Integrating Social Campaigns into the Mobile World

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Integrating Social Campaigns into the Mobile World

  1. 1. How to Integrate Your Social Media Campaign Into the Mobile World ! Jamie Turner Founder 60SecondMarketer.com
  2. 2. Introductions • Speaker at events and corporations around the globe • Regular guest on CNN and HLN on the topic of social media and mobile marketing You  Can  Also  Catch  Me  On 2
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  4. 4. Agenda • How People Make Buying Decisions • 7 Marketing Secrets You Can Apply to Any Campaign • Social Media Overview • Mobile Marketing Facts and Figures • Combining Social Media with Mobile Marketing 4
  5. 5. How People Make Buying Decisions 5
  6. 6. How People Make Buying Decisions 6
  7. 7. How People Make Buying Decisions Female Brain Male Brain 7
  8. 8. 8 Marketing Secrets You Can Use to Grow Your Sales and Revenue 8
  9. 9. Secret #1: People Buy for Emotional Reasons Then Rationalize Their Purchase with Logic 9
  10. 10. Secret #1: People Buy for Emotional Reasons Then Rationalize Their Purchase with Logic 10
  11. 11. • They under-report their alcohol consumption • The over-report how often they have sex • In one study, participants were told a fluid they drank would make them sick • 80% felt sick Secret #2: People Lie to Researchers. 11
  12. 12. Pre-­‐Frontal  Cortex Rep0lian  Brain 12 Secret #3: As Much as 95% of a Consumer’s Thinking Occurs in the Subconscious Mind
  13. 13. Secret #4: Consumers Don’t Think in Words. In Fact, “Though” Neurons Light Up Before “Verbal” Neurons 13
  14. 14. How the Brain Works Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer what oredr the ltteers in a word are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. 14
  15. 15. Secret #5: The Secret to Increased Sales is to Understand Your Customer’s “Hidden Motivators” 15
  16. 16. Secret #6: Most Consumers Would Pay a 20% to 25% Premium for their Favorite Brand 16
  17. 17. Secret #7: You No Longer Control Your Brand’s Positioning. The Consumer Does. 17
  18. 18. Social Media Overview 18
  19. 19. 20th Century Marketing Model 19
  20. 20. 21st Century Marketing Model 20
  21. 21. How the Fortune 500 Use Social Media Branding: Use social media as a branding tool to build awareness and connect with customers 21
  22. 22. E-Commerce: Drive prospects to an e-commerce landing page and convert those prospects to customers How the Fortune 500 Use Social Media 22 How the Fortune 500 Use Social Media
  23. 23. How the Fortune 500 Use Social Media Research: Use social media as a research tool to generate customer input and feedback 23
  24. 24. How the Fortune 500 Use Social Media Customer Retention: Use social media as a customer retention tool to reduce churn 24
  25. 25. How the Fortune 500 Use Social Media Lead Generation: Drive leads to a website and re-market to those leads, ultimately converting them to customers E-Newsletter Email Marketing YouTube Channel Speeches Live Events Virtual Events Webinars eBooks Twitter Forums Blog Postings Your  Company Mobile Apps 25
  26. 26. Mobile Marketing 26
  27. 27. How Consumers Use Smartphones Source:  The  Mobile  Movement  Study Check and send email (82%) Read news articles (56%) Look up directions (69%) Listen to music/radio (45%) Watch online videos (41%) Play online games (39%) Manage finances and bills (34%) Look up sports information (38%) Use a social networking website (63%) 27
  28. 28. Mobile Media Facts and Figures • 72 million Americans accessed social networking sites or blogs from their mobile devices in August, 2011 • That’s a 37% increase in the past year • Most importantly, more than half of mobile social networkers accessed sites on a near daily basis Source:  comScore  MobiLens 28
  29. 29. Mobile Media Facts and Figures • Facebook, Twitter and LinkedIn all grew their mobile audiences by 50% in the past year • 70% of all mobile social networkers have posted a status update on from their mobile devices • One in three received a coupon/offer/deal with one Source:  comScore  MobiLens 29
  30. 30. Updated Hub and Spoke System 30 Your  Company
  31. 31. 31 Location Based Marketing
  32. 32. Location-Based Services 32
  33. 33. Location-Based Services 33
  34. 34. Location-Based Services 34
  35. 35. Location-Based Advertising 35
  36. 36. Tips on Using Location-Based Services • First of all, claim your business • Reward first-time visitors • Change deals often • Promote group check-ins. The more in a group, the better the deal • Interact with customers. Make them accomplish a small task (Origami napkin) to redeem • Promote to those checking-in nearby 36
  37. 37. 37 Traditional Social Media
  38. 38. Traditional Social on Mobile • 55% of Twitter’s traffic is from mobile devices • 60% of Pandora’s traffic is from mobile devices • 43% of Facebook’s traffic is from mobile devices Source:  Kleiner  Perkins,  Pandora,  Twi?er,   38
  39. 39. 39 2D Codes/QR Codes
  40. 40. How to Download a 2D Code Reader 40
  41. 41. 2D Codes/QR Codes 1. Marketer generates 2D code 2. Marketer deploys 2D code 3. User scans 2D code 4. User driven to promotion 5. Marketer collects data 41
  42. 42. 2D Codes • 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages 42
  43. 43. 2D Codes 43
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  48. 48. Jamie’s Neanderthal Exhibit Photo 48 Jamie’s High School Yearbook Photo
  49. 49. Top 5 Take-Aways for Using Social and Mobile 1. Target users who are on-the-go (e.g., Facebook: “First 5 people to visit our restaurant in the next 15 minutes get free dessert!”) 2. Keep social/mobile updates short. People are on-the- go! 3. Make your promotions local. 4. If you drive them to a mobile site, make it thumb friendly. Keep form fields to a minimum or use simple check boxes. 5. Provide a link to your regular site for those who want to check out the full site. 49
  50. 50. Contact Me Contact Me: Jamie.Turner@60SecondMarketer ! Visit Me on the Web: 60SecondMarketer.com ! Follow Me: @AskJamieTurner ! 50
  51. 51. www.onlinemarketinginstitute.org Thank You
  52. 52. Move The Needle

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