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Integrating Social Campaigns into the Mobile World

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Instructed by Jamie Turner.

Instructed by Jamie Turner.

Published in: Marketing

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  • 1. How to Integrate Your Social Media Campaign Into the Mobile World ! Jamie Turner Founder 60SecondMarketer.com
  • 2. Introductions • Speaker at events and corporations around the globe • Regular guest on CNN and HLN on the topic of social media and mobile marketing You  Can  Also  Catch  Me  On 2
  • 3. 3
  • 4. Agenda • How People Make Buying Decisions • 7 Marketing Secrets You Can Apply to Any Campaign • Social Media Overview • Mobile Marketing Facts and Figures • Combining Social Media with Mobile Marketing 4
  • 5. How People Make Buying Decisions 5
  • 6. How People Make Buying Decisions 6
  • 7. How People Make Buying Decisions Female Brain Male Brain 7
  • 8. 8 Marketing Secrets You Can Use to Grow Your Sales and Revenue 8
  • 9. Secret #1: People Buy for Emotional Reasons Then Rationalize Their Purchase with Logic 9
  • 10. Secret #1: People Buy for Emotional Reasons Then Rationalize Their Purchase with Logic 10
  • 11. • They under-report their alcohol consumption • The over-report how often they have sex • In one study, participants were told a fluid they drank would make them sick • 80% felt sick Secret #2: People Lie to Researchers. 11
  • 12. Pre-­‐Frontal  Cortex Rep0lian  Brain 12 Secret #3: As Much as 95% of a Consumer’s Thinking Occurs in the Subconscious Mind
  • 13. Secret #4: Consumers Don’t Think in Words. In Fact, “Though” Neurons Light Up Before “Verbal” Neurons 13
  • 14. How the Brain Works Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer what oredr the ltteers in a word are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. 14
  • 15. Secret #5: The Secret to Increased Sales is to Understand Your Customer’s “Hidden Motivators” 15
  • 16. Secret #6: Most Consumers Would Pay a 20% to 25% Premium for their Favorite Brand 16
  • 17. Secret #7: You No Longer Control Your Brand’s Positioning. The Consumer Does. 17
  • 18. Social Media Overview 18
  • 19. 20th Century Marketing Model 19
  • 20. 21st Century Marketing Model 20
  • 21. How the Fortune 500 Use Social Media Branding: Use social media as a branding tool to build awareness and connect with customers 21
  • 22. E-Commerce: Drive prospects to an e-commerce landing page and convert those prospects to customers How the Fortune 500 Use Social Media 22 How the Fortune 500 Use Social Media
  • 23. How the Fortune 500 Use Social Media Research: Use social media as a research tool to generate customer input and feedback 23
  • 24. How the Fortune 500 Use Social Media Customer Retention: Use social media as a customer retention tool to reduce churn 24
  • 25. How the Fortune 500 Use Social Media Lead Generation: Drive leads to a website and re-market to those leads, ultimately converting them to customers E-Newsletter Email Marketing YouTube Channel Speeches Live Events Virtual Events Webinars eBooks Twitter Forums Blog Postings Your  Company Mobile Apps 25
  • 26. Mobile Marketing 26
  • 27. How Consumers Use Smartphones Source:  The  Mobile  Movement  Study Check and send email (82%) Read news articles (56%) Look up directions (69%) Listen to music/radio (45%) Watch online videos (41%) Play online games (39%) Manage finances and bills (34%) Look up sports information (38%) Use a social networking website (63%) 27
  • 28. Mobile Media Facts and Figures • 72 million Americans accessed social networking sites or blogs from their mobile devices in August, 2011 • That’s a 37% increase in the past year • Most importantly, more than half of mobile social networkers accessed sites on a near daily basis Source:  comScore  MobiLens 28
  • 29. Mobile Media Facts and Figures • Facebook, Twitter and LinkedIn all grew their mobile audiences by 50% in the past year • 70% of all mobile social networkers have posted a status update on from their mobile devices • One in three received a coupon/offer/deal with one Source:  comScore  MobiLens 29
  • 30. Updated Hub and Spoke System 30 Your  Company
  • 31. 31 Location Based Marketing
  • 32. Location-Based Services 32
  • 33. Location-Based Services 33
  • 34. Location-Based Services 34
  • 35. Location-Based Advertising 35
  • 36. Tips on Using Location-Based Services • First of all, claim your business • Reward first-time visitors • Change deals often • Promote group check-ins. The more in a group, the better the deal • Interact with customers. Make them accomplish a small task (Origami napkin) to redeem • Promote to those checking-in nearby 36
  • 37. 37 Traditional Social Media
  • 38. Traditional Social on Mobile • 55% of Twitter’s traffic is from mobile devices • 60% of Pandora’s traffic is from mobile devices • 43% of Facebook’s traffic is from mobile devices Source:  Kleiner  Perkins,  Pandora,  Twi?er,   38
  • 39. 39 2D Codes/QR Codes
  • 40. How to Download a 2D Code Reader 40
  • 41. 2D Codes/QR Codes 1. Marketer generates 2D code 2. Marketer deploys 2D code 3. User scans 2D code 4. User driven to promotion 5. Marketer collects data 41
  • 42. 2D Codes • 2D codes can drive people to websites, to phone numbers, to contact information and even to text messages 42
  • 43. 2D Codes 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 47. 47
  • 48. Jamie’s Neanderthal Exhibit Photo 48 Jamie’s High School Yearbook Photo
  • 49. Top 5 Take-Aways for Using Social and Mobile 1. Target users who are on-the-go (e.g., Facebook: “First 5 people to visit our restaurant in the next 15 minutes get free dessert!”) 2. Keep social/mobile updates short. People are on-the- go! 3. Make your promotions local. 4. If you drive them to a mobile site, make it thumb friendly. Keep form fields to a minimum or use simple check boxes. 5. Provide a link to your regular site for those who want to check out the full site. 49
  • 50. Contact Me Contact Me: Jamie.Turner@60SecondMarketer ! Visit Me on the Web: 60SecondMarketer.com ! Follow Me: @AskJamieTurner ! 50
  • 51. www.onlinemarketinginstitute.org Thank You
  • 52. Move The Needle