Your SlideShare is downloading. ×
Social Media & Keyword Strategies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media & Keyword Strategies

1,361
views

Published on

Online Media Today's (www.onliinemediatoday.com) October Workshop featured industry veteran SubmitExpress (www.submitexpress.com) in an educational presentation of Social Media and Keyword Strategies. …

Online Media Today's (www.onliinemediatoday.com) October Workshop featured industry veteran SubmitExpress (www.submitexpress.com) in an educational presentation of Social Media and Keyword Strategies. This presentation is a comprehensive view of effective social media keyword optimization strategies for today's business owner.

Published in: Technology, Design

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,361
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Keyword Strategies & Social Media   Pierre Zarokian President/CEO Submit Express
  • 2. About Submit Express
    • Launched in 1998
    • Ranked #1 SEO firm by Website Magazine (Oct 2009)
    • INC 5000 (2007-2009)
    • Deloitte FAST 500 (2008-2009)
    • SEO, PPC Management, Optin Email Ads, Press Releases
    • Social Media Services at iClimber.com
  • 3. Important SEO Factors
    • Keywords
    • Content
    • Links
  • 4. Keywords
      • What keywords to pick
      • Where to use keywords
      • Keyword research tools
  • 5. What Keywords to pick
      • 10-30 Main Keywords
      • 100-200 long tail keywords
      • Mix competitive and non-competitive
      • Geo Targeted Keywords
      • Product/Service Names
  • 6. Where to use keywords
      • Domain Name - Image Names
      • Title Tag - Page File Names
      • Page Content - Title Tag
      • Meta Tags - Social Media
      • Comment Tags - Articles
      • Links
  • 7. Keyword Research Tools
        • Yahoo & Google PPC Tools
        • Word Tracker
        • Keyword Discovery
        • Keywords.SubmitExpress.com
        • Google ~
        • Competitor Meta Tags
        • KeywordSpy.com
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. Social Media Marketing
    • Why use Social Media
    • Social Media Stats
    • Twitter Tips
    • Facebook & Linkedin Tips
    • Blogging Tips
    • Reputation Management
  • 16. WHY USE SOCIAL MEDIA
    • Networking
    • Reputation Management
    • Increase Brand Awareness
    • Customer Relations
    • Bottom Line 
      • Increase Sales and Business
  • 17. Current Social Media Users
    • 99% of generation Y (age 18-24) have at least one social media account
    • Less than 25% of DMA (Direct Marketing Association) members actively use social media
  • 18. Most Popular Social Media Sites
    • Facebook – 32% , 250 Million Users, up from 200 Million in 3 months
    • Myspace – 29%
    • Twitter
    • Blogger
    • Linkedin
    • Digg, Tagged, Reddit, Friendster,…
  • 19.
    • 26% of top 100 Twitter accounts are Business related
    • 22% of generation Y (age 18-24) use Twitter
    • 85% follow friends
    • 54% follow celebrities
    • 29% follow family
    • 29% follow companies
  • 20. More About Twitter:
    • 54.9% of users have never tweeted
    • 55.5% are not following anyone
    • 52.7% have no followers
    • 79.79% of users failed to provide a homepage URL
    • 75.86% have not entered a bio in their profile.
  • 21. Using Twitter Effectively
    • Relevant user ID or company name
    • Complete bio and use keywords
    • Profile picture and background image with relevant info
    • Tweet often
    • Tweet latest industry news
    • Include relevant hash tags (#) in tweets
    • Follow your competitors followers
    • Follow Twitters who tweet about you or your industry
    • Use automation tools
  • 22.  
  • 23.  
  • 24.  
  • 25. Twitter Sales Lead Tip
    • Go to search.twitter.com and type:
    • looking for ‘name of your service’
    • i.e “looking for real estate broker” or
    • “ looking for SEO”
    • Use a tool like tweetlater to get keyword alerts daily
  • 26. &
    • Add as many friends as possible
    • Let your old friends know what you do
    • Add profile picture
    • Complete your info page (Company info & URL)
    • Post relevant industry news
    • Build a company (or fan) page
    • Use custom URL feature
    • Lookup all your leads and connect with them
  • 27. Blogging Tips
    • Create a Blog and post regularly
    • Wordpress is highly recommended
    • Submit your posts to major Social Media and bookmarking sites
    • Install social bookmarking links so visitors can bookmark for you
    • Auto Tweet your Blog posts
    • Create additional blogs
  • 28.  
  • 29. Reputation Management
    • Use Google Alerts to get notifications on your company name
    • Use Twitter keyword alert tools
    • Use Technorati to search Blog posts
    • Respond to negative feedback ASAP
    • Create profiles on major social media sites using business name as the user ID
  • 30. Final Tips
    • Promote your social media profiles on your home page, business cards and marketing material
    • Use automation tools when possible
    • Dedicate someone to spend at least 30-60 minutes a day
    • If you can’t do it in-house hire an expert (hint…hint)
  • 31.  
  • 32. Resources:
    • http://www.iclimber.com/social-media-
    • dictionary.html
    • http://blog.iclimber.com
    • http://twitter.com/submitexpress
    • http://twitter.com/iclimber_smo
    • http://twitter.com/submitexpressvp

×