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How to Drive Website Traffic with Offline Marketing
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How to Drive Website Traffic with Offline Marketing

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Learn how to best use offline marketing to draw visitors to your website.

Learn how to best use offline marketing to draw visitors to your website.

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How to Drive Website Traffic with Offline Marketing How to Drive Website Traffic with Offline Marketing Presentation Transcript

  • Drive Website Traffic with Offline Marketing Welcome toHow to Drive Website Traffic with Offline Marketing Presented by Tami Dowers Online Marketing Specialist
  • Drive Website Traffic with Offline Marketing Our Agenda• Put it in Print • Tracking success• Refer to your • Final remarks and website Questions and Answers! #onsharpwebinar
  • Drive Website Traffic with Offline Marketing Myth:“Build it, and they will Come” #onsharpwebinar
  • Drive Website Traffic with Offline MarketingPut it in Print Be where your customers are and right now they could be offline… Put your website on everything: • Postcards • Business cards • Magazine ads • Billboards • Television ads • Radio ads #onsharpwebinar
  • Drive Website Traffic with Offline Marketing Refer to your WebsiteNetworkingTell people your websiteaddress because it can bethe answer to questions like:1. Who are you?2. How can you help me? #onsharpwebinar
  • Drive Website Traffic with Offline Marketing Refer to your WebsitePublic RelationsInclude the web address in thecontact information of a press releaseand when you talk about a specificproduct or serviceAlso, when speaking with the mediayou can always say “More informationis available at www.yourwebsite.com” #onsharpwebinar
  • Drive Website Traffic with Offline Marketing Refer to your WebsiteAnswering the Phone and your Voicemail• Ask or tell callers about your website• Include the web address in yourvoicemail message #onsharpwebinar
  • Drive Website Traffic with Offline Marketing Tracking the Success of your URL• Use custom urls like www.yoursite.net or www.yoursite.com/postcard• Look at analytics for Direct Traffic vs. Referral vs. Search• Do what works #onsharpwebinar
  • Drive Website Traffic with Offline Marketing In Conclusion…• Put it in Print• Refer to your Website• Track the SuccessThe Takeaway: Blend traditional and online marketing to drive traffic to your website #onsharpwebinar