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LinkedIn Marketing Training:
How to Effectively Mix LinkedIn Marketing with Content
Marketing to Influence Buying Decision...
Today You Will Learn
Why You Should Listen to Me Today
•

•

•

I’m a New York Times recognized social
media expert whose articles are featured...
Here’s a Detailed Explanation of What
We’ll Cover Today:
 Why you need to be engaging more on LinkedIn – and why you
need...
Why You Need to Be Engaging More on LinkedIn
 85% of B2B Marketers say LinkedIn is the most effective
social network in delivering content
 Asked which social media ...
 92% of the media can be found on LinkedIn – that’s
more than any other network
 LinkedIn members have more trust in the...
LinkedIn Stats & Trends
That Will Shock You &
Provide Insight Into
Why B2B Organizations
Are Failing to Drive
Demand, Gene...
Shocking Statistic #1:
According to a recent grassroots study from the
50,000 member strong B2B Technology Marketing
commu...
A recent LinkedIn report
shows, the old ways of
communicating (static
editorial calendars, gating
content with lead
genera...
2nd Shocking Statistic
According to the B2B Technology Marketing
Group Study only 25% of B2B marketers
use content marketi...
B2B Video Content Marketing
Creation Firm Re-Attracts
Past Client By Mixing
LinkedIn Marketing with
Content Marketing &
Su...
3rd Shocking Statistic

A Content Marketing Institute Study shows
that 64% of B2B marketers rate case studies
as the most ...
Yet, Most B2B Marketer’s
LinkedIn Profiles Are
Resume Based Rather
Than Driven By Case
Studies and Results
Let Me Show You What I Mean About
Having a LinkedIn Profile That is a
Marketing Tool Driven By Case Studies
Let me go “liv...
4th Shocking Statistic
90% of Inc. 500 companies
use at least one major social
media platform. But just 44%
of Inc. 500 co...
Your Blog Is Your Backbone to Your
LinkedIn Marketing Efforts
• B2b companies that maintain blogs
generate, on average, 67...
5th Shocking Statistic
Successful B2B organizations are
implementing at least 13 different content
marketing tactics.
Now, the question is – how many of these
content marketing tactics did they integrate
into their LinkedIn marketing strate...
Last Shocking statistics from an Eloqua
study…

• Companies cited three top reasons for
using social media: creating brand...
Let Me Show You How to Move From
Doing Brand Maintenance to Becoming
an Influencer That Generate Leads
Let me go “live” on...
Move The Needle
How to Move the Needle & Become an Influencer





When you’re an influencer, you can engage your target
audience, prov...
Key Takeaways
1. Create a strong LinkedIn profile that’s driven by results
and case studies. Show decision makers, influen...
Download my interview with LinkedIn’s
Senior Content Marketing Manager for
even more information on integrating
LinkedIn w...
Mix LinkedIn and Content Marketing to Influence Buying Decisions
Mix LinkedIn and Content Marketing to Influence Buying Decisions
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Mix LinkedIn and Content Marketing to Influence Buying Decisions

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  • Transcript of "Mix LinkedIn and Content Marketing to Influence Buying Decisions"

    1. 1. LinkedIn Marketing Training: How to Effectively Mix LinkedIn Marketing with Content Marketing to Influence Buying Decisions Presented By: Kristina Jaramillo New York Times Recognized Social Media Expert
    2. 2. Today You Will Learn
    3. 3. Why You Should Listen to Me Today • • • I’m a New York Times recognized social media expert whose articles are featured on Forbes.com, MarketingProfs, Entrepreneu r.com, RainToday – and in websites like Website Magazine I’ve completed hundreds of LinkedIn profile makeovers for small business owners, consultants, CEOs, CMOs, Pre sidents, Vice Presidents as well as sales, marketing and business development executives I get results – With my support MPi gained 20% more registrants for their latest webinar, a B2B video creation firm just gained a 600% return on their social media investment – and a content development firm increased website and blog traffic by 300%, plus much more
    4. 4. Here’s a Detailed Explanation of What We’ll Cover Today:  Why you need to be engaging more on LinkedIn – and why you need to think more strategically on how you can use LinkedIn for lead generation.  10 reasons why most B2B companies’ LinkedIn marketing efforts fail to generate their desired outcomes  How to increase the lifetime value of your existing clients using LinkedIn and content marketing  The biggest LinkedIn profile mistakes that 98% of business leaders, small business owners and B2B marketers are making  How to turn your “boring” resume-looking LinkedIn profile into a marketing tool that resonates with your targeted audiences and demonstrates your thought leadership. I’ll even show you LinkedIn profile examples to model  What it means to be a LinkedIn Influencer – and the actions you need to take  How to integrate content marketing into your LinkedIn marketing campaign – and I’ll show you real case studies and examples
    5. 5. Why You Need to Be Engaging More on LinkedIn
    6. 6.  85% of B2B Marketers say LinkedIn is the most effective social network in delivering content  Asked which social media tool had the greatest potential to help their firms, 41% of small business owners chose LinkedIn. More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined.  LinkedIn is the “social platform of choice” for companies in the Inc. 500, the index of the fastest-growing companies in the U.S. 81% of these firms use LinkedIn, compared to 67% on both Facebook and Twitter.
    7. 7.  92% of the media can be found on LinkedIn – that’s more than any other network  LinkedIn members have more trust in the business information they receive on LinkedIn! In fact. 82% percent of LinkedIn members have confidence in the business information that’s distributed on LinkedIn – compared to 28% on Twitter and 23% on Facebook  More than 80% of LinkedIn’s members either have the power to make buying decisions or the power to influence buying decisions
    8. 8. LinkedIn Stats & Trends That Will Shock You & Provide Insight Into Why B2B Organizations Are Failing to Drive Demand, Generate More Leads & Influence Buying Decisions
    9. 9. Shocking Statistic #1: According to a recent grassroots study from the 50,000 member strong B2B Technology Marketing community on LinkedIn: • 71% of B2B Marketers use content marketing for lead generation • Only 50% of B2B Marketers use content marketing for thought leadership and education
    10. 10. A recent LinkedIn report shows, the old ways of communicating (static editorial calendars, gating content with lead generation forms) don’t work in social media.
    11. 11. 2nd Shocking Statistic According to the B2B Technology Marketing Group Study only 25% of B2B marketers use content marketing for customer retention!
    12. 12. B2B Video Content Marketing Creation Firm Re-Attracts Past Client By Mixing LinkedIn Marketing with Content Marketing & Submits $36,000 Proposal
    13. 13. 3rd Shocking Statistic A Content Marketing Institute Study shows that 64% of B2B marketers rate case studies as the most effective content marketing tactic
    14. 14. Yet, Most B2B Marketer’s LinkedIn Profiles Are Resume Based Rather Than Driven By Case Studies and Results
    15. 15. Let Me Show You What I Mean About Having a LinkedIn Profile That is a Marketing Tool Driven By Case Studies Let me go “live” onto my screen and show you the LinkedIn profiles of: • Randy Kobat – VP of Sales for • Mike Agron – President and CEO of • Chris Goward - CEO of
    16. 16. 4th Shocking Statistic 90% of Inc. 500 companies use at least one major social media platform. But just 44% of Inc. 500 companies maintain a blog. “This low number is a surprise since blogs drive social media, content marketing and search.”
    17. 17. Your Blog Is Your Backbone to Your LinkedIn Marketing Efforts • B2b companies that maintain blogs generate, on average, 67% more per month than non-blogging firms. • Senior decision makers are 2X more likely to have engaged with product/industry news and 11.5X more engaged with thought leadership content
    18. 18. 5th Shocking Statistic Successful B2B organizations are implementing at least 13 different content marketing tactics.
    19. 19. Now, the question is – how many of these content marketing tactics did they integrate into their LinkedIn marketing strategy?
    20. 20. Last Shocking statistics from an Eloqua study… • Companies cited three top reasons for using social media: creating brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%). Under one third (32%) said they use it for lead generation. • Most companies (43%) admit they have no strategy in place for incorporating social media into demand generation.
    21. 21. Let Me Show You How to Move From Doing Brand Maintenance to Becoming an Influencer That Generate Leads Let me go “live” on the screen again – and show you…  How we attracted 20% more participants for MPi’s latest webinar by using an integrated LinkedIn marketing approach  How I’m integrating a number of content marketing and PR strategies with LinkedIn marketing to build my firm’s client base, attract new white label partners and get more publicity! Let me show you the strategic approach I take!
    22. 22. Move The Needle
    23. 23. How to Move the Needle & Become an Influencer    When you’re an influencer, you can engage your target audience, provide them value and get them to make a change – either in their minds or their actions. Your messages and discussions resonate with your targeted audiences. When they have a problem in your area of expertise, they think of you. Think beyond numbers. It’s not about how many connections or group members you have. It’s not about how many conversations you share. It’s not about how often you check your news feed. It’s about connecting with the right people, causing change and getting them to take action which means you need a strategy! Move The Needle
    24. 24. Key Takeaways 1. Create a strong LinkedIn profile that’s driven by results and case studies. Show decision makers, influencers and the media why they need to connect with you. 2. Create your own LinkedIn group and community to avoid having “dead connections”, heighten engagement with prospects, generate demand and increase the lifetime value of your clients 3. Start providing thought leadership content, case studies and best practices so you have content for prospects in different buying cycles. 4. Most importantly, take a strategic approach. Create your LinkedIn plan and test and measure everything.
    25. 25. Download my interview with LinkedIn’s Senior Content Marketing Manager for even more information on integrating LinkedIn with content marketing: http://www.FreeLinkedInMarketingTraining.com
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