Canada's Creative Cooridor

465 views
406 views

Published on

Eastern Ontario is in the heart of the largest economy in Canada, the 5th largest in North America and 12th largest in the world.* This geographic position presents tremendous mega-region trading opportunities in the new creative economy.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Canada's Creative Cooridor

  1. 1. The Creative Economy is Driven By: IDEAS INNOVATION KNOWLEDGE CREATIVITY AND COLLABORATION
  2. 2. DEBUNKING THE CREATIVEECONOMY MYTHThe creative economy is as much about architects as it is about artists, programmers as it is about potters, it isbeyond bohemians and includes brokers; stock, insurance, real- estate and more.Most of all it is about a new high growth part of our economy and the highest paying wagecategory in Ontario andglobally, with low unemployment rates -yes even during recessionary times. The creative economy is thriving inEastern Ontario and it is your community’s portal to prosperity!
  3. 3. CREATIVE OCCUPATIONSThey are often analytical andexplore many possibilities inorder to reach viable solutionsin their day to day work.These are categories of creativeworkers in your communitywho fuel the creative economy.They are essentially people whoare paid to think.
  4. 4. THE CREATIVE ECONOMY IS INDUS TRYAGNOS TIC AND KNOWS NO BOUNDSSome industry categories have a greater concentration of creative occupations and some have fewer.However, creativity knows no bounds and has infiltrated every part of the economy.
  5. 5. CREATIVEINDUSTRIESWhile the creative economyis pervasive, it is concentratedin a number of businessesthat are categorized ascreative industries.
  6. 6. WHAT’S IT WORTH?The creative economy pays significantlymore than the next wage category!It employs 35% of the workforce and pays 51% of the wagesin Ontario.
  7. 7. WHERE IS IT The creative economy is a high growth sector and is expected to contribute 42% of the new jobs over the next decade.HEADING?Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from U.S. Bureau of Labor Statistics, OccupationalEmployment Projections (2006 -2016)
  8. 8. HUMAN CAP ITAL INTENS IVE!The creative economy is human capital intensive keeping our people at work and seeing the largestpercentage of job creation growth over the previous decade.Source: Census of Population, 2006
  9. 9. 12HUMAN CAP ITAL INTENS IVE!The creative economy is human capital intensive keeping our people at work and seeing thela rg e s t p e rc e n ta g e o f jo b c re a tio n g ro wth over the previous decade.S ource : Ce ns us of P opula tion, 2006
  10. 10. STABLE EMPLOYMENTSource: Martin Prosperity Institute for Competitiveness & Prosperity analysis based on date from Statistics Canada, Labour ForceSurvey micro data for the month of April.
  11. 11. LOCATION LOCATION LOCATIONEastern Ontario is in the heart of the largest economy in Canada, the 5th largest in NorthAmerica and 12th largest in the world.* This geographic position presents tremendous mega-region trading opportunities in the new creative economy. *page 53 Who’s Y City – Richard Florida 2008 our
  12. 12. 15LOCATION LOCATION LOCATIONSouthwestern Ontario is straddling two mega regions. The Tor-Buff-Chester mega region,th e la rg e s t e c o n o m y in Ca n a d a and the 5th largest in North America and Chi-Pitts the 2nd largest in the NorthAmerica.* This geographic position presents tremendous mega-region trading opportunities in the new creativeeconomy.*pa ge 53 Who’s Your City – Richa rd Florida 2008
  13. 13. CULTURAL RESOURCESCultural resources play a key role in enhancing quality of place and enhancing local creativeeconomies. Municipal cultural planning is a tool for leveraging these assets and building acompetitive advantage in a local creative economy.
  14. 14. Quality of Place as Competitive AdvantageQuality of Place is the new calling card for investment attraction -Competitive AdvantageNew Model -Quality of Place: Attracts People -People Invest Start Businesses -Jobs Are Createdvs.Old Model Attract Industry -Industry Creates Jobs -Quality of Place now important for them too!MCP recognizes and helps enhance Quality of Place -leads to the competitive advantage therefore anintegral part of developing the new creative economy
  15. 15. Prosperity is right at our finger tips! Eastern Ontario’s quality of place, combined withENHANCING TRADING it’s geographic position and creative economy base positions it very well to grow and excel atRELATIONS HIP S building the creative economy.BETWEEN URBAN, Our small town and rural economies are already trading withS MALL TOWN AND our urban neighbours. Our opportunity is to strengthen and build these right next door” trading relationships.RURAL COMMUNITITES
  16. 16. 19ENHANCING TRADING Straddling two mega regions, creative potential andRELATIONS HIP S p ro s p e rity is rig h t a t o u r fin g e r tip s ! Southwestern Ontario’s quality of place, combinedBETWEEN URBAN, with it’s geographic position and creative economy Base, p o s itio n s it ve ry we ll to g ro w a n d e xc e l a t b u ild in g th e c re a tive e c o n o m y.S MALL TOWN ANDRURAL COMMUNITIES Our small town and rural economies are already trading with our urban neighbours. Our opportunity is to strengthen and build these “right next door” trading relationships.
  17. 17. LOW BARRIERS Growing the creative economy can occur one small business atTO ENTRY a time, attracting multi-nationals and everything in between. Both large and small communities in Eastern Ontario are well positioned to grow this part of their economy.
  18. 18. Eastern Ontario is an emerging creative economyTHE TIME surrounded by large creative economy trading partners.IS NOW The Premier of Ontario recently commissioned a $2.2 million dollar study called Ontario in the Creative Age”* outlining the power and potential of this growing part of the economy. Provincial and Federal governments have have funds available to develop this high growth economic category. With the shifting economy, now is the perfect time to focus on this new, high growth emerging economic direction. *www.martinprosperity.org/projects/project/ontario- the- in- creative-age.
  19. 19. We must work together in orderCOLLABORATION to succeed!IS KEY Now, with this action plan, Eastern Ontario is poised to capitalize on growing its creative economy.
  20. 20. Charting a CourseCoordination of stakeholdersEnhance network and build an environment of CreativityNurture Creative enterprise and peopleMarketing of Place and Brand – Soft Branding
  21. 21. ResponsibilityCreative Economy Provincial AllianceLocal Municipalities and StakeholdersGovernment of Ontario (Canada)
  22. 22. Ontario Creative Economy AllianceAdvocate for a coherent policy framework across ministries tosupport creative economy developmentFunding the development of a community toolkit (and potentialweb portal).Communication toolsCommunities of practice toolsA self-assessment toolDevelop Case Studies
  23. 23. Local Municipalities and StakeholdersCreative Occupations Base Analysis -MappingCreative Economy SWATPlanning for Creativity – Integrate into Strategic PlansIntegrate into your organizationPlace Branding – Quality of PlacePositioning for Investment Attraction
  24. 24. Government of OntarioCreative Economy Policy DevelopmentCreative economy Tool DevelopmentCreative economy Funding ProgramsPartner with the Province / Inter Ministerial
  25. 25. 3 Reports are on linehttp://ow.ly/13OIhwww.buildanewlife.caCollaboration CentreRegional Creative Economy
  26. 26. Presented by: Kerri King
  27. 27. Creative Cultural Industries
  28. 28. Growth / Decline 2003-2006
  29. 29. % of businesses in Creative Cultural Industries
  30. 30. http://youtu.be/0R3Vzi0NxP0
  31. 31. Innovation and Creativity on the Periphery: Challenges and Opportunities in Northern Ontario June 15, 2011The Creative Rural Economy – From Theory to Practice Presentation by Tom Dodds, CEO Sault Ste. Marie Economic Development Corporation
  32. 32. OVERVIEW:• Northern Ontario• 2009 Heather Hall & Betsy Donald Martin Prosperity Institute - Working Paper: • Challenges and Barriers • Creative Class Opportunities • Periphery Engenders Creativity • Innovation & Creativity• Conclusions
  33. 33. Northern Ontario
  34. 34. Hall & Donald Working Paper• Challenges prevailing perception about the region• Focuses on strengths, creativity and innovation and community resilience• Recognizes Northern (periphery) innovation enterprises need to be viewed from a different lens• Their perspective resonates with Northerners
  35. 35. Challenges and Barriers Perception versus realityUrban – centric policy perspectives Practical Considerations
  36. 36. Opportunities for the Creative Class: Quality of Place• Natural, Cultural and Recreational Amenities• Sense of community: tolerant and supportive• Kindred spirits & perspectives
  37. 37. Challenges of the Periphery Engenders Creativity Economic hardships Creativity and innovation
  38. 38. Innovation and Creativity: Conclusions for the North• New Perspectives in Natural Resource Development• Driven by Global Competitiveness• Community and Organizational Development• Increasing Arts and Culture Focus• Changing the public/private sector relationship
  39. 39. Thank You Sault Ste. Marie Economic Development Corporation 1-866-558-5144 info@ssmedc.ca www.sault-canada.com

×