Tracking Marketing Campaigns     with Google Analytics      Allaedin Ezzedin | Senior Web Analyst
72%of marketers and agenciessurveyed agree that marketingattribution enables better budgetallocation across channels andbe...
the no. 1 report
traffic sources report© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
traffic sources report© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
multi-channel report© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
multi-channel report© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
nice, but how?
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
campaign architecture© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
campaign tagging
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
email ads© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
banner© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
twitter© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
offline campaigns: newspapers                             Include unique coupon code,                             website ...
bulk campaign management
first attempt© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
forget it!© Copyright CampaignAlyzer. All rights reserved.                www.campaignalyzer.com
campaign tagging  on steroids!
© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
add a campaign – step 1
add a campaign – step 2© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
easy sharing - export
easy sharing - export
easy sharing – social media© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
role-based access
channel manager
analytics-tool agnostic
account management© Copyright CampaignAlyzer. All rights reserved.   www.campaignalyzer.com
demo
Thank You!        CampaignAlyzer                  Allaedin Ezzedinhttp://www.campaignalyzer.com   linkedin.com/in/Allaedin...
CampaignAlyzer
CampaignAlyzer
Upcoming SlideShare
Loading in …5
×

CampaignAlyzer

1,270 views
1,227 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,270
On SlideShare
0
From Embeds
0
Number of Embeds
787
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

CampaignAlyzer

  1. 1. Tracking Marketing Campaigns with Google Analytics Allaedin Ezzedin | Senior Web Analyst
  2. 2. 72%of marketers and agenciessurveyed agree that marketingattribution enables better budgetallocation across channels andbetter returns*.*Marketing Attribution: Valuing the Customer Journeyhttp://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf
  3. 3. the no. 1 report
  4. 4. traffic sources report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  5. 5. traffic sources report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  6. 6. multi-channel report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  7. 7. multi-channel report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  8. 8. nice, but how?
  9. 9. © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  10. 10. campaign architecture© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  11. 11. campaign tagging
  12. 12. © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  13. 13. © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  14. 14. email ads© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  15. 15. banner© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  16. 16. twitter© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  17. 17. offline campaigns: newspapers Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  18. 18. bulk campaign management
  19. 19. first attempt© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  20. 20. © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  21. 21. © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  22. 22. forget it!© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  23. 23. campaign tagging on steroids!
  24. 24. © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  25. 25. add a campaign – step 1
  26. 26. add a campaign – step 2© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  27. 27. easy sharing - export
  28. 28. easy sharing - export
  29. 29. easy sharing – social media© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  30. 30. role-based access
  31. 31. channel manager
  32. 32. analytics-tool agnostic
  33. 33. account management© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
  34. 34. demo
  35. 35. Thank You! CampaignAlyzer Allaedin Ezzedinhttp://www.campaignalyzer.com linkedin.com/in/AllaedinEzzedin info@campaignalyzer.com @AllaedinEzzedin

×