Building Amazing Communities Through LinkedIn Presentation Transcript
Building amazing communitiesthrough LinkedIn
Stuff you’ll learn this morning• Starting a LinkedIn group in a crowded market – and making it work• Leveraging LinkedIn features to build a highly targeted community• Creating and distributing great content• Best practice tips for developing your business pages• Integrating LinkedIn into your digital recruitment marketing strategy• Using LinkedIn to build your personal brand• I’m useless with technology• I’m a secret superhero...
Digital strategy (yep, you need one!)
Standing out in a crowded marketThese days personality rules!
your LinkedIn group• Identify a purpose for the group• Know where your members are coming from• Call it something original (HINT: NOT your co name)• Optimise your group overview page• Enlist an engaged admin/management team• Empower your employees• Provide compelling content• Prepare to work hard
8 tricks to LinkedIn group success1. Treat your group like a village2. Make it the members’ group. Not yours3. Provide & encourage regular, engaging content4. Establish sub-groups (where applicable)5. Court member feedback & views6. Keep it relevant7. Engage through weekly announcements8. Don’t be afraid to push boundaries
LinkedIn group development
Content marketing – defying recruitment ‘law’
Creating & distributing great content• Start or develop an existing blog• Initiate discussions, surveys & polls• Go digital with video engagement• Use social sharing options• Profit from status updates• Add SlideShare as an app on your profile• Join relevant groups and get involved• Be ubiquitous
9 reasons why you need a company page1. Build credibility & enhance your brand2. Tell your company’s story3. Product & services awareness4. Content marketing5. SEO – get found by jobseekers and clients6. Company reach (encourage followers to like/share/commenton posts)7. Measurement & analysis for targeted strategies8. Promote career opportunities9. Boost team performance by activating your employees andcustomers as brand ambassadorsTip: Follow your competitors and receive employee updates. But it’s not as good as
Personal brand reputation
• LinkedIn perfect platform to showcase YOU (and your team)• Determine a sustainable strategy• Whip up a frenzy of sustained activity• Seek and showcase recommendations• Join discussions, start polls, answer questions, etc• Tell people which events you’re attending• People are drawn to expertiseSizzle your shizzle...and let your staff do the same!!