The OPA – Foundations for
the Future
Adrian Hewlett – OPA Chairman

What’s up?
• How big is our business?
• What are we worth?
• What the media think of us?
• How should we behave?
Online Growth
• How can we spread the love?
• How will we reward greatness?
• What will we do in 2009?
• What’s this all about?

Online Growth

We’re this beeg…
Nielsens: 3-6 million users

We’re this beeg…
Nielsens: 3-6,6 million users
Nielsen Online Ranking Report
Market: South Africa - Domestic Traffic > By Brand (Website data)
Period: Monthly, 01/05/09 - 31/05/09
Rank Name Publisher UB UB Change % PI Total Sessions UB Freq APD ASD
- Market Aggregate 6 628 807 10 329 308 084 40 184 254 6 01:02 08:27
1 news24.com Media24 1 428 811 -2 22 408 588 7 733 193 5 01:42 04:57
2 MSN MSN 911 139 12 12 303 375 5 476 292 6 01:08 02:33
3 Hotmail MSN 743 343 11 46 686 773 4 466 899 6 01:14 12:50
4 IOL News Independent Online 679 521 1 9 441 464 3 062 661 5 01:37 04:58
5 Webmail Interface 647 947 9 31 164 187 3 063 500 5 00:41 06:53
6 www.mweb.co.za MWEB 602 780 7 23 289 413 4 074 395 7 00:45 04:15
7 Vodacom4Me Vodacom 550 784 10 15 932 014 1 891 107 3 01:09 09:41
8 yellowpages.co.za Trudon 451 980 9 4 266 254 782 685 2 00:59 05:20
9 fin24.co.za Media24 425 918 19 2 966 765 1 454 734 3 01:57 03:59
10 supersport.co.za SuperSport Zone 364 722 1 7 460 669 1 395 077 4 01:12 06:25
11 careerjunction.co.za CareerJunction 363 525 17 12 438 685 846 989 2 00:45 10:55
12 The Times Avusa 358 095 6 4 175 140 973 458 3 01:22 05:52
13 Beeld Media24 330 333 9 9 957 220 1 770 064 5 01:14 06:54
14 Sport24 Media24 291 628 -1 2 292 360 949 461 3 01:29 03:34
15 Mail & Guardian Online Mail & Guardian Online 289 800 5 2 991 210 1 008 308 3 01:27 04:19

We’re worth…
*Stats taken from World Wide Worx
– Feb 2009

We’re worth… this much!

The OPA in the
Media