Piwik: An Analytics Alternative (Chicago Summit)

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Piwik: An Analytics Alternative (Chicago Summit)

  1. 1.  Intro  Piwik  An Alternative  Getting Started  Questions 2
  2. 2.  Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy  Native Chicagoan  BSBA - Finance, University of Illinois  MBA - Marketing, Loyola University of Chicago  Author ofTip of the Spear Blog, Adjunct Prof  Viewthrough Measurement Consortium  Co-founder, Streams Online Media Development, Lilypad 3
  3. 3.  Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose. SOURCE: Wikipedia 4
  4. 4. Open Source Applications  Linux  MySQL  R for Statistics  Open Office  Wikipedia  Arduino  Drupal  Piwik 5
  5. 5.  Piwik is an open analytics platform developed by a team of international programmers  Initially released in 2007  It is globally used by individuals, companies and governments ranking #7 with 2.1% share  #2 in Germany & Switzerland with 16% share.  Piwik is an alternative to Google Analytics and paid enterprise site analytics solutions 6
  6. 6.  FreeWeb Analytics Platform  Based on PHP& MySQL  >1MMWeb sites Globally  >50 Languages  >Share than Adobe, WebTrends and Coremetrics combined  New Releases Every FewWeeks 7
  7. 7. 8
  8. 8. Tracking API Database Analytics API Email reports Piwik UI Mobile App PHP JS Python Java iOS AnalyticsTracking Admin User TwoAPIs: one is for Data Collection (Tracking) and the other is for Reporting (Analytics). 9
  9. 9.  Behavioral Data isValuable  Used for Retargeting and Lookalike Modeling  Whether Cookies or Machine Fingerprinting  Multi-device Universal IDs  Data Independence & Control 10
  10. 10. Facet Piwik Google Analytics License Open Source Limited Data Hosting Your Choice, Host Anywhere Google Installation Easy Very Easy Interface Simple,Web-based Simple,Web-based Data Source Not Sample May Be Sampled Reporting Speed Real-time, Depends on Server Not Real-time, Fast Customizable Extensive Limited Data Sharing ItsYour Data Share with Google Popularity Growing in US Ubiquitous Log Data Full-access No Access Historical Data Import GA N/A Track Robots Yes No 11
  11. 11.  Link to Bid Manager for Remarketing Lists  Refusal to integrate S2S  Pervasive:Tag Manager, AdWords, GDN  Past History  Search Not Provided  WiFi Spying 12
  12. 12.  Data Collection  Event-level,Automatic (Download ,Outlinks)  CampaignTracking, SEO-friendly, Can Leverage UTM  Reporting  Adaptable DashboardWidgets,Actual UVTrending  Segments, User Opt-out, Page Speed Monitoring  Real-time Reporting; Delivery via Mobile, Email  Optional Modules (MarketPlace) 13
  13. 13. Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms. 1. IdentifyWeb hosting service with MySQL and PHP 2. Download Piwik file to a local machine 3. Unpack archive on the local machine 4. Login (FTP ok), create a subdirectory, e.g. "/piwik" 5. Upload local folders and files to subdirectory 6. Open inWeb browser and begin configuring 7. Like other platforms, tracking code added to pages Initial installation took 10-20 minutes; addingWeb sites as simple as creating an instance and then adding page tags 14
  14. 14.  Finding good digital analysts is challenging  Piwik is very visual and easy to learn  Extensive information and documentation at Piwik.org 15
  15. 15. WhatYou Can Do…  Use  Discuss  Suggest  BetaTest  Support - http://crowdfunding.piwik.org/  Create Modules  Develop Code 16
  16. 16.  Scott Respa – Open Analytics Summit  Maciej Zawadziński – Piwik.org  Brett Mowry – SecondAct Marketing  Todd Kelsey - Consultant 17
  17. 17. Contact: DomenicoTassone ▪ dtassone@encimagroup.com 18

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