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Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
Hauksson penguin semcamp-2013
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Hauksson penguin semcamp-2013

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  • 1. Link BuildingPost Penguin
  • 2. So, what haschanged?
  • 3. In reality,NOTHINGexcept that….
  • 4. The responsibilityis 100% yours
  • 5. Further Pressure PenguinUnnatural LinkWarningsDisavow Penalties allover the place&
  • 6. What hasHAPPENED?
  • 7. Throw as many linksas you daredSome counted somedid notIf you threw enough ofthe right stuff you wonPre 1ST quarter of 2012
  • 8. MORE FORMALSET OF LINK PENALTIES&
  • 9. IS A PENALTY / FILTERPENGUIN
  • 10. TO DULL THE EFFECT OFDESIGNEDPeople Chasing the Algorithm
  • 11. Google have sent anumber of waves ofunnatural linkwarningsThere is now amuch more formalprocedure to getthe penaltyremovedThey are stillsending themLink Penalties
  • 12.  % of anchor % of sitewides % of suspect cctld more links that 40x or 50xSignals to look for
  • 13. Risk is obvious in the anchor text distributionwww.linkrisk.com
  • 14. WE ALL NOW FACETHE PROBLEMLinks are STILLthe signal… but..
  • 15. Google have hiddenwhat they considera bad link wellTo rank you have tobuild, but you have tomanage the risk farmore
  • 16. 1. 2. 3.Have someoneaudit your linkswith experienceAudit what youhaveDetermine what isrisky and what toremoveManage the risk of link building
  • 17.  Removing is almost as bad as notremoving If you determine what the problem linksare, out of every 100 links you identifyas bad Google probably only thinks 20are bad Removing all 100 is as bad for yourrankings as getting penalised in somecases
  • 18. FOR EVERY LINKYOU REMOVEYou have to consider whatyou might have to add & how
  • 19. THE MYTHOF NATURAL LINKS
  • 20. What makes a linkproblematic?Purpose ofthe siteCommercialAnchors againand againPoor link metrics(Majestic / Moz /PR)No SocialActivity on asite (Twitter /Facebook)BannedWordsLinks to badplacesNo interactionon the siteWrongCCtld
  • 21.  Validate every link opportunity Only buy link building services if thecompany can demonstrate that theyknow what risk is and how theyhandle it Be realistic in your link riskexposure
  • 22. Don’t follow what everyone elsedoes or you’ll be in the next filterGuest Posts Infographics
  • 23. WHAT TO DO IF YOUGET CAUGHT?
  • 24. 3 Main Risks:Penguin LinkDevaluationLink Warnings
  • 25. AND WAIT FOR GOOGLEREBALANCE
  • 26. WITH CAUTIONREBUILD
  • 27. Manual Penalty: Link audit and clean-up Link removal attempts(keep records) Disavow the links thatyou cannot remove
  • 28. WAIT!
  • 29. REINCLUSION REQUESTIF YOU AREN’T SUCCESSFUL TRY AGAIN
  • 30. REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PASSES…
  • 31. TAKEAWAYS
  • 32.  Audit your link profile Make sure whoever does the auditknows what they are doing Don’t stop building but do buildwith care and attention Watch your link profile all the time
  • 33. BIG THANKSMASSIVE THANKS TO @PAULMADDEN AND THE LINKRISK TEAMKristjan Mar Hauksson@optimizeyourweb

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