PRACTICE MAKESPROVOCATEURAn             mini-workshop             with Emily Lutzker
Entrepreneurship       vs.Intrapreneurship
Intrapreneurship=being “disruptive” (in a good way)   •  Threat    •  Creativity   •  Constraint   •  Improvisation
PROVOCATEURPRACTICE #1Stop looking at yourscreen and look toyour right.
LESSONS FROM SOCIAL MEDIA: 1.  We want to be “seen” and “heard” 2. Social ≠ (old school) Advertising    Social = multi-way...
PROVOCATEURPRACTICE #2Work fromagreement!
INSPIRATION FROMTHE UNEXPECTEDCuriosityCross-pollinationCourage to Fail Better
PROVOCATEURPRACTICE #3The “adjacentpossible”
LEADERS:Make sure you really want Intrapreneurs (and nurture them)   •  Listen   there is no such thing as a bad idea   • ...
Nurture and harnessthe full creativepotential of everyonearound you.Genius is plural.
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4A's Strategy Festival Workshop Practice Makes Provocateur

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The presentation slides from Emily Lutzker's Workshop at the 4A's Strategy Festival 2011, "Practice Makes Provocateur."

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  • This was a great workshop, thanks for rockin it w/ the @dflashnyc girls at the #4Astratfest! We at DflashNYC like embracing our inner provocateur!!!
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4A's Strategy Festival Workshop Practice Makes Provocateur

  1. 1. PRACTICE MAKESPROVOCATEURAn mini-workshop with Emily Lutzker
  2. 2. Entrepreneurship vs.Intrapreneurship
  3. 3. Intrapreneurship=being “disruptive” (in a good way) •  Threat •  Creativity •  Constraint •  Improvisation
  4. 4. PROVOCATEURPRACTICE #1Stop looking at yourscreen and look toyour right.
  5. 5. LESSONS FROM SOCIAL MEDIA: 1.  We want to be “seen” and “heard” 2. Social ≠ (old school) Advertising Social = multi-way communication We want to contribute to a conversation A STORY
  6. 6. PROVOCATEURPRACTICE #2Work fromagreement!
  7. 7. INSPIRATION FROMTHE UNEXPECTEDCuriosityCross-pollinationCourage to Fail Better
  8. 8. PROVOCATEURPRACTICE #3The “adjacentpossible”
  9. 9. LEADERS:Make sure you really want Intrapreneurs (and nurture them) •  Listen there is no such thing as a bad idea •  “Maybe” is a dirty word •  Follow-up and follow-through •  Love thy intrapreneur
  10. 10. Nurture and harnessthe full creativepotential of everyonearound you.Genius is plural.
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