Open Analytics NYC 2013Measuring how usersconsume content on thewebJosh Schwartz, Chartbeat
About Chartbeat•  Founded in 2009•  Focused on realtime analytics•  Used by 8/10 top US publishers•  Analyzes over 1B brow...
About me•  Background in machine learning and computervision•  Data Scientist at Chartbeat•  Currently focused on research...
What on my site are visitorsactually reading?Content consumption
Creating new metrics for userengagement•  Research process•  Backend infrastructure•  As many insights as I can fit inThis...
Event based metrics areinsufficient.Clicks measure engagementwith links, not with content.Content consumption
Measuring between clicks{window_top: 100,window_height: 700,doc_height: 3400,time_on_page: 90,...}
Counting engaged time{window_top: 100,window_height: 700,doc_height: 3400,time_on_page: 90,engaged_time: 62,...}
Data architectureIn-memory DB(realtime traffic)MongoDB(page-by-pagehistorical)AWS Redshift(user-by-userhistorical)
Where do they scroll?
How do they scroll?
Where do they engage?
Why does it matter?
Why does it matter?
Questions?Josh Schwartzjosh@chartbeat.com@joshuadschwartz
Upcoming SlideShare
Loading in...5
×

Oas schwartz OA Summit

266

Published on

OA NYC Summit

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
266
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Oas schwartz OA Summit

  1. 1. Open Analytics NYC 2013Measuring how usersconsume content on thewebJosh Schwartz, Chartbeat
  2. 2. About Chartbeat•  Founded in 2009•  Focused on realtime analytics•  Used by 8/10 top US publishers•  Analyzes over 1B browsing sessions per day•  Handles over 200K requests per second at daytimepeakA quick introduction
  3. 3. About me•  Background in machine learning and computervision•  Data Scientist at Chartbeat•  Currently focused on researching user engagementon the webA quick introduction
  4. 4. What on my site are visitorsactually reading?Content consumption
  5. 5. Creating new metrics for userengagement•  Research process•  Backend infrastructure•  As many insights as I can fit inThis talk
  6. 6. Event based metrics areinsufficient.Clicks measure engagementwith links, not with content.Content consumption
  7. 7. Measuring between clicks{window_top: 100,window_height: 700,doc_height: 3400,time_on_page: 90,...}
  8. 8. Counting engaged time{window_top: 100,window_height: 700,doc_height: 3400,time_on_page: 90,engaged_time: 62,...}
  9. 9. Data architectureIn-memory DB(realtime traffic)MongoDB(page-by-pagehistorical)AWS Redshift(user-by-userhistorical)
  10. 10. Where do they scroll?
  11. 11. How do they scroll?
  12. 12. Where do they engage?
  13. 13. Why does it matter?
  14. 14. Why does it matter?
  15. 15. Questions?Josh Schwartzjosh@chartbeat.com@joshuadschwartz
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×