Daily secret - Nikos Kakavoulis - Open Coffee Cyprus - 22-05-12


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Daily secret - Nikos Kakavoulis - Open Coffee Cyprus - 22-05-12

  1. 1. Daily Secret Open Coffee NICOSIA // CYPRUS www.dailysecret.com
  2. 2. Our storyA tried and tested business model in untapped markets Daily Secret is the definitive insider’s guide to your favorite city. Every day we send you one of your city’s best kept secrets in a short, stunning email. Secrets can be anything - from a hidden restaurant to a hush-hush event. We created Daily Secret to unlock the relationship between booming and underserved cities around the world and the people that love them. www.dailysecret.com CONFIDENTIAL
  3. 3. Our traction A global presence one year after launch 14 editions 160,000 members 300,000 members 4,611,000 emails/month 60,000 35,000 cash +✂May June ... January February March April May June July August September October November December January Vancouver Berlin www.dailysecret.com
  4. 4. Our team We did it once, we’re excited to do it again “crazy founder” ☔ “the corporation” Co-founded and sold HealthLeap Co-founded and sold HealthLeap 7 years digital media experience 5 years strategy experience (Dow Jones,Condé Nast) (BCG, World Bank) Columbia MBA Columbia MBA Founder Sweetlifer.com Board Rebuilding Afghanistan Nikos Kakavoulis Phaedra Chrousos “the magicians” Lead Developer HealthLeap former CTO Liberis Head of Front Design of Publications/ Glamour.gr, MensHealth.gr, Conde Nast Publisher for Greece Sweetlifer.com, VogueHellas.gr fbFund alum Savvas Georgiou Spyros Martzoukos“the insiders” ✂ Alex Ozlem Gonzalo Isabel Alice Victor Maria Tomas www.dailysecret.com CONFIDENTIAL
  5. 5. Our productWe send our members a short, stunning email each day ✂ <1 minute needed to read our secret ✌ 35% average open rate www.dailysecret.com CONFIDENTIAL
  6. 6. Our site and apps In addition, members can read secrets online and on the go the site mobile www.dailysecret.com Android iPhone (Sponsored)our editions (Sony Ericsson) ✂ Athens Istanbul Shanghai San Francisco Lima Madrid Mexico City Buenos Aires Athens in English Istanbul in English www.dailysecret.com CONFIDENTIAL
  7. 7. Our process We’ve standardized the recipe Our process is standardized - easy to use technology plus our operating manuals and training sessions makes for quite a “cake” tech platform + manuals & trainings = local editionsother information ✂ Average time to launch an edition = 2 weeks www.dailysecret.com CONFIDENTIAL
  8. 8. Our technology Technology is one of our core competencies 159,987 14,401 5,439 59,934 4,432core attributesbuilt in house python & ruby built to scale plug and play real time reports www.dailysecret.com CONFIDENTIAL
  9. 9. Our members Influencers that live each day to it’s fullest Our members are people like us - always looking for the inside scoop, they seek out unique experiences in a city they love. curious active insidercurrent statistics ✂ 72% College degree + 53% female / 47 % male 73% 25-34 yrs. olds www.dailysecret.com CONFIDENTIAL
  10. 10. Our revenue We have identified 5 related revenue streams Sponsored Content Traditional Advertising Sponsored Secrets and Sponsored “P.S.” must comply with our 3 types of Banners and Skins go editorial policy and offer value and around our secrets, mobile app insight to our members sponsorship (Android and iPhone) Added Value Services ? Creative work for advertising, Funding will allow us to Geolocation services for explore multiple revenue advertisements streams Lead Gen E-commerce links Affiliate Marketing within our secrets Affiliate text links within our secretsother information ✂ ~4 months, 10K+ members until an edition starts generating revenue www.dailysecret.com CONFIDENTIAL
  11. 11. Our marketing strategy Our members are our greatest secret1 3 4 members share secrets insiders share tips 2 5 partners write new members, members receive email new secrets secretscustomer acquisition cost ✂ 160,000 members with $0.00 marketing spend www.dailysecret.com CONFIDENTIAL
  12. 12. Our clients Leading brands already advertise with Daily Secretmore clients ✂ www.dailysecret.com CONFIDENTIAL
  13. 13. Our 2 year plan Funding will propel growth from 8 to 30 city editions by 2013 ⦿ St. Petersburg London ⦿ ⦿ Moscow ⦿ Vancouver ⦿ Berlin Paris ⦿ ⦿ Seattle Thessaloniki Madrid ⦿ Rome ⦿ ⦿ ⦿ Istanbul ⦿ San Francisco ⦿ New York Athens ⦿ ⦿ Beijing ⦿ Atlanta ⦿ Tel Aviv ⦿ Tokyo ⦿ LA ⦿ Austin⦿ Charlotte ⦿ ⦿ Miami Alexandria ⦿ Shanghai ⦿ Delhi ⦿ Hong Kong ⦿ Mexico City Mumbai ⦿ ⦿ Manila ⦿ Caracas Bangkok ⦿ ⦿ Bogota ⦿ Lagos ⦿ Singapore Lima ⦿ ⦿ Sao Paolo Santiago ⦿ ⦿ Rio de Janeiro ⦿ Cape Town Sydney ⦿ Melbourne ⦿ ⦿ Buenos Airesother information ⦿ Current (8) ⦿ Upcoming (13) ⦿ Active Pipeline (21) ✂ 2013 target: 2.8 million members www.dailysecret.com CONFIDENTIAL
  14. 14. What about Cyprus?Coming soon! www.dailysecret.com CONFIDENTIAL
  15. 15. thank you! interested in finding out more? ➹ nikos@dailysecret.comphaedra@dailysecret.com Daily Secret www.dailysecret.com