E NT E R PR I SE SOCI AL ME DI A
                                       &
                         V I DEO FOR BUSI NE SS
...
Workshop Objectives

 Keys                       Focus on ways to use new media:

                            o Enterprise...
About GibSEM Group

                                                                Areas of Expertise:

                 ...
Enterprise Social Media



What can your business
do to succeed online?


Social Media:

1. Building relationships by prov...
Your Company & Social Media?




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respect...
C2B Communications History




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respectiv...
Why People Use Social Networks?


People use social networking for a variety of reasons:

o      Get back in touch
o      ...
Why Businesses Use Social Networking


Businesses use social networking for a variety of reasons:

o   Build relationships...
Social Web Behaviors

The Social Web is dominated by Member Communities and
consists of 4 behaviors:

o Content Creation –...
4 Ways Social Media is Changing Business


 Social media is helping to forge a new era in business
 transparency and consu...
Leveraging Social Networks for Business




  ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of ...
Social Media Comparison




FaceBook:
67% of all Socnet
Users worldwide
Twitter Growth:
579% since 1/08

                 ...
Social Media Growth




                             Avg time spent = 5.5 hrs (up 82%)

™ Online Media Today, ™GibSEM & ™ ...
Social Networking Conduct (Do’s)


Social Networking online is no different than face-to-face interaction.
Here are the 6 ...
Social Networking Conduct (Don’ts)

How you conduct yourself online is a direct reflection of not only
you but your compan...
Hub & Spoke




                                                   Company
                                               ...
Social Media Tools




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entiti...
What to Measure?

Key Performance Indicators (KPI’s)

o    Size of community
o    Engagement growth
o    Reputation
o    I...
Measuring Tools

Tools to help measure social media engagement:

o    Analytics tools (Google Analytics, Clicktracks, Webt...
Social Media Goals


Before you start any social media campaign, SET CLEAR GOALS!

o    More Sales
o    Increase Registrat...
Making Social Networking Pay Off


Get into the CONTENT MINDSET!

o   Focus, Focus, Focus!
o   Build your contacts (Intell...
Develop a Plan


o    Set up your tool chest
o    Decide on analytics
o    Consolidate & make social media accessible
o   ...
Resources



o   Market Data: www.comscore.com
o   Online Marketing Associations: www.the-dma.org
o   Social Media Trends:...
Video

Use Video To Promote You & Your Business!




                         Pictures Say A Thousand Words
              ...
Video

 If you don’t use video, you are missing out!
                                      30,000 Video’s Uploaded Daily
 ...
Video

The Video Possibilities Are Endless
     • Advertisement                                      • Infomercials
     •...
Video

“Adding video to my website
was one of the best decisions
I have ever made. Now
visitors to my site can quickly
get...
Video
                   Using Video to Show Services and Staff




™ Online Media Today, ™GibSEM & ™ Silver Dove Producti...
Video
                     Add Video to Your Site Using YouTube




™ Online Media Today, ™GibSEM & ™ Silver Dove Producti...
Video

                   Spokesperson Walks Onto Your Website




™ Online Media Today, ™GibSEM & ™ Silver Dove Productio...
Video

           Spokesperson Walks Onto Your Website Header




™ Online Media Today, ™GibSEM & ™ Silver Dove Production...
Video

The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.




       ™ Online Media Today, ™GibSEM & ™...
Video
      When Someone Leaves Your Site Use A Popup With
        A Spokesperson To Encourage Them to Buy!




™ Online M...
Video

       “Free Tips” - Opt In Email Subscriptions
Create a series of video tips with real beneficial information.
Sho...
Video

                            Questions and Answers
     You are an expert in your field so answer 4 or 5
questions t...
Video

Make The Video Simple Or Fancy As You’d Like
                     •    Photo’s, Music, & Text
                     ...
Video

                                                       TIPS
Creating High Quality Video Gets You More Viewers,
and ...
Video


 Research Shows People Prefer To Watch Video
 Then Read About Your Company.


Average Conversion Rate For Text
Onl...
Video

                       Stand Out From The Crowd
                                  Get More Business!




™ Online M...
Video

                                      Internet Marketing



In August 2009, Americans watched 10 billion videos on
...
Video Optimization

                                                                                       • YouTube is a
...
Video
       Even The British Monarchy Has a YouTube Channel




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions...
Video Optimization

      Social Networking Sites, Blogs & Forums

       Upload your video to Facebook and MySpace.
     ...
Video




                                  Create a way for people
                                  to share your video
...
Video




Upload your video once using tubemogul.com and they will
 add your video to every video sharing site you’ve chos...
Video Optimization


More People Will Find Your Video if it is Properly Optimized


                     __________




  ...
Video Optimization




                                                                    Videos are primarily search
   ...
Video Optimization

                                                           Tags
1. Use Relevant Tags - Make sure your ...
Video Optimization

                                   Video SEO Advantages
Video SEO is 53 times more likely to produce a...
Video Optimization

                                           The Benefits?




™ Online Media Today, ™GibSEM & ™ Silver ...
Video

        So Why Aren't More Companies Using Video?
In this economy, some businesses just don't think it's important ...
Don’t Miss Out!




                www.onlinemediatoday.com
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are...
JOIN US ON…




www.OnlineMediaToday.com/social-media.html
   ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions ar...
Our Next Workshop
                                                                         March 18th, 2010




™ Online M...
Join Us On Meetup and
        RSVP For Our Upcoming Workshops




www.meetup.com/Online-Media-Today-Internet-Marketing-Wor...
Tonight’s Event Sponsored By:




™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respec...
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Social Media & Video Overview

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Does your business want to develop a social media and video strategy but not sure where to start? Industry experts, Jim Gibson & Michael Gier of Online Media Today share easy to understand tips on how to jump start your social media and video campaigns.

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Social Media & Video Overview

  1. 1. E NT E R PR I SE SOCI AL ME DI A & V I DEO FOR BUSI NE SS T H E A P P L I C AT I O N O F N E W M E D I A I N CONSUMER ENGAGEMENT ONLINE ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved.
  2. 2. Workshop Objectives Keys Focus on ways to use new media: o Enterprise Social Media o Understanding the Value of Social Media Take Notes o Rules of the Game o Managing ROI o Online Video for Business o Why Use Video o How to Get the Best Results Resources o The Importance of Video SEO You will gain a better understanding of how to utilize social media and video to manage consumer interaction & cost Homework effectively build brand awareness. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  3. 3. About GibSEM Group Areas of Expertise: o Search Engine Marketing (SEM) o Serve SMB Clients o Search Engine Optimization (SEO) o Internet, Telecom, Real Estate, o Social Media Optimization (SMO) MLM, Non-Profit o Cause Marketing o About Jim Gibson o Online Community Development o Company/User Reputation Management o User Generated Content (UGC) Management ARCC Acquisition Retention Conversion Community ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  4. 4. Enterprise Social Media What can your business do to succeed online? Social Media: 1. Building relationships by providing valuable content 2. Giving customers “preferred” ways to engage with your brand ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  5. 5. Your Company & Social Media? ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  6. 6. C2B Communications History ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  7. 7. Why People Use Social Networks? People use social networking for a variety of reasons: o Get back in touch o Share information in a common channel Have online profile Statistics: o Find new friends Age 18-24 75% o Networking (e.g., interests, business, jobs) Age 25-34 57% Age 35-44 30% Age 45-54 19% Age 55-64 10% Age 65+ 7% 2010 Statistic: 46% of adults participate in Social Networking 25% of adults do so on a weekly basis Source: Pew Internet & American Life Project ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  8. 8. Why Businesses Use Social Networking Businesses use social networking for a variety of reasons: o Build relationships o Branding opportunities o Attracting traffic o Generate leads o Cost effectively communicate w/customers o Identify new sales channels o Give customers a voice o Build link popularity Decide today why you want to use social networking. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  9. 9. Social Web Behaviors The Social Web is dominated by Member Communities and consists of 4 behaviors: o Content Creation – Knowing what to create o Content Distribution – Understanding how to get content out there o Content Consumption - Must love to consume content o Transactions – buy, convert The Social Web is no longer just about creation, distribution & consumption; in the future, the highest priority will be placed on the value of the content. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  10. 10. 4 Ways Social Media is Changing Business Social media is helping to forge a new era in business transparency and consumer engagement: o From “Trying to Sell” to “Making Connections” o From “Large Campaigns” to “Small Acts” o From “Controlling our Image” to “Being Ourselves” o From “Hard to Reach” to “Available Everywhere” Social Media allows companies to opportunity to develop more genuine and direct connections with their customers. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  11. 11. Leveraging Social Networks for Business ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  12. 12. Social Media Comparison FaceBook: 67% of all Socnet Users worldwide Twitter Growth: 579% since 1/08 Source: compete.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  13. 13. Social Media Growth Avg time spent = 5.5 hrs (up 82%) ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  14. 14. Social Networking Conduct (Do’s) Social Networking online is no different than face-to-face interaction. Here are the 6 basic rules: o Listen I’m Listening o Engage o Contribute o Build relationships o Follow-up o Represent yourself & your brand Join an online discussion and practice these habits ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  15. 15. Social Networking Conduct (Don’ts) How you conduct yourself online is a direct reflection of not only you but your company as well! Whatever you do, don’t: o Be careless o Be inappropriate o Be aggressive o Be self centered Important: It’s not a race to be the most popular! Building relationships takes time and sincere effort. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  16. 16. Hub & Spoke Company Website ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  17. 17. Social Media Tools ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  18. 18. What to Measure? Key Performance Indicators (KPI’s) o Size of community o Engagement growth o Reputation o Interaction velocity o Click throughs o Conversions o Traffic o Page Views ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  19. 19. Measuring Tools Tools to help measure social media engagement: o Analytics tools (Google Analytics, Clicktracks, Webtrends) o Social Media Analytics o Google Alerts o Yahoo Alerts o Tweetmeme o Technorati o bit.ly o Salesforce.com o Viral Heat Source: Viralheat.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  20. 20. Social Media Goals Before you start any social media campaign, SET CLEAR GOALS! o More Sales o Increase Registrations o Build Referrals o Create Links o Reduce costs & improve processes o Improve customer experience o Develop leads o Target parts of sales cycle o Generate inbound activity ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  21. 21. Making Social Networking Pay Off Get into the CONTENT MINDSET! o Focus, Focus, Focus! o Build your contacts (Intelligently!) o Know your target market & what they are looking for o Join groups and contribute meaningful content o Balance “distribution” & “contribution” Building relationships via social media takes time and effort. There’s no overnight solution to achieve success! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  22. 22. Develop a Plan o Set up your tool chest o Decide on analytics o Consolidate & make social media accessible o Create content strategy o Assign responsibility within o Watch what your competition is doing o Create and distribute content o Follow up & be consistent! o Measure results & adjust o Monitor online reputation Lock in your name across all social networks Regardless of whether you are using today or not! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  23. 23. Resources o Market Data: www.comscore.com o Online Marketing Associations: www.the-dma.org o Social Media Trends: www.mashable.com o Website Traffic: www.compete.com o Analytics: www.google.com/analytics o Website Traffic: www.alexa.com o Website Analysis: www.hubspot.com o Education: www.socialmediatoday.com o Online Marketing Publication: http://www.onlinemediatoday.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  24. 24. Video Use Video To Promote You & Your Business! Pictures Say A Thousand Words Videos Say A Billion - Literally! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  25. 25. Video If you don’t use video, you are missing out! 30,000 Video’s Uploaded Daily 40,000 Daily Stand Out From Your Competitors Reach New Audiences Show Customers You Are Their Best Choice Tell Them Your Way ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  26. 26. Video The Video Possibilities Are Endless • Advertisement • Infomercials • A Promotion • A Mini-Documentary Video Components • Home Page Introduction • About Us • Testimonials • Landing Pages • Product Demonstrations ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  27. 27. Video “Adding video to my website was one of the best decisions I have ever made. Now visitors to my site can quickly get information that they need in real time. I'm also noticing my website is getting much better placement in Google searches since video was added. In today’s marketplace, having video on your website is a must if you want to stay competitive!” – Dr. Michael Kosdon ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  28. 28. Video Using Video to Show Services and Staff ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  29. 29. Video Add Video to Your Site Using YouTube ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  30. 30. Video Spokesperson Walks Onto Your Website ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  31. 31. Video Spokesperson Walks Onto Your Website Header ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  32. 32. Video The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  33. 33. Video When Someone Leaves Your Site Use A Popup With A Spokesperson To Encourage Them to Buy! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  34. 34. Video “Free Tips” - Opt In Email Subscriptions Create a series of video tips with real beneficial information. Show the first one, then have a sign up form below the video so that customers can opt in for future video’s sent by email. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  35. 35. Video Questions and Answers You are an expert in your field so answer 4 or 5 questions that would be important to your potential clients. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  36. 36. Video Make The Video Simple Or Fancy As You’d Like • Photo’s, Music, & Text • Add Voice Over • Be On-Camera or Hire A Professional • Use A Teleprompter • Film On Location or Use Green Screen ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  37. 37. Video TIPS Creating High Quality Video Gets You More Viewers, and establishes credibility & trust Keep the length of your videos short Spokesperson should represent your target market Create Branding – add company website throughout End with your logo and contact information Include a call to action. Pick the best thumbnail photo ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  38. 38. Video Research Shows People Prefer To Watch Video Then Read About Your Company. Average Conversion Rate For Text Only Sites - 1% Average Using Video - 12% ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  39. 39. Video Stand Out From The Crowd Get More Business! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  40. 40. Video Internet Marketing In August 2009, Americans watched 10 billion videos on YouTube. That same month, Americans conducted 9 billion searches on Google. Yep, Americans watched a billion more YouTube videos than they conducted Google searches. We talk about social media, don’t leave out YouTube! ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  41. 41. Video Optimization • YouTube is a community • Have a Channel • Add new video’s • Make your featured video a welcome video • Watch other video’s • Add favorites ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  42. 42. Video Even The British Monarchy Has a YouTube Channel ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  43. 43. Video Optimization Social Networking Sites, Blogs & Forums Upload your video to Facebook and MySpace. Tell those following you on Twitter. Blog about your video and link to your video. When allowed post on forums. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  44. 44. Video Create a way for people to share your video www.addthis.com YouTube Share Option ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  45. 45. Video Upload your video once using tubemogul.com and they will add your video to every video sharing site you’ve chosen. www.tubemogul.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  46. 46. Video Optimization More People Will Find Your Video if it is Properly Optimized __________ ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  47. 47. Video Optimization Videos are primarily search based on user-given title, descriptions and tags. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  48. 48. Video Optimization Tags 1. Use Relevant Tags - Make sure your tags are relevant to your content. 2. Include YouTube Category Tags - This will help pin your video to a category. 3. Use Tag words in the title and description. 4. Match Tags in Title and Description - Use tags as you would primary keywords in a page optimization. TIP - Tags are not long sentence like phrases. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  49. 49. Video Optimization Video SEO Advantages Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. Google is pushing video to the top of search results, creating a goldmine when used properly. (Blended Search Results) Results begin to appear in days. NOTE: Search engines can't find video content on their own, so getting submission right is critical -- a knowledgeable partner can make this much easier and much more successful. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  50. 50. Video Optimization The Benefits? ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  51. 51. Video So Why Aren't More Companies Using Video? In this economy, some businesses just don't think it's important enough to spend the money and that incorporating online video is expensive and offers little return, but the fact remains that video tremendously increases conversion rates, persuades visitors to take action and creates credibility & trust. So the real question business owners need to ask themselves isn't how much video costs, but how much income are they loosing by not having video. In the age of lightning fast web-based communications, it's even more critical now to be ahead of the game and in front of your competition. If a business waits until everyone else is using video then it's too late. Now is the time to employ video while it is still somewhat new so that you can stand out from your competitors. ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  52. 52. Don’t Miss Out! www.onlinemediatoday.com ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  53. 53. JOIN US ON… www.OnlineMediaToday.com/social-media.html ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  54. 54. Our Next Workshop March 18th, 2010 ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  55. 55. Join Us On Meetup and RSVP For Our Upcoming Workshops www.meetup.com/Online-Media-Today-Internet-Marketing-Workshops ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
  56. 56. Tonight’s Event Sponsored By: ™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10
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