Part of McDonalds I’m Hanna!!! I’m Off!!! I’m Nishi!!!
McDonalds is the world's leading food service retailer, serves some of the world's favorite foods like World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily and more than 30,000 restaurants in 118 countries.A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. Introduction
Vision To be the best & leading fast food providers around the globe Mission To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile." Values Our values summarized in “Q.S.C & V”. Provide good quality, services to customer . Have cleanliness environment when customer enjoys their meal .The value of food product makes every customer is smiling. McDonalds Corporation
The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald's brothers in the concept and went on to found McDonald's Corporation. He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, French fries, and milk shakes. Brief History
Aim and Objectives to serve good food in a friendly and fun environment· to be a socially responsible company · to provide good returns to its shareholders · to provide its customers with food of a high standard, quick service and value for money
McDonald's menu concentrates on five main ingredients: beef, chicken, bread, potatoes and milk, which account for £255 million of food expenditure. The company's main menu lists its basic food offering: the Big Mac, which still exists as a major seller; other standard product names come from the McDonald's convention of adding a 'Mc' to a particular item. So, a chicken sandwich becomes a 'McChicken' sandwich and chicken nuggets become chicken 'McNuggets'. This idea has been extended to their dessert range, with the creation of the 'McFlurry' ice cream. Core Business
Other Services Free Wi-Fi For Customers!!!!! Party and Place for Kids to play !!!!!!!!!!!!!!!!!!!!!!!!!
The McDonald’s Supply Chain Import Breath of supply process control equipment Supplier performance index
Supply Chain Integration
Integration Horizontal Integration: under this integration McDonalds purchase competition with differing target markets. They develop into activities that are competitive to current activities. Vertical integration: We think that is a Backward Vertical Integration because McDonalds expand their operations into industries that produce inputs to the McDonald’s products.
Outsource Outsource: McDonalds outsourced some products like Ketchup by Heinz, milk by nestle, and mores. This also depends on countries where McDonalds are located. McDonald’s has signed a five year extension to its global IT outsourcing agreement with Affiliated Computer Services.
Poka Yokes As everyone knows that McDonalds famous all around and everyone likes it. But this corporation faced a problem that is food preparation system because they have so many years of success and they have best and fastest in the business. However in the late 1980s the business began to change although McDonalds has successful system for handling their high volume and its current menu the changing market place brought about new challenges. There are problems due to different liking of people ordering which might lead to queuing problems, many people waiting for their turn to come. By using Poka Yokes they have designed and implemented it’s new just in time new kitchen system named “Made for you”. This kitchen is a technological over all of its previous system to design and to improve food quality, allow many new menu items to be more introduced and provide superior customer service.
PESTLE Analysis Political Economic Social Technological Legal Environment
Recommendation While doing this report, we personally want to give some advice about more of traditional dishes. As we live in Thailand, we love to eat rice and curry and other traditional dishes. So to make the McDonalds more attractive in Thailand, McDonalds should make these kinds of dish. Our advice to McDonalds is to make the restaurant more attractive because here we have many restaurants that are competing with McDonalds like Burger Kings, KFC and mores.
Conclusion To Conclude, McDonalds has undergone several changes since its inception in San Bernardino, California. The fast food chain has conquered the U.S. and is also world wide spread throughout. McDonalds are doing well in their home country and other countries around the world. We loved McDonalds because McDonalds makes us Smile. They served for customers and respected their customers. That is why many people like McDonalds as a FFF (Favorite Fast Food). It makes us fat but we still like to eat it because it is delicious. After doing analysis and strategies of McDonalds, we came to know many things about inner side and how they become successful.
Our View Points If we were the CEO of this company would we do things differently? Questions to our friends to answer. This will evaluate how well we presented our materials and how well ourfriends understand us. Share our experiences what wefaced while doing this assignment. Was it hard to find the information? Did we have fun?