The document provides 5 marketing lessons from industry leaders on social media marketing: 1) Know your audience and offer them timely updates and relevant information. 2) Engage them with exclusive content and sneak peaks. 3) Use photos to tell stories and motivate user-generated content. 4) Integrate social media with other channels such as displaying Twitter reactions on TV. 5) Maintain a consistent brand identity across channels.

1. Social Marketing:
Success Stories
5 Marketing lessons from Industry Leaders
Source: awareness

2. Marketing lessons from Industry Leaders
1. KNOW YOUR AUDIENCE
Offer fans what
they are looking
for, and they’ll
keep coming
back. Up-to-date
news and other
vital info.
Post timely updates to keep fans updated and give
them a reason to check their news feed.

3. Marketing lessons from Industry Leaders
2. ENGAGE THEM IN NEW CREATIVE
WAYS
Offer them exclusive content, sneak peaks at new
products, or, as Converse did, a free download of a
new song.
What can you offer them?
How can you be helpful?

4. Marketing lessons from Industry Leaders
3. TELL A STORY WITH PHOTOS
Create albums and photo-sharing contests that
motivate your users to showcase their usage of your
product or service.
tell!
on’t
Wd
SHO

5. Marketing lessons from Industry Leaders
4. INCORPORATE CHANNEL INTEGRATION
ESPN promotes its many Twitter profiles well on their
website, but what they do even better is the
combination of social media with traditional media.
While playing a highlight from a basketball
game of a great dunk, they had reactions from
other athletes on Twitter showing on TV.

6. Marketing lessons from Industry Leaders
5. CREATE A CONSISTENT BRAND IDENTITY