OpenAIRE-COAR conference 2014: Content Mining in Practice: Challenges and opportunities for publishers, by Cameron Neylon - PLOS
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OpenAIRE-COAR conference 2014: Content Mining in Practice: Challenges and opportunities for publishers, by Cameron Neylon - PLOS

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Presentation at the OpenAIRE-COAR Conference: "Open Access Movement to Reality: Putting the Pieces Together", Athens - May 21-22, 2014. ...

Presentation at the OpenAIRE-COAR Conference: "Open Access Movement to Reality: Putting the Pieces Together", Athens - May 21-22, 2014.
Session 3: Maximizing the exploitation of open research results through text mining.
Content Mining in Practice: Challenges and opportunities for publishers, by Cameron Neylon - Advocacy Director for PLOS

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OpenAIRE-COAR conference 2014: Content Mining in Practice: Challenges and opportunities for publishers, by Cameron Neylon - PLOS Presentation Transcript

  • 1. Mining,&Myths&and&the&Parthenon Searching*for*a*narrative*of*value*and*values Cameron(Neylon(–(OpenAire/COAR(Meeting(–(Athens 22(May(2014(<(@cameronneylon(–(cneylon@plos.org 1
  • 2. 2 https://www.flickr.com/photos/lamnatos/4520967783 CC BY
  • 3. Myths…
  • 4. http://www.flickr.com/photos/10101046@N06/3484426248 CC BY
  • 5. 5 http://www.flickr.com/photos/rosemania/86741023 CC BY
  • 6. 6 http://www.flickr.com/photos/michiganmoves/3375583341 CC BY-SA
  • 7. Myth'1
 Researchers'don’t'want'TDM
  • 8. Researchers&need'TDM…
  • 9. …but&ask&for&faster&horses
  • 10. Myth'2
 “TDM'will'crush'our'servers…”
  • 11. PLOS&ONE&Traffic&over&six&months 15 Pageviewsperhour 0 2750 5500 8250 11000 22/04/2017 31/05/2017 09/07/2017 17/08/2017 26/09
  • 12. 0 2750 5500 8250 11000 22/04/2017 31/05/2017 09/07/2017 17/08/2017 26/09 PLOS&ONE&Traffic&over&six&months 16 Pageviewsperhour
  • 13. 17 http://www.reddit.com/r/science/comments/1hv933/ a_mere_60_minutes_of_aerobic_exercise_could/
  • 14. 18 Page&views&per&hour 0 7500 15000 22500 30000 Daily average Daily peak Reddit DDOS Text mining Pageviewsperhour
  • 15. 19 Page&views&per&hour 0 150000 300000 450000 600000 Daily average Daily peak Reddit DDOS Text mining Pageviewsperhour
  • 16. 20 Page&views&per&hour 0 150000 300000 450000 600000 Daily average Daily peak Reddit DDOS Text mining Pageviewsperhour
  • 17. 21 Page&views&per&hour 0 6250 12500 18750 25000 Daily average Daily peak Reddit DDOS Text mining Pageviewsperhour
  • 18. 22 Page&views&per&hour 0 2500 5000 7500 10000 Daily average Daily peak Reddit DDOS Text mining Pageviewsperhour
  • 19. 23 Page&views&per&hour 0 1250 2500 3750 5000 Daily average Daily peak Reddit DDOS Text mining Pageviewsperhour
  • 20. If&you&can’t&manage&TDM,& you’re&not&competent&to&run&a& modern&web&service
  • 21. Myth'3
 “This'isn’t'core'business/revenue”
  • 22. 26 http://www.flickr.com/photos/markwalker/3749673425 CC BY-SA
  • 23. “Publishing”&is&no&longer&a&USP
  • 24. http://www.flickr.com/photos/spence_sir/2291938423 CC-BY It’s&not&filtering…
  • 25. 29 http://www.flickr.com/photos/58558794@N07/8682293085 CC BY …it’s&annotation
  • 26. 30 US Defence Department: 090807-N-5749W-394.jpg It’s&not&distribution…
  • 27. http://www.flickr.com/photos/65208723@N07/6032293799 CC BY …it’s&dissemination
  • 28. “If'we'allow'TDM'Peter'MurrayBRust' will'distribute'all'of'our'content”
  • 29. Our&core&business&is&to&get&authors’&work&in& the&hands&of&those&who&can&use&it http://www.flickr.com/photos/thebarrowboy/7646188700 CC BY
  • 30. How&do&we&do&this?
  • 31. 36
  • 32. Licensing&is&not&sufficient…
  • 33. http://almreports.plos.org/reports/visualizations/9939
  • 34. http://www.flickr.com/photos/jwyg/4528443760/ CC-BY-SA
  • 35. 40 http://www.flickr.com/photos/theincidental/3459777668 CC BY
  • 36. Other&people&do&this&for&us…
  • 37. …so&control&is&in&direct& tension&with&dissemination
  • 38. Enabling'TDM&is&core&business& for&scholarly&publishers…
  • 39. …in&serving&all'of&our& customers&and&users…
  • 40. …and&will&become&a&core& market&differentiator Search: PLOS blogs content mining
  • 41. Impact
  • 42. Impact Research Economic Cultural Education Health Environment
  • 43. Impact Research Economic Cultural Education Health Environment
  • 44. Research Economic Cultural Education Health Environment
  • 45. Research Economic Cultural Education Health Environment Research Outputs
  • 46. Research Economic Cultural Education Health Environment Research Outputs
  • 47. Research Research Outputs
  • 48. Research Research Outputs
  • 49. Research
  • 50. Research Citation
  • 51. Research Bookmark Citation
  • 52. Research Bookmark Citation Previous co-authorship
  • 53. Research Bookmark Citation Previous co-authorship Conference co-attendance Social media conversation
  • 54. http://www.flickr.com/photos/verzo/8020565592/ CC BY
  • 55. http://www.flickr.com/photos/andrein/372192048/ CC BY-SA
  • 56. https://www.flickr.com/photos/see-through-the-eye-of-g/5392290809 CC BY
  • 57. https://www.flickr.com/photos/jenny-pics/3239638494 CC BY
  • 58. https://www.flickr.com/photos/garycycles2/2575676610 CC BY
  • 59. https://www.flickr.com/photos/53487196@N08/5439253136 CC BY
  • 60. Counting…? https://www.flickr.com/photos/ivanwalsh/5082958705 CC BY …isn’t much use
  • 61. Not the end of https://www.flickr.com/photos/oimax/4373114560 CC BY
  • 62. “Stories that persuade with data” Anita de Waard
  • 63. “Stories that persuade with data” Anita de Waard evidence
  • 64. Building models… https://www.flickr.com/photos/karen_roe/7616234498 CC BY
  • 65. …testing models https://www.flickr.com/photos/wwworks/4255117217/ CC BY
  • 66. https://www.flickr.com/photos/ell-r-brown/4655401891 CC BY
  • 67. 85 https://www.flickr.com/photos/telemax/4734543265 CC BY-SA
  • 68. http://flickr.com/photos/virtualsugar/316200555/ CC-BY
  • 69. @cameronneylon cneylon@plos.org http://cameronneylon.net