Aantal volgers (het directe, eerstegraads netwerk)
Aantal retweets (content approval)
Aantal mentions (conversaties & aantal maal genoemd)
Sentiment (positief vs. negatief)
Alle vier de indicatoren komen voor meer dan 80% overeen
Klout True Reach
Are your tweets interesting and informative enough to build an audience?
How far has your content been spread across Twitter?
How often are your follows reciprocated?
Are people adding you to lists and are those lists being followed?
How diverse is the group that @ messages you?
Are you tweeting too little or too much for your audience?
Are your tweets effective in generating new followers, retweets and @ replies?
Do a lot of people retweet you or is it always the same few?
How influential are the people who @ message you?
How influential are the people who retweet you?
How influential are the people who follow you?
How influential are the people who list you?
Dell Social Media ListeningCommand Center
Enkele wetenschappelijke onderzoeken…
Enkele wetenschappelijke onderzoeken… Kwak et al. (2010): compared three diﬀerent measures of inﬂuence: the number of followers, Page-Rank and number of retweets. Cha et al. (2010) also compared three diﬀerent measures of inﬂuence: the number of followers, the number of retweets and the number of mentions. Finally, Weng et al. (2010) compared the number of followers with a modiﬁed Page Rank measure that accounts for the topic.