solutions
    Founded in 2006 following 15+ years R&D; > $25MM invested
    OKL4 in more than 500 million devices
    IP commercialization with National ICT Australia
    OK Developer Community surpasses 2,500 members
    Solutions for Android, Symbian, Linux, and more
    Growing mobile-to-enterprise market with investor/partner Citrix
    ©2010 Open Kernel Labs, Inc. All rights reserved.
    2
  • 3. In 2009, 1.13 billion mobile phones were produced
    Gartner, 2010
    [
    [
    Only 180 million were smartphones
    Gartner, 2010
    ©2010 Open Kernel Labs, Inc. All rights reserved.
    3
  • 4. Market Trend – Mass-Market Smartphones
    4
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary


    Lower-cost smartphones will be required to reach the mass market…At Mobile World Congress, semiconductor vendors highlighted lower-cost, highly integrated, entry-level smartphone solutions designed to significantly reduce the bill of materials for smartphones and enable handset vendors to reach new price points.
    Jon Erensen, Gartner : February 2010


    Entry-level smartphone models, which are expected to generate higher margins and to have a bigger space for future growth, will attract more and more companies (existing cellphone makers or otherwise) to jump onto the bandwagon, making these the most-eye-catching models in the 2010 market.
    Chen Wei-hang, Tri : December 2009
  • 5. The Mass-Market Smartphone Opportunity
    5
    Smartphones offer broad ecosystem benefits
    Data plan increases ARPU
    Bigger market for apps/services
    Increased margin for OEM
    Attractive opportunity for chipset providers
    Smartphone capabilities are attractive to consumers, but cost keeps them out of the mass market
    Mass-Market Smartphone
    Wholesale price $100-$150
    Open OS support
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
    Functionality
    Opportunity
    Cost
  • 6. 6
    Already in the MarketMotorola and OK Labs Introduce Evoke: March 2009
    World’s First Virtualized Mobile PhoneMotorola Evoke
    Combines Linux and 3G mobile baseband software on single-core ARM9 processor
    • Two application platforms: Linux and BREW
    • 7. Reduces hardware BOM costs by $46
    • 8. Software reuse leverages investment in legacy system
    Results
    • Smartphone applications
    • 9. Lower BOM and development costs
    • 10. Improved time-to-market
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
  • 11. 7
    The Market Window is Open
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
    7
  • 12. Mass-Market Android Smartphone Solution
    8
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
    OK Labs developed complete solution
    Android and baseband
    On a single ARM core SoC
    Integrated and optimized
    Enabled by the OKL4 Microvisor
    Benefits:
    Mass-market BOM cost
    Shorter time-to-market
    Lower development cost
    Applications
    Baseband
    Android
    RTOS
    OKL4 Microvisor
    Chipset (single ARM processor)
  • 13. Collaborative Model:
    9
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
    OK Products+VIP Services =
    Your Solutions
  • 14. Summary – Why OK Labs
    10
    Experience and Expertise
    Mass-market smartphone solutions
    Virtualization applications
    With a range of relevant technologies including Android, Linux, Symbian, RTOS, baseband support, ARMv5/6/7, MIPS, x86, multithreaded and multicore processors
    Formula for success
    Development focus on complete solution delivery
    Collaborative approach to delivery
    Technology (mature, proven, innovative)
    Embodies 15+ years of R&D
    IP commercialization of National ICT Australia research
    OK Labs software in more than 500 million devices
    Already in the market: Motorola Evoke
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
    1
    2
    3
  • 15. 11
    ©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
    The mass-market smartphone opportunity is here.
    Are you ready?
    500
    OKL4 deployed in more than
    MILLION
    DEVICES