Social Media for the Business of Aviation

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our talk at the 2014 Flight School Association of North America conference.

Published in: Travel, Business, Technology

Social Media for the Business of Aviation

  1. ROD RAKIC CO-FOUNDER #FSANA14 SOCIAL MEDIA FOR T H E B U S I N E S S O F A V I AT I O N
  2. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing 
 but nobody else does.” –STUART HENDERSON BRITT
  3. EVERY BUSINESS IS IN THE EXPERIENCE BUSINESS
  4. EVERY BUSINESS IS IN THE EXPERIENCE BUSINESS
  5. EVERY BUSINESS IS IN THE SOCIAL BUSINESS
  6. EVERY BUSINESS IS IN THE MEDIA BUSINESS
  7. EARNED PA I D OWNED
  8. EARNED
  9. HERE'S AN EXAMPLE
  10. HERE'S ANOTHER EXAMPLE
  11. T H E P. O . S . T. M E T H O D O L O G Y PEOPLE OBJECTIVES STRATEGIES TA C T I C S
  12. PEOPLE • Get specific about who you customer is • Access your customer’s social activities • Find the intersection between your customers and technologies
  13. OBJECTIVES • Decide what you want to accomplish • Listen? Speak to? Support? Energize? • Pick one • Figure out how you will measure success
  14. S T R AT E G I E S • Plan for how you want the relationships with your customers to change • What do you want to be different? • What does success look like?
  15. TA C T I C S • Technology choices are tactics not strategies • Decide what technologies you’ll use • Create compelling content that is native to each platform
  16. PEOPLE TA C T I C S
  17. PEOPLE TA C T I C S
  18. PEOPLE OBJECTIVES TA C T I C S S T R AT E G I E S
  19. PEOPLE
  20. BERNOFF & LEE "GROUNDSWELL"
  21. VA Y N E R C H U K “JAB, JAB, JAB RIGHT HOOK”
  22. Most businesses in aviation evolved from what came before. We designed ours from scratch. –ME
  23. PEOPLE • Pilots • People who love them • Flight schools • Flying clubs • Fixed Base Operators
  24. OBJECTIVES • Make "Private Aviation" more valuable • Make flying much safer • Make flying more fun.* * T H A T ' S C O D E F O R " B E P R O F I TA B L E "
  25. S T R AT E G I E S • Be social • Focus on experience • Create value
  26. TA C T I C S • Share the journey • Be authentic • Be accessible • Facebook • Twitter • Blog • Instagram • LinkedIn • G+ (sometimes)
  27. TA C T I C S • Design good experiences • Smartphones • Tablets • Desktop • Find, book, prepare, pay for the rental anywhere
  28. TA C T I C S • Build trust • Build a community • Build a network • Incrementally increase flight hours at scale • Share in the success of your community and your partners
  29. http://operators.OpenAirplane.com
  30. THANK YOU ! 312.436.1018 rod@OpenAirplane.com @OpenAirplane or @rodrakic LinkedIn Facebook Instagram
  31. 96% (500+ responses from pilots in the U.S. - SEP 2011) don't rent because it's hard to find airplanes 28% 51% of pilots would rent aircraft from other operators more often if it was simpler. 32% don't rent because of the complicated checkout of pilots will rent for 10-12 hours more each year proprietary & confidential
  32. OpenAirplane is making flying hassle free for pilots platform easy discovery mobile or desktop standards universal checkout local knowledge check pilot program ratings & reviews proprietary & confidential network nationwide simple booking easy billing
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