Older people and the internet related jyoti choudrie

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Older people and the internet related jyoti choudrie

  1. 1. Older People and DigitalInclusionDr. Jyoti ChoudrieUniversity of HertfordshireSystems Management Research Unit (SyMRU)DeHavilland CampusHatfieldHertsAL10 9EUE-mail: j.choudrie@herts.ac.uk;jyoti.choudrie@btopeworld.comTele:+44(0)7950481708
  2. 2. Agenda• Background to research problem• Aim• Case Studies• Discussion• Conclusion29/04/2013 Jyoti Choudrie
  3. 3. Background to Research Problem• Technology advances and widespread accessto high speed internet infrastructure(broadband)• Internet has become pervasive and a necessity29/04/2013 Jyoti Choudrie
  4. 4. 29/04/2013 Jyoti Choudrie
  5. 5. Government stance: Shift incommunication conventions29/04/2013 Jyoti Choudrie
  6. 6. Ageing Populations• UK: 2011: 65 and over was 10.4 million (16 percent of the UK population) (ONS, 2012).• Projections are that by 2025 >1/3 of UKpopulation over the age of 50• In terms of internet access• Digital divide: internet and no internet access29/04/2013 Jyoti Choudrie
  7. 7. 29/04/2013 Jyoti ChoudrieCategories Have Internet Access No internet accessPercentage Millions Percentage Millions1 adult aged 16 to 64 76 3.7 24 1.11 adult aged 65 + 36 1.2 64 2.22 adults aged 16 to 64 93 4.6 7 0.32 adults, 1 at least aged 65 or more 69 2.3 31 0.13 adults all ages 95 2.8 5 0.1Households with children 95 6.4 5 0.3All Households 80 21.0 20 5.2Household internet accessHousehold Internet Access by Household Composition, 2012Source: ONS (2012)
  8. 8. Aim of the research• To identify, understand and explore how theinternet and internet related devices areincluding or excluding older adults of society29/04/2013 Jyoti Choudrie
  9. 9. Case Study 1: Older People and E-Government websites• 1) Interaction with government websites-mixed method• Quantitative: Overall 700 questionnaires. South London.• 250 postal/self-administered and 350 Internetquestionnaires within the sample local authorities.• Questionnaire was hosted for four weeks, between June-July 2010, using Survey Monkey• Interviews: Semi-structured: 14. 35 minutes each• 179 responses of the 700 questionnaires that were sentusing the postal service, hand delivered and online• Largest response rate of 41% (n=103) : postal service andhand delivered questionnaires. Internet, at 22% (n=76).29/04/2013 Jyoti Choudrie
  10. 10. Older People and E-Government II• Preferred method of interaction with the council:telephone-66.5% (n=109) and face to face contact, 41.5%(n=68).• 65years and above, who were retired, with no educationalbackground.-Face-to-face• Less than 65-telephone service• 38/40 Asians-face-to-face• 50 – 64 years, employed and educated up to college level:used government websites and e-mail• Most common purpose cited for the visit was to search forinformation or contact numbers for council services such asbin collection and planning application services.29/04/2013 Jyoti Choudrie
  11. 11. Older People and E-Government III• “Although I can afford to have a computer and Internet access, because Ihad a good job prior to my retirement……. I receive a very decent pensionbut for many elderly retired people living on their own, who are barelymanaging to live on their pension and have to depend on the government tosustain them through benefits; I think affording computers and Internet athome is an expensive luxury” (male, 78yrs, user)• The websites were considered difficult to use by many older people due todifficulties in finding required information, which to the older citizen istime consuming.• Even though internet is affordable not viewed to be useful to lifestyles29/04/2013 Jyoti Choudrie
  12. 12. Case study 2: Older People and OSNs2) Quantitative: June-September 2012. SurveyMonkey. Focused on Hertfordshire only• 7480 households. 1080 complete replies• Male (52.2%) and Female (47.8%)• Of the overall 538 participants aged 65+, 66.3%did not use OSNs.• 46.8% used OSNs on a weekly basis, 37% on adaily basis for less than 2 hours, 14.6% on amonthly basis and <1.6% on a daily basis formore than 2 hours a day.29/04/2013 Jyoti Choudrie
  13. 13. Older People and OSNs II• Popular activities : Adding people you know(86%), commenting on pictures (57%), sending messages(60%), viewing photos (55%), obtaining eventsinformation (41%) and obtaining media information(41%%).• In terms of OSNs and e-government, participants werefound to use OSNs for central (14.6%) and local (1.2%)government interaction and communication.• It was observed that LinkedIn, Facebook and Twitter andare the most popular OSNs within the obtained sample:Facebook (66%), Twitter (47%), Linkedin (41%), BranchOut (10.4%) and Google+ (7.3%).• Devices for OSN access were fundamentally PCs andlaptops.29/04/2013 Jyoti Choudrie
  14. 14. Case Study 3: Older People andSmartphones• 3) Quantitative: 204. Survey Monkey. 3 weeksFebruary 2013. 65 males, 139 females• 88.7% smartphone owners.• Less than 50-93%. Older than 50-63 - 36.6%still not adapted to smartphones• Numbers of people using smartphone in thispilot is in the same way as Ofcom’s report thatshow that 59 % of UK population ownsmartphones in 2011 (Ofcom, 2011).29/04/2013 Jyoti Choudrie
  15. 15. Older People and Smartphones II• Features of smartphones used: For overall, the top ten aremaking a phone call, taking photographs, text messaging,emailing, browsing the website, using social networking,downloading apps, mapping and navigator, playing games,and using for travel purposes (checking for bus or train times).• Less than 50-Using for transport searches. Older than 50-filming a video. Playing games. Less use of social media andapps.• When purchasing issues of consideration for older than 50-price and operating system. Younger-camera, weight, screensize and screen resolution• Older than 50-get information form word of mouth. Less than50-word of mouth, media and online social networks29/04/2013 Jyoti Choudrie
  16. 16. Older People and Smartphones III• 45 respondents-seek information on the health issue.• Only 16.7% in over 50 year old age group interested inhealth, fitness and medical areas.• Benefit is not widely recognized by smartphoneusers, particularly, older people who not view this feature asbeneficial to them.• Smartphones: communicate and help bring friends and familycloser.• For older age groups: less social media to follow friends and family’sactivities. uses more email to contact their friends and family.• Less than 50: Use more social media and less email to their friendsand family. Location sharing with friends and family are more usedin younger group compared with the old one.29/04/2013 Jyoti Choudrie
  17. 17. Discussion• 3 different periods of time and diverse internet relatedapplications• Older adults do not view the internet as essential to theirlifestyles• Similarities appear for smartphones and e-governmentwebsites where older people prefer the traditionalcommunication channels: Telephone and e-mail• Assumption that older adults would have interest inhealth, fitness and well being. Results were contrary• Sentiments and memories are important. Photographsimportant for OSNs and smartphones being used for calls• When purchasing-older-price. Younger-features and weight29/04/2013 Jyoti Choudrie
  18. 18. Conclusion• Internet is pervasive in society• Older people are still not accepting innovativeinternet technologies, e.g. 66.3% not usingOSNs; digital inclusion is not entirely occurring• Preferences for traditional channels-word ofmouth and telephone29/04/2013 Jyoti Choudrie

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