Build an “Incentive Ecosystem”<br />One entity’s creation is another entity’s reason to participate.<br />
Ladder of Participation<br />Learning<br />Move ‘em up!<br />
The Long Tail of Participation<br />Many people making small contributions can have a tremendous impact. Design for many varying (low to high) levels of commitment to the engagement process.<br />Source: http://thelongtail.com/the_long_tail/about.html<br />
Keep in mind…<br />Manage Expectations Up Front<br />Align Incentives<br />Involve all Key Stakeholders<br />Embed Deliberation and Engagement into Other Programs– Partner!<br />
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