To Google or Not To Google


Published on

This presentation was developed for the Online In Service Breakout session in Winter quarter, 2013. Searching for academic sources on Google can be a struggle. Many students aren’t even aware that their searching is flawed. Learn about issues that arise when Google (or an-other web search engine) is the only research tool for students. We’ll take a look at how filter bubbles and content farms can affect your search. We’ll also take a look at some of the positive features and strengths of Google. Final-ly, you’ll learn ways to steer your students toward the library and reliable sources. By making the library easier to use, stu-dents will be less likely to go straight to Google.

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Add our pictures!
  • Make link live
  • More visual for the numbers
  • 73% of search engine users say that most or all the information they find as they use search engines is accurate and trustworthy
  • More visual for the numbers83% of searchers use Google more often than any other search engine10.9 BILLION searches conducted on Google in Sept. 2012How many of you used Google today? Raise your hands!
  • CC Image courtesy of SparkCBC on Flickr
  • i.e. Facebook news feed – keeps track of what links you click on to try to give you only the most relevant links.
  • Websites are personalized to try to show you what it thinks you need based on what you usually click on first. (What we need is information vegetables and information deserts, but if we click too many “junk food” sites, our results will become skewed.)
  • How do I pop my bubble?
  • Heart association
  • Use the Google Search bar as a calculator.Use the Google Search bar to convert units, measurements, or currencies.Use the Google Search bar as a spell-checker – mention discussion board postsSee the definition of a word or phrase.See the latest census information (population, unemployment rates) for a state or county.
  • University of MNGPA was .23 higher when the student used the library at least onceStudents who used the library at least once were 1.54 times more likely to re-enroll
  • No college library when you graduate, but you can use Google and the Public Library!
  • evaluating sources = good employee/manager and citizen
  • To Google or Not To Google

    1. 1. To or not toElaine Settergren; Alyssa Novak; Globe Education Network
    2. 2. Where do you get info?
    3. 3. Information in the Digital Age Challenges and advantages of using Google and the Library
    4. 4. Stats about 92Internet Search 90How many 88Online Adultsuse search 86 2004engines to find 2012information on 84the web? 82 80 Usage
    5. 5. Stats about Search Engine UsersInternet SearchUsers think thatmost or all the Accurate &information they Trustworthyfind as they use Othersearch engines isaccurate andtrustworthy.
    6. 6. Information Overload
    7. 7. Ads
    8. 8. Content Farms Overview of Content Farms: 1/135514220/webs-content- farms-grow-audiences-for-ads Latest News on Content Farms: /library/content-farms
    9. 9. Filter Bubbles Video Overview: http://blog.ted.c om/2011/05/02/b eware-online- filter-bubbles-eli- pariser-on-ted- com/
    10. 10. Filter Bubbles – no “standard Google”
    11. 11. Filter BubblesNot Signed in:1. Delete cookies2. Or “opt out”Signed in:1. “Hide personal results”2. Or remove Google Web History Turn off personalization: n&answer=54048
    12. 12. CRAP Currency Reliability Authority Purpose
    13. 13. 
    14. 14. Search Tips from Keep it simple. Describe what you want in as few terms as possible. Think of how the page you want will be written. Use words that are likely to appear on the page. Use descriptive, specific words. Avoid general or common words. Slides 15-18 developed by: Trent Maverick Tasha Bergson-Michelson
    15. 15. ! ""% * Use Search Operators & + _ > ()$ #
    16. 16. excludes words
    17. 17. includes similar words
    18. 18. includes one, the other, or both words
    19. 19. include only the exact phrase
    20. 20. Useful OneBox searches  Calculator: [224.6 + 791 + 3]  Conversions: [5 gallons in ounces]  Spell Check: [neccesary]  Dictionary: [define nebulous]  Public Data: [unemployment rate california]
    21. 21. Library is the best at… Librarians to help you!
    22. 22. Library is the best at… Privacy – no personalization or filter bubble Balance
    23. 23. Library is the best at… No Content Farms Scholarly
    24. 24. Library makes scholarly easy
    25. 25. The Library is overwhelming too!
    26. 26. Become informed
    27. 27. Collaboratewith yourLibrarian
    28. 28. Require Library Sources Unit 6 Assignment This assignment is devoted to researching your specific public health topic. Find at least five peer-reviewed articles related to your topic. Use the Online Library to find quality articles.
    29. 29. Does it matter where you get info? What do you think?
    30. 30. Life After Graduation
    31. 31. Thanks!Elaine Settergren; Alyssa Novak; Globe Education Network
    32. 32. Resources Overview of Content Farms: audiences-for-ads Latest News on Content Farms: TED talk on Filter Bubbles: filter-bubbles-eli-pariser-on-ted-com/ Turn off Personalization in Google: 8 Google Search Education Lesson Plans: Google’s search Tips & Tricks: LifeHacker’s Evaluation Techniques: to-spot-truth-in-the-sea-of-lies-rumors-and-myths-on-the-internet
    33. 33. References ListcomScore, Inc. (2013, January 11). comScore releases December 2012 search engine rankings [Press release]. Retrieved from Releases/2013/1/comScore_Releases_December_2012_U.S. _Search_Engine_RankingsPurcell, K., Brenner, J., & Rainie, L. (2012, March 9). Search engine use 2012. Pew Internet & American Life Project. Retrieved from 2012/Search-Engine-Use-2012.aspxUniversity of Minnesota. (2012). Library Data and Student Success [PowerPoint Presentation from the Lib Tec Conference]. Retrieved from essions/28/