™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Use Video To Promot...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Studies show an est...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
According to Fine L...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Video Production
ww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Video Production
ww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Video Production
ww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Video Production
ww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Video Production
ww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Stand Out From Your...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Tell Them Your WayT...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Tell Them Your WayT...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Tell Them Your WayT...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Stand Out From The ...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
• Home Page Introdu...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
“Adding video to my...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Using Video to Show...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Add Video to Your S...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Spokesperson Walks ...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Spokesperson Walks ...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
The Entire Header I...
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When Someone Leaves...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
“Free Tips” - Opt I...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Questions and Answe...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
TIPS
One video is a...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Make A Good Last Im...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Make A Good Last Im...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Make A Good Last Im...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
TIPS
One video is a...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Ways to Promote You...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
• YouTube is a
comm...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Even The British Mo...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Social Networking S...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Use Google to find ...
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More People Will Fi...
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Videos are primaril...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Video Production
ww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
1. Use Relevant Tag...
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Produce and release...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Create a way for pe...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
www.WrapMail.comwww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
www.tubemogul.comww...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Viral Video Marketi...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Creativity creates ...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
Implement These Str...
™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved.
www.SilverDoveProdu...
Video Internet Marketing Tips for Business Owners
Video Internet Marketing Tips for Business Owners
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Video Internet Marketing Tips for Business Owners

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Every business owner should be using video to promote their services online. This presentation, presented by Michael Gier of Silver Dove Productions, is a must watch! Learn why you need video in todays marketing age, as well as, the basics of producing, optimising, and distributing your online video(s) to receive maximum results.

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Transcript of "Video Internet Marketing Tips for Business Owners"

  1. 1. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Use Video To Promote You & Your Business! Pictures Say A Thousand Words Videos Say A Billion - Literally! Video Production www.SilverDoveProductions.com
  2. 2. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Studies show an estimated 90% of people would rather watch a video, than read about your company. Average Conversion Rate For Text Only Sites - 1% Average Using Video - 12% If you don’t use video, you’re missing out!If you don’t use video, you’re missing out! Video Production www.SilverDoveProductions.com
  3. 3. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. According to Fine Law a client is more likely to do business with you when a video is viewed. On average a person stays on your website 7 times longer when video is available. A recent study of 116 corporations found that internet video was their number one priority in 2010. Video Production www.SilverDoveProductions.com
  4. 4. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video Production www.SilverDoveProductions.com
  5. 5. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video Production www.SilverDoveProductions.com
  6. 6. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video Production www.SilverDoveProductions.com
  7. 7. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video Production www.SilverDoveProductions.com
  8. 8. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video Production www.SilverDoveProductions.com
  9. 9. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Stand Out From Your Competitors Reach New Audiences Show Customers You Are Their Best Choice Tell Them Your Way If you don’t use video, you’re missing out!If you don’t use video, you’re missing out! Video Production www.SilverDoveProductions.com
  10. 10. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Tell Them Your WayTell Them Your Way Video Production www.SilverDoveProductions.com
  11. 11. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Tell Them Your WayTell Them Your Way Video Production www.SilverDoveProductions.com
  12. 12. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Tell Them Your WayTell Them Your Way Video Production www.SilverDoveProductions.com
  13. 13. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video For Internet Marketing Is A Must!Video For Internet Marketing Is A Must! The goal is to bring customers to your website. It’s a fact, Google is placing a much higher value on videos and is giving top search engine placements to them. With this advantage and the traffic it can generate, video marketing has become a very popular marketing method in the online market space. Video Production www.SilverDoveProductions.com
  14. 14. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Stand Out From The Crowd Get More Business! Video Production www.SilverDoveProductions.com
  15. 15. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. • Home Page Introduction • About Us • Testimonials • Landing Pages • Product Demonstrations Video Components The Video Possibilities Are Endless • Advertisement • A Promotion • Infomercials • A Mini-Documentary Video Production www.SilverDoveProductions.com
  16. 16. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. “Adding video to my website was one of the best decisions I have ever made. Now visitors to my site can quickly get information that they need in real time. I'm also noticing my website is getting much better placement in Google searches since video was added. In today’s marketplace, having video on your website is a must if you want to stay competitive!” – Dr. Michael Kosdon Video Production www.SilverDoveProductions.com
  17. 17. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Using Video to Show Services and Staff Video Production www.SilverDoveProductions.com
  18. 18. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Add Video to Your Site Using YouTube Video Production www.SilverDoveProductions.com
  19. 19. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Spokesperson Walks Onto Your Website Video Production www.SilverDoveProductions.com
  20. 20. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Spokesperson Walks Onto Your Website Header Video Production www.SilverDoveProductions.com
  21. 21. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc. Video Production www.SilverDoveProductions.com
  22. 22. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. When Someone Leaves Your Site Use A Popup With A Spokesperson To Encourage Them to Buy! Video Production www.SilverDoveProductions.com
  23. 23. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. “Free Tips” - Opt In Email Subscriptions Create a series of video tips with real beneficial information. Show the first one, then have a sign up form below the video so that customers can opt in for future video’s sent by email. Video Production www.SilverDoveProductions.com
  24. 24. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Questions and Answers You are an expert in your field so answer 4 or 5 questions that would be important to your potential clients. Video Production www.SilverDoveProductions.com
  25. 25. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. • Photo’s, Music, & Text • Add Voice Over • Be On-Camera or Hire A Professional • Use A Teleprompter • Film On Location or Use Green Screen Make The Video Simple Or Fancy As You’d Like Video Production www.SilverDoveProductions.com
  26. 26. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. TIPS One video is all you need! Creating High Quality Video Gets You More Viewers, and establishes credibility & trust Keep the length of your videos short Spokesperson should represent your target market Create Branding – add company website throughout End with your logo and contact information Video Production www.SilverDoveProductions.com
  27. 27. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Make A Good Last ImpressionMake A Good Last Impression Video Production www.SilverDoveProductions.com
  28. 28. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Make A Good Last ImpressionMake A Good Last Impression Video Production www.SilverDoveProductions.com
  29. 29. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Make A Good Last ImpressionMake A Good Last Impression Video Production www.SilverDoveProductions.com
  30. 30. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. TIPS One video is all you need! Creating High Quality Video Gets You More Viewers, and establishes credibility & trust Keep the length of your videos short Spokesperson should represent your target market Create Branding – add company website throughout End with your logo and contact information Include a call to action. Video Production www.SilverDoveProductions.com
  31. 31. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Ways to Promote Your Video OnlineWays to Promote Your Video Online We talk about social media, don’t leave out YouTube! Video Production www.SilverDoveProductions.com
  32. 32. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. • YouTube is a community • Have a Channel • Add new video’s • Make your featured video a welcome video • Watch other video’s • Add favorites • Join their partner program Video Production www.SilverDoveProductions.com
  33. 33. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Even The British Monarchy Has a YouTube Channel Video Production www.SilverDoveProductions.com
  34. 34. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Social Networking Sites, Blogs & Forums Upload your video to Facebook and MySpace. Tell those following you on Twitter. Blog about your video and link to your video. When allowed post on forums. If your video is newsworthy you may want to send out a press release. Video Production www.SilverDoveProductions.com
  35. 35. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Use Google to find video blogs that post interesting online videos and email them about your video. Ways to Promote Your Video OnlineWays to Promote Your Video Online Email blogs that talk about your videos topic. If your video is about animals then email pet blogs. Encourage Ratings. Allow others to embed the video Video Production www.SilverDoveProductions.com
  36. 36. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. More People Will Find Your Video if it is Properly Optimized __________ Ways to Promote Your Video OnlineWays to Promote Your Video Online Video Production www.SilverDoveProductions.com
  37. 37. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Videos are primarily search based on user-given title, descriptions and tags. NOTE: YouTube shows 27 characters in the video description before…… It’s recommended to include your website within this limit to help refer traffic from your video to your site. Video Production www.SilverDoveProductions.com
  38. 38. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Video Production www.SilverDoveProductions.com
  39. 39. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. 1. Use Relevant Tags - Make sure your tags are relevant to your content. 2. Include YouTube Category Tags - This will help pin your video to a category. 3. Use Tag words in the title and description. 4. Match Tags in Title and Description - Use tags as you would primary keywords in a page optimization. TIP - Tags are not long sentence like phrases. Tags Video Production www.SilverDoveProductions.com
  40. 40. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Produce and release creative and entertaining video’s often. The more video’s out there, all properly optimized, the better. Ways to Promote Your Video OnlineWays to Promote Your Video Online The thumbnail is very important. Using the right one will catch peoples attention so make it sharp, clear, eye catching and related to your video. Just as important is a catchy title to persuade people to watch your video. Video Production www.SilverDoveProductions.com
  41. 41. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Create a way for people to share your video. www.addthis.com YouTube Share Option Video Production www.SilverDoveProductions.com
  42. 42. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. www.WrapMail.comwww.WrapMail.com Using Wrapmail and having a video picture in the wrap that is linked to your video is very useful. Video Production www.SilverDoveProductions.com
  43. 43. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. www.tubemogul.comwww.tubemogul.com Upload your video once using tubemogul.com and they will add your video to every video sharing site you’ve chosen. Video Production www.SilverDoveProductions.com
  44. 44. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Viral Video Marketing is far more cost effective than direct mailing, pay per click ads, or even search engine marketing when promoting your site. Viral video marketing generates a high, fast response rate because people enjoy the video and pass it on to others. Ways to Promote Your Video OnlineWays to Promote Your Video Online Viral Video Marketing Video Production www.SilverDoveProductions.com
  45. 45. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Creativity creates the buzz! Provide an element of surprise and humor. Spend the time needed to create a compelling or entertaining video so that people want to pass it on to their friends, making it viral. You can even base it upon news worthy events or situations. Have your friends forward your video to people they know, add it to their MySpace page, bookmark it on social bookmarking sites, add it as a favorite on YouTube, etc. Ways to Promote Your Video OnlineWays to Promote Your Video Online Viral Video Marketing Video Production www.SilverDoveProductions.com
  46. 46. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. Implement These Strategies and Watch Your Business Grow Tremendously. Video Production www.SilverDoveProductions.com
  47. 47. ™ Online Media Today & ™ Silver Dove Productions are protected Trademarks. 2010 - All rights reserved. www.SilverDoveProductions.comwww.SilverDoveProductions.com For All of Your Video Production Needs Video Production

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