OK Labs Mass-Market Smartphone

The Mass-Market Smartphone Solution
May 2010
© 2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary. Do not distribute in whole or in part without prior written approval. This document is provided “as is” without any warranties, express or implied..

Open Kernel LabsMobile Virtualization – Momentum
World’s leading provider of mobile phone virtualization solutions
Founded in 2006 following 15+ years R&D; > $25MM invested
OKL4 in more than 500 million devices
IP commercialization with National ICT Australia
OK Developer Community surpasses 2,500 members
Solutions for Android, Symbian, Linux, and more
Growing mobile-to-enterprise market with investor/partner Citrix
©2010 Open Kernel Labs, Inc. All rights reserved.
2

In 2009, 1.13 billion mobile phones were produced
Gartner, 2010
[
[
Only 180 million were smartphones
Gartner, 2010
©2010 Open Kernel Labs, Inc. All rights reserved.
3

Market Trend – Mass-Market Smartphones
4
©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
“
“
Lower-cost smartphones will be required to reach the mass market…At Mobile World Congress, semiconductor vendors highlighted lower-cost, highly integrated, entry-level smartphone solutions designed to significantly reduce the bill of materials for smartphones and enable handset vendors to reach new price points.
Jon Erensen, Gartner : February 2010
“
“
Entry-level smartphone models, which are expected to generate higher margins and to have a bigger space for future growth, will attract more and more companies (existing cellphone makers or otherwise) to jump onto the bandwagon, making these the most-eye-catching models in the 2010 market.
Chen Wei-hang, Tri : December 2009

The Mass-Market Smartphone Opportunity
5
Smartphones offer broad ecosystem benefits
Data plan increases ARPU
Bigger market for apps/services
Increased margin for OEM
Attractive opportunity for chipset providers
Smartphone capabilities are attractive to consumers, but cost keeps them out of the mass market
Mass-Market Smartphone
Wholesale price $100-$150
Open OS support
Functionality
Opportunity
Cost

6
Already in the MarketMotorola and OK Labs Introduce Evoke: March 2009
World’s First Virtualized Mobile PhoneMotorola Evoke
Combines Linux and 3G mobile baseband software on single-core ARM9 processor
Two application platforms: Linux and BREW
Reduces hardware BOM costs by $46
Software reuse leverages investment in legacy system
Results
Smartphone applications
Lower BOM and development costs
Improved time-to-market

7
The Market Window is Open
7

Mass-Market Android Smartphone Solution
8
OK Labs developed complete solution
Android and baseband
On a single ARM core SoC
Integrated and optimized
Enabled by the OKL4 Microvisor
Benefits:
Mass-market BOM cost
Shorter time-to-market
Lower development cost
Applications
Baseband
Android
RTOS
OKL4 Microvisor
Chipset (single ARM processor)

Collaborative Model:
9
OK Products+VIP Services =
Your Solutions

Summary – Why OK Labs
10
Experience and Expertise
Mass-market smartphone solutions
Virtualization applications
With a range of relevant technologies including Android, Linux, Symbian, RTOS, baseband support, ARMv5/6/7, MIPS, x86, multithreaded and multicore processors
Formula for success
Development focus on complete solution delivery
Collaborative approach to delivery
Technology (mature, proven, innovative)
Embodies 15+ years of R&D
IP commercialization of National ICT Australia research
OK Labs software in more than 500 million devices
Already in the market: Motorola Evoke
1
2
3

11
The mass-market smartphone opportunity is here.
Are you ready?
500
OKL4 deployed in more than
MILLION
DEVICES

OK Labs Mass-Market Smartphone

by Open Kernel Labs on May 17, 2010

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 6

Statistics

OK Labs Mass-Market Smartphone — Webinar Transcript