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www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
About Uswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Slides will be placed online   onlinemarketingagency.co.nz   /kip-mcgrathwww.OnlineMarketingAgency.co.nz | 09 413 7999 | U...
What we will be talking about today   1. Past & Present Website      Marketing   2. Social Media Tips   3. New ways people...
What we will be talking about today   Before people would just update   one website and point the traffic to     that dest...
What we will be talking about todaywww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
FoundationTwo different types of website designers    People that                          People that focus onunderstand ...
Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Past & Present Website Marketing                                  Call to Action           Phone Number of         Contact...
Past & Present Website Marketing                             Call to Actionwww.OnlineMarketingAgency.co.nz | 09 413 7999 |...
Past & Present Website Marketing                           What is Web 2.0www.OnlineMarketingAgency.co.nz | 09 413 7999 | ...
Past & Present Website Marketing                          Point of a website  1. Trust you  2. Get interested parties to c...
Past & Present Website Marketing                                 Static websites Vswww.OnlineMarketingAgency.co.nz | 09 41...
Past & Present Website Marketing                                Static VS Breathing Websiteswww.OnlineMarketingAgency.co.n...
Social Media               Protecting your Social Media IP             • Brand, Keywords             • 15 Characters      ...
Social Media                      Google Loves YouTube                            •Google owns YouTube                    ...
Social Media                      Facebook is Important                            •23% of online time is spent on social ...
www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
Social Media                      Facebook is Important                            •Competitions / polls / problem solving...
New ways to teach and sell online      Shopping Cart      http://www.youtube.com/user/KishinoAR#p/u/2/3q5hhXqlDaI      Tec...
New ways to teach and sell online        www.Ted.comwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Roa...
New ways to teach and sell online                   Out Teach Your Competition                    http://www.youtube.com/w...
Marketing Story    An old man, a boy and a donkey were going to    town. The boy rode on the donkey and the old    man wal...
Marketing Story    Later, they passed some people that remarked:    “What a shame, he makes that little boy walk.”    They...
Marketing Story    Now they passed some people that shamed    them by saying how awful to put such a load on    a poor don...
Marketing Story    The moral of the story?    In Marketing, if you try to please everyone,    you might as well… Kiss your...
Thank you Kip McGrath       for inviting us to share our imagination                                   The Linchpins: Nige...
Kip McGrath Northern Region - Online Marketing Agency
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Kip McGrath Northern Region - Online Marketing Agency

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Transcript of "Kip McGrath Northern Region - Online Marketing Agency"

  1. 1. www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  2. 2. www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  3. 3. About Uswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  4. 4. Slides will be placed online onlinemarketingagency.co.nz /kip-mcgrathwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  5. 5. What we will be talking about today 1. Past & Present Website Marketing 2. Social Media Tips 3. New ways people are teaching and selling onlinewww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  6. 6. What we will be talking about today Before people would just update one website and point the traffic to that destination. Now your goal is to have a large presencewww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  7. 7. What we will be talking about todaywww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  8. 8. FoundationTwo different types of website designers People that People that focus onunderstand the code the marketing of your website www.OnlineMarketingAgency.co.nz
  9. 9. Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  10. 10. Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  11. 11. Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  12. 12. Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  13. 13. Websites: Past Vs Presentwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  14. 14. Past & Present Website Marketing Call to Action Phone Number of Contact details on the Fill out the form below Footer & Header of the sitewww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  15. 15. Past & Present Website Marketing Call to Actionwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  16. 16. Past & Present Website Marketing What is Web 2.0www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  17. 17. Past & Present Website Marketing Point of a website 1. Trust you 2. Get interested parties to contact you 3. Collect contact detailswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  18. 18. Past & Present Website Marketing Static websites Vswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  19. 19. Past & Present Website Marketing Static VS Breathing Websiteswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  20. 20. Social Media Protecting your Social Media IP • Brand, Keywords • 15 Characters • Save your URL’s e.g. Facebook.com/KipMcGrathwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  21. 21. Social Media Google Loves YouTube •Google owns YouTube •Creating titles for your YouTube videos on how people search •Create a YouTube Channel / Branded •YouTube is used as a Education Resource •Testimonial Videos •Educational Videoswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  22. 22. Social Media Facebook is Important •23% of online time is spent on social networks •Facebook is still the number #1 •People have the average of 130 friends and are connected to 80 pages, events or groups.www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  23. 23. www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  24. 24. Social Media Facebook is Important •Competitions / polls / problem solving •You may need permission •Achievements by students •Photos of certificates and awards •Photos in classrooms •Events •Local news close to your centre •Holiday programeswww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  25. 25. New ways to teach and sell online Shopping Cart http://www.youtube.com/user/KishinoAR#p/u/2/3q5hhXqlDaI Technologywww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  26. 26. New ways to teach and sell online www.Ted.comwww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  27. 27. New ways to teach and sell online Out Teach Your Competition http://www.youtube.com/watch?v=lAl28d6tbkowww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  28. 28. Marketing Story An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions.www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  29. 29. Marketing Story Later, they passed some people that remarked: “What a shame, he makes that little boy walk.” They then decided they both would walk! Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So, they both rode the donkey.www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  30. 30. Marketing Story Now they passed some people that shamed them by saying how awful to put such a load on a poor donkey. The boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned. The moral of the story? …………..www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  31. 31. Marketing Story The moral of the story? In Marketing, if you try to please everyone, you might as well… Kiss your ass good-bye.www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
  32. 32. Thank you Kip McGrath for inviting us to share our imagination The Linchpins: Nigel Fowler and Ryan Savillewww.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany
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