Hi , I am the founder and CEO of Fashinating.com and I would like thank the organizers for the opportunity. Fashinating is, simply, a new way to shop fashion products Our users have added, to this date our users, over 5M products to their favorites.
We are a team of three founders with diverse backgrounds ranging from technology, to business and fashion. All team members were lucky to have worked on great organizations with international reach.
This is our solution. Fashinating brings thousands of fashion products from the best e-shops, in one place. The user views just 3 products, clicks on the products she likes, builds her profile and our algorithm presents her with more products according to her style. We are the only company in the world that uses this process and we have a pending US patent for it.
As I said earlier innovation requires experimentation. Our competitive advantage is the quality of our recommendations’ algorithm. On this graph you can see how many of our users like a product that we recommend them over time. What does this mean? It means that experimenting on the Greek market has given a mature product that is now ready to be exported to the world. This defiantly gives us a head start to any possible imitator abroad.