Customer-Sourced
Content:
How to Turn Customer Conversations
Into More Customers
Linda Dessau
Business Blogging Specialist...
Today You Will Learn
•  How to create a steady
stream of customer-
focused content
Founded Content Mastery Guide
July 2005
Blog posts featured at: SteamFeed,
Business2Community, 12 Most,
Ragan.com, Social ...
Agenda
•  How and where to listen for questions
•  One question = blog, social media, newsletters,
products and services
•...
Customer Questions Are Everywhere
Conversations you’re
having
“Is there anything else you were wondering about?”
Customer Questions Are Everywhere
Conversations you’re
listening to/watching
•  Web news and trends
•  Social media
•  Pol...
Customer-Sourced Content – Options
“How to” blog posts à Newsletter à E-book
Slideshow presentation/Slideshare à Video/...
B2C Example
B2B Example
Cisco Small Business blog
Move The Needle
Move The Needle
“What is one question you would like me
to answer about _______ [your topic] in an
upcoming blog post?”
Mo...
1.  Invite questions and make space
2.  Use online listening tools
3.  Use polls, surveys, contact forms and email
4.  Use...
Connect With Me
linda@contentmasteryguide.com
@lindadessau
www.ContentMasteryGuide.com
www.onlinemarketinginstitute.org
Thank You!
Learn more at
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Customer-Sourced Content: Turning Conversations into Customers

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Instructed by Linda Dessau.

Watch the full class here: http://www.onlinemarketinginstitute.org/classes/content-marketing/how-to-increase-conversions-with-customer-sourced-content/

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Customer-Sourced Content: Turning Conversations into Customers

  1. 1. Customer-Sourced Content: How to Turn Customer Conversations Into More Customers Linda Dessau Business Blogging Specialist Content Mastery Guide
  2. 2. Today You Will Learn •  How to create a steady stream of customer- focused content
  3. 3. Founded Content Mastery Guide July 2005 Blog posts featured at: SteamFeed, Business2Community, 12 Most, Ragan.com, Social Media Today, and other sites Services: Blog ghostwriting and blog management Book ghostwriting and editing (non-fiction) About Linda Dessau
  4. 4. Agenda •  How and where to listen for questions •  One question = blog, social media, newsletters, products and services •  B2B and B2C customer-sourced content examples
  5. 5. Customer Questions Are Everywhere Conversations you’re having “Is there anything else you were wondering about?”
  6. 6. Customer Questions Are Everywhere Conversations you’re listening to/watching •  Web news and trends •  Social media •  Polls and surveys •  Contact forms •  Autoresponders
  7. 7. Customer-Sourced Content – Options “How to” blog posts à Newsletter à E-book Slideshow presentation/Slideshare à Video/YouTube Social media à Questions/discussion à Blog post Expert interview à Audio/video à Text Demo video à Blog post Question/problem à Solution/service/product
  8. 8. B2C Example
  9. 9. B2B Example Cisco Small Business blog
  10. 10. Move The Needle
  11. 11. Move The Needle “What is one question you would like me to answer about _______ [your topic] in an upcoming blog post?” Move the Needle
  12. 12. 1.  Invite questions and make space 2.  Use online listening tools 3.  Use polls, surveys, contact forms and email 4.  Use multiple formats 5.  Re-use content in different places Key Takeaways
  13. 13. Connect With Me linda@contentmasteryguide.com @lindadessau www.ContentMasteryGuide.com
  14. 14. www.onlinemarketinginstitute.org Thank You! Learn more at

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