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Social Media & Keyword Strategies
 

Social Media & Keyword Strategies

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Online Media Today's (www.onliinemediatoday.com) October Workshop featured industry veteran SubmitExpress (www.submitexpress.com) in an educational presentation of Social Media and Keyword Strategies. ...

Online Media Today's (www.onliinemediatoday.com) October Workshop featured industry veteran SubmitExpress (www.submitexpress.com) in an educational presentation of Social Media and Keyword Strategies. This presentation is a comprehensive view of effective social media keyword optimization strategies for today's business owner.

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    Social Media & Keyword Strategies Social Media & Keyword Strategies Presentation Transcript

    • Keyword Strategies & Social Media   Pierre Zarokian President/CEO Submit Express
    • About Submit Express
      • Launched in 1998
      • Ranked #1 SEO firm by Website Magazine (Oct 2009)
      • INC 5000 (2007-2009)
      • Deloitte FAST 500 (2008-2009)
      • SEO, PPC Management, Optin Email Ads, Press Releases
      • Social Media Services at iClimber.com
    • Important SEO Factors
      • Keywords
      • Content
      • Links
    • Keywords
        • What keywords to pick
        • Where to use keywords
        • Keyword research tools
    • What Keywords to pick
        • 10-30 Main Keywords
        • 100-200 long tail keywords
        • Mix competitive and non-competitive
        • Geo Targeted Keywords
        • Product/Service Names
    • Where to use keywords
        • Domain Name - Image Names
        • Title Tag - Page File Names
        • Page Content - Title Tag
        • Meta Tags - Social Media
        • Comment Tags - Articles
        • Links
    • Keyword Research Tools
          • Yahoo & Google PPC Tools
          • Word Tracker
          • Keyword Discovery
          • Keywords.SubmitExpress.com
          • Google ~
          • Competitor Meta Tags
          • KeywordSpy.com
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    • Social Media Marketing
      • Why use Social Media
      • Social Media Stats
      • Twitter Tips
      • Facebook & Linkedin Tips
      • Blogging Tips
      • Reputation Management
    • WHY USE SOCIAL MEDIA
      • Networking
      • Reputation Management
      • Increase Brand Awareness
      • Customer Relations
      • Bottom Line 
        • Increase Sales and Business
    • Current Social Media Users
      • 99% of generation Y (age 18-24) have at least one social media account
      • Less than 25% of DMA (Direct Marketing Association) members actively use social media
    • Most Popular Social Media Sites
      • Facebook – 32% , 250 Million Users, up from 200 Million in 3 months
      • Myspace – 29%
      • Twitter
      • Blogger
      • Linkedin
      • Digg, Tagged, Reddit, Friendster,…
      • 26% of top 100 Twitter accounts are Business related
      • 22% of generation Y (age 18-24) use Twitter
      • 85% follow friends
      • 54% follow celebrities
      • 29% follow family
      • 29% follow companies
    • More About Twitter:
      • 54.9% of users have never tweeted
      • 55.5% are not following anyone
      • 52.7% have no followers
      • 79.79% of users failed to provide a homepage URL
      • 75.86% have not entered a bio in their profile.
    • Using Twitter Effectively
      • Relevant user ID or company name
      • Complete bio and use keywords
      • Profile picture and background image with relevant info
      • Tweet often
      • Tweet latest industry news
      • Include relevant hash tags (#) in tweets
      • Follow your competitors followers
      • Follow Twitters who tweet about you or your industry
      • Use automation tools
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    • Twitter Sales Lead Tip
      • Go to search.twitter.com and type:
      • looking for ‘name of your service’
      • i.e “looking for real estate broker” or
      • “ looking for SEO”
      • Use a tool like tweetlater to get keyword alerts daily
    • &
      • Add as many friends as possible
      • Let your old friends know what you do
      • Add profile picture
      • Complete your info page (Company info & URL)
      • Post relevant industry news
      • Build a company (or fan) page
      • Use custom URL feature
      • Lookup all your leads and connect with them
    • Blogging Tips
      • Create a Blog and post regularly
      • Wordpress is highly recommended
      • Submit your posts to major Social Media and bookmarking sites
      • Install social bookmarking links so visitors can bookmark for you
      • Auto Tweet your Blog posts
      • Create additional blogs
    •  
    • Reputation Management
      • Use Google Alerts to get notifications on your company name
      • Use Twitter keyword alert tools
      • Use Technorati to search Blog posts
      • Respond to negative feedback ASAP
      • Create profiles on major social media sites using business name as the user ID
    • Final Tips
      • Promote your social media profiles on your home page, business cards and marketing material
      • Use automation tools when possible
      • Dedicate someone to spend at least 30-60 minutes a day
      • If you can’t do it in-house hire an expert (hint…hint)
    •  
    • Resources:
      • http://www.iclimber.com/social-media-
      • dictionary.html
      • http://blog.iclimber.com
      • http://twitter.com/submitexpress
      • http://twitter.com/iclimber_smo
      • http://twitter.com/submitexpressvp