Hauksson penguin semcamp-2013

3,261 views
3,198 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,261
On SlideShare
0
From Embeds
0
Number of Embeds
2,833
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hauksson penguin semcamp-2013

  1. 1. Link BuildingPost Penguin
  2. 2. So, what haschanged?
  3. 3. In reality,NOTHINGexcept that….
  4. 4. The responsibilityis 100% yours
  5. 5. Further Pressure PenguinUnnatural LinkWarningsDisavow Penalties allover the place&
  6. 6. What hasHAPPENED?
  7. 7. Throw as many linksas you daredSome counted somedid notIf you threw enough ofthe right stuff you wonPre 1ST quarter of 2012
  8. 8. MORE FORMALSET OF LINK PENALTIES&
  9. 9. IS A PENALTY / FILTERPENGUIN
  10. 10. TO DULL THE EFFECT OFDESIGNEDPeople Chasing the Algorithm
  11. 11. Google have sent anumber of waves ofunnatural linkwarningsThere is now amuch more formalprocedure to getthe penaltyremovedThey are stillsending themLink Penalties
  12. 12.  % of anchor % of sitewides % of suspect cctld more links that 40x or 50xSignals to look for
  13. 13. Risk is obvious in the anchor text distributionwww.linkrisk.com
  14. 14. WE ALL NOW FACETHE PROBLEMLinks are STILLthe signal… but..
  15. 15. Google have hiddenwhat they considera bad link wellTo rank you have tobuild, but you have tomanage the risk farmore
  16. 16. 1. 2. 3.Have someoneaudit your linkswith experienceAudit what youhaveDetermine what isrisky and what toremoveManage the risk of link building
  17. 17.  Removing is almost as bad as notremoving If you determine what the problem linksare, out of every 100 links you identifyas bad Google probably only thinks 20are bad Removing all 100 is as bad for yourrankings as getting penalised in somecases
  18. 18. FOR EVERY LINKYOU REMOVEYou have to consider whatyou might have to add & how
  19. 19. THE MYTHOF NATURAL LINKS
  20. 20. What makes a linkproblematic?Purpose ofthe siteCommercialAnchors againand againPoor link metrics(Majestic / Moz /PR)No SocialActivity on asite (Twitter /Facebook)BannedWordsLinks to badplacesNo interactionon the siteWrongCCtld
  21. 21.  Validate every link opportunity Only buy link building services if thecompany can demonstrate that theyknow what risk is and how theyhandle it Be realistic in your link riskexposure
  22. 22. Don’t follow what everyone elsedoes or you’ll be in the next filterGuest Posts Infographics
  23. 23. WHAT TO DO IF YOUGET CAUGHT?
  24. 24. 3 Main Risks:Penguin LinkDevaluationLink Warnings
  25. 25. AND WAIT FOR GOOGLEREBALANCE
  26. 26. WITH CAUTIONREBUILD
  27. 27. Manual Penalty: Link audit and clean-up Link removal attempts(keep records) Disavow the links thatyou cannot remove
  28. 28. WAIT!
  29. 29. REINCLUSION REQUESTIF YOU AREN’T SUCCESSFUL TRY AGAIN
  30. 30. REDIRECTIONSAND NEW DOMAINSBEWARE WHAT PASSES…
  31. 31. TAKEAWAYS
  32. 32.  Audit your link profile Make sure whoever does the auditknows what they are doing Don’t stop building but do buildwith care and attention Watch your link profile all the time
  33. 33. BIG THANKSMASSIVE THANKS TO @PAULMADDEN AND THE LINKRISK TEAMKristjan Mar Hauksson@optimizeyourweb

×