Good Behavior
=
Digital Code of Conduct

The OPA needs to ensure…
•Accountability as an industry
•OPA as a body answerable to business
queries/complaints and member behavior
•Ensure transparency amongst members and
advertisers – happy business!

The Result is…
A mature environment to do business
A world class Digital industry in which all
players (both publishers and advertisers) can
feel 100% secure

Digital Forum

The Forum is a critical part of the digital creative industry.
The OPA will put it’s weight and structure behind the forum
to help to the Forum: * Become a power Body
* Grow member participation.
* Getter greater recognition
* Encourage digital careers
The result will be 1+ 1 = 3

The Bookmarks

Bigger, better, slicker!
Major changes in 2009:
• Judging panel: Local and International.
• Judges: Both Creative and Other specialists
• Awards to cater for: ROI, publishers and creativity
Operations
• Better marketing and more entrants
• Planning advantages through experience
• A big play to get big agency participation

International judges:
Chris Colburn: Vice president
Interaction Design – R/GA
Fernando Romano: Executive
Creative Director: JWT London

Save the dates!
MONDAY 9 NOVEMBER
TH WEDNESDAY 11th
NOVEMBER 2009
2009 CAPE TOWN
JOHANNESBURG
WORKSHOP
WORKSHOP
THE BOOKMARKS
CEREMONY 12TH NOVEMBER
2009 JOHANNESBURG

Targets for 2009

So what are we going to do?
• Over 100 members!
• Over 300 entries to The Bookmarks!!
• Over 7 million domestic users!!!
• Over R450 million in ad revenue!!!!

Ultimate Goal

No lapse in progress
Exco ensure long term structures
To ensure we all play and work in a kick
ass* industry
* profitable, mature, stable, credible, aspirational, the place to be