OPA South Africa Workshops on Online Industry In SA - Adrian Hewlett Part 2

Good Behavior = Digital Code of Conduct

The OPA needs to ensure… •Accountability as an industry •OPA as a body answerable to business queries/complaints and member behavior •Ensure transparency amongst members and advertisers – happy business!

The Result is… A mature environment to do business A world class Digital industry in which all players (both publishers and advertisers) can feel 100% secure

Digital Forum

The Forum is a critical part of the digital creative industry. The OPA will put it’s weight and structure behind the forum to help to the Forum: * Become a power Body * Grow member participation. * Getter greater recognition * Encourage digital careers The result will be 1+ 1 = 3

The Bookmarks

Bigger, better, slicker! Major changes in 2009: • Judging panel: Local and International. • Judges: Both Creative and Other specialists • Awards to cater for: ROI, publishers and creativity Operations • Better marketing and more entrants • Planning advantages through experience • A big play to get big agency participation

International judges: Chris Colburn: Vice president Interaction Design – R/GA Fernando Romano: Executive Creative Director: JWT London

Save the dates! MONDAY 9 NOVEMBER TH WEDNESDAY 11th NOVEMBER 2009 2009 CAPE TOWN JOHANNESBURG WORKSHOP WORKSHOP THE BOOKMARKS CEREMONY 12TH NOVEMBER 2009 JOHANNESBURG

Targets for 2009

So what are we going to do? • Over 100 members! • Over 300 entries to The Bookmarks!! • Over 7 million domestic users!!! • Over R450 million in ad revenue!!!!

Ultimate Goal

No lapse in progress Exco ensure long term structures To ensure we all play and work in a kick ass* industry * profitable, mature, stable, credible, aspirational, the place to be

OPA South Africa Workshops on Online Industry In SA - Adrian Hewlett Part 2

by Theresa on Jul 10, 2009

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OPA South Africa Workshops on Online Industry In SA - Adrian Hewlett Part 2 — Presentation Transcript

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