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CampaignAlyzer
 

CampaignAlyzer

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    CampaignAlyzer CampaignAlyzer Presentation Transcript

    • Tracking Marketing Campaigns with Google Analytics Allaedin Ezzedin | Senior Web Analyst
    • 72%of marketers and agenciessurveyed agree that marketingattribution enables better budgetallocation across channels andbetter returns*.*Marketing Attribution: Valuing the Customer Journeyhttp://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf
    • the no. 1 report
    • traffic sources report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • traffic sources report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • multi-channel report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • multi-channel report© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • nice, but how?
    • © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • campaign architecture© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • campaign tagging
    • © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • email ads© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • banner© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • twitter© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • offline campaigns: newspapers Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • bulk campaign management
    • first attempt© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • forget it!© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • campaign tagging on steroids!
    • © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • add a campaign – step 1
    • add a campaign – step 2© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • easy sharing - export
    • easy sharing - export
    • easy sharing – social media© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • role-based access
    • channel manager
    • analytics-tool agnostic
    • account management© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
    • demo
    • Thank You! CampaignAlyzer Allaedin Ezzedinhttp://www.campaignalyzer.com linkedin.com/in/AllaedinEzzedin info@campaignalyzer.com @AllaedinEzzedin