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Seo simplified  beginners basics
 

Seo simplified beginners basics

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    Seo simplified  beginners basics Seo simplified beginners basics Presentation Transcript

    • SEO Simplified
      Beginner’s Basics
    • SEO Simplified
      Definitions: SEO terms to know
      Benefits: Why it’s good for your business
      First Steps: Getting started
      Evaluation
      On Page
      Off Page
      Example of Success
      Keys to SEO Success
    • SEO Definitions
      Search Engine Optimization (SEO)- Actions and improvements to increase traffic from search engines like Google and Bing.
    • SEO Definitions
      Keyword- The word or phrase that a user enters into a search engine
      Link- An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page
      XML Sitemap- A directory of a site just to help search engine spiders to find all of the site pages
      Spider- (Bot or Crawler) A specialized bot used by search engines to find and add web pages to their indexes
    • SEO Definitions
      White Hat- Ethical, search engine accepted practices and actions
      Black Hat- Actions that are not allowed or appropriate according to search engines
      Gray Hat- Questionable practices that may work but are not endorsed by search engines
    • SEO Definitions
      On Page- Optimization of your content and code including title tags, xml sitemaps, etc.
      Off Page- keyword-rich content that directs traffic to your website using proper links and social media
    • Benefit of SEO for Business
      More Impressions on Search Engines
      More Clicks
      More Visits
      More Leads
      More Business
    • First Steps: Getting Started
      Evaluation
      On Page
      Off Page
    • First Steps: Evaluation
      Refer to your website analytics
      Google Analytics is Free
      Reports to create
      Traffic Sources
      Keyword Report
      Top Pages
      Record your chosen keywords and top pages
      These are two focuses while optimizing
    • Google Analytics Dashboard
    • First Steps: On Page
      Search your site for your chosen keywords
      Are they in the code (title tags, meta tags, etc)?
      Are they in your content?
      Result:
      “Yes!” – Great job. Move onto Off Page
      “No.” – Add your chosen keywords to your code and content, but not conspicuously. “Keyword Stuffing” is Black Hat
    • http://www.rankedhard.com/wp-content/uploads/2008/11/Stuffing-Keywords-637x812.jpg
    • Meta Data Example
      <meta name="description" content="SmartPay by Onsharp is a powerful, flexible, enterprise-level online billing and Invoicing system designed to save your business time and money. " />
      <meta name="keywords" content="web based billing solution,web based billing system,web based invoicing solution,web based invoicing system,electronic billing solution,electronic billing system,paperless billing solution,paperless billing system,online invoicing solution,online invoicing system,online billing solution,online billing system,web based billing,web based invoicing,Paperlessbilling,electronicbilling,onlinebilling,online invoicing" />
    • First Steps: Off Page
      Go to www.getlisted.org
      Are you listed?
      “Yes!” Great job.
      “No.” Get listed.
      List the social media pages (for your business)
      Not using social media?
      Visit www.socialmention.com.
      Where are you being talked about? Facebook? Twitter?
      Choose a frequency and participate
      Post/Tweet your content and pages
      Respond to comments, likes, retweets…
    • Example of Success
      College Nannies and Tutors
      Both On Page and Off Page Campaigns
      8 keywords in the #1-3 positions of page 1
      19 keywords on the 1st page
      18% more visits this month than one year ago
      48% of total traffic from Search Engines
    • Keys to SEO Success
      Do not use Black Hat techniques
      Search Engines like Google block sites that use disallowed practices
      Produce great content
      Readers will share your link which is White Hat link building (Off Page)
      When in doubt, ask for help
      Google it, research it, call an expert
    • Resources and More Info
      www.seomoz.org
      www.google.com/analytics
      www.socialmention.com
      www.getlisted.org
      www.onsharp.com