What You Need to Know of Social Media for Government Agencies
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What You Need to Know of Social Media for Government Agencies

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What You Need to Know of Social Media for Government Agencies

What You Need to Know of Social Media for Government Agencies

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  • 1. What You Need to Know Of Social Media for Government Agenciesby Research Technology Data TransfersGovernment Information technology and Services (GITS) 1
  • 2. What’ m I Going to Talk about? g1. Introduction 4Ps to Social Media.22. The Few Interesting Facts about Social Media.3. Introduction to social network service.4. 4 Ps in Penetration of Social Media.5. 10 Tips for Safety of Using Social Media in Government Agencies. Government Information technology and Services (GITS) 2
  • 3. What’ m I Going to Talk about? g1. Introduction 4Ps to Social 6. Types of Social Media. Media. 7. The Purpose of the Using22. The Few Interesting Facts of Social Media Media. about Social Media. 8. The Process of the Social3. Introduction to social Media. network service. 9. What is Social Media4. 4 Ps in Penetration of Engagement Strategy? Social Media. 10. Various Measures for5. 10 Tips for Safety of Using Social Interactive Social Media in Evaluation are as Follows. Government Agencies. 11. Example: Interesting Social Media. Government Information technology and Services (GITS) 3
  • 4. What’ m I Going to Talk about? g1.1 Introduction 4Ps to Social Media Media.2.2 The Few Interesting Facts about Social Media Media.3. Introduction to social network service.4. 4 PS in Penetration of Social Media.5. 10 Tips for Safety of Using Social Media in Government Agencies Agencies. Government Information technology and Services (GITS) 4
  • 5. 4Ps of Marketing Mixed 4Ps Product Sale Promotion Personal Selling price Public Relations Place Advertising Promotion Direct Marketing Government Information technology and Services (GITS)
  • 6. Types of Media • Newspaper • Magazine • Mail-order media • Directories Printed media advertising Broadcast media advertising • Television • Radio Other media advertising g • Cinema • Internet • Outdoor media • Transit media • Point of purchase Government Information technology and Services (GITS)
  • 7. Overall Advertising Industry in 2010 Compared t th P C d to the Previous Y i YearGovernment Information technology and Services (GITS)
  • 8. Overall Advertising Industry in 2010 Compared t th P C d to the Previous Y i Year บทความจาก มารเก็ตติ้ง แอนด มีเดียแฟลช ของ มายดแชร เอเยนซี่การตลาดและเครือขายสื่อGovernment Information technology and Services (GITS)
  • 9. What’ m I Going to Talk about? g1.1 Introduction 4Ps to Social Media Media.2.2 The Few Interesting Facts about Social Media Media.3. Introduction to social network service4. 4 PS in Penetration of Social Media5. 10 Tips for Safety of Using Social Media in Government Agencies Government Information technology and Services (GITS) 9
  • 10. The Few Interesting Facts about Social Media Very, Ver Ver Very Instant Messages through socialmedia are produced and spreadinstantaneously, virtually withoutdelay. y Just a few clicks and yourmessage is right there in front ofyour target audience assuring anequally fast and overwhelmingresponse. Government Information technology and Services (GITS)
  • 11. The Few Interesting Facts about Social MediaVideos, Pictures Audio Words,Videos Pictures, Audio, Words And More More... Social Media are increasingly becoming a favorite options for the world´s businesses. The world wide web is teeming with social media such as g communication, collaboration, multimedia and entertainment platforms offering the greatest l f ff i h advertising solution of our time. Government Information technology and Services (GITS)
  • 12. What’ m I Going to Talk about? g1.1 Introduction 4Ps to Social Media Media.2.2 The Few Interesting Facts about Social Media Media.3. Introduction to social network service.4. 4 Ps in Penetration of Social Media.5. 10 Tips for Safety of Using Social Media in Government Agencies Agencies. Government Information technology and Services (GITS) 12
  • 13. The Marketing Mix 4PS 4CS Product Customer Services Solution Price Customer Cost Pl Place C i Convenience Promotion CommunicationGovernment Information technology and Services (GITS)
  • 14. Social Media is Acting as Promotion Social Media is acting as arole of the Promotion is veryimportant to business because SocialMedia is the role of marketingcommunication channels very powerful h l l Government Information technology and Services (GITS)
  • 15. The Difference between Advertising andSocial MediaS i l M di Advertising is focused on "selling". selling Social Media is to “help people decide to buy”. Government Information technology and Services (GITS)
  • 16. What’ m I Going to Talk about? g1.1 Introduction 4Ps to Social Media Media.2.2 The Few Interesting Facts about Social Media Media.3. Introduction to social network service.4. 4 Ps in Penetration of Social Media.5. 10 Tips for Safety of Using Social Media in Government Agencies Agencies. Government Information technology and Services (GITS) 16
  • 17. 4 Ps in Penetration of Social Media Permission The online community will find a group or customers in this way be allowed to open or allow access to before. Government Information technology and Services (GITS)
  • 18. Start with the Listening Participation means to cause to participate in reviews of products or advertisements. d t d ti t Government Information technology and Services (GITS) 18
  • 19. 4 Ps in Penetration of Social Media Profile profile of the target audience or customers to put them. Should beturned to focus on the lifestyle of the target Know that life style and behavior target. behavior,truly adhering to the data. Government Information technology and Services (GITS)
  • 20. 4 Ps in Penetration of Social Media Personalization as a medium for access to a private person. Because of the needs of specific customer groups p g p according to the customer. Government Information technology and Services (GITS)
  • 21. 4Ps Is Not Completely If forget This ‘P’ P Privacy is because marketers need to make consumers feel that the information that people in social media has come in contact with the brand. Must be to protect and maintain privacy too privacy, too. ที่มา; ดร.เอียน เฟนวิค :DigiMarketing: The Essential Guide to New Media and Digital Marketing ทมา; ดร.เอยน เฟนวค Government Information technology and Services (GITS)
  • 22. Summary Another idea to consider and ponder carefully the best in terms of the extent appropriate and ethical use of social networks to not infringe the rights of both themselves and others. This will allow the maximum benefit from the use of social networking.Government Information technology and Services (GITS)
  • 23. What’ m I Going to Talk about? g1.1 Introduction 4Ps to Social Media Media.2.2 The Few Interesting Facts about Social Media Media.3. Introduction to social network service.4. 4 Ps in Penetration of Social Media.5. 10 Tips for Safety of Using Social Media in Government Agencies Agencies. Government Information technology and Services (GITS) 23
  • 24. 10 Tips for Safety of Using Social Media inGovernment Agencies 1. Always be professional. 2. You are not anonymous. 3. Consider your friends carefully. 4. Ethi l implications. 4 Ethical i li ti 5. 5 Be a judicious editor over yourself yourself. Government Information technology and Services (GITS)
  • 25. 10 Tips for Safety of Using Social Media inGovernment Agencies 6. Check screening behavior using social networks need not be the first. 7. Don’t give legal advice. 8. Don’t talk about your cases. 9. You have no privacy. 10. Use commons sense. Government Information technology and Services (GITS)
  • 26. What’ m I Going to Talk about? g6.6 Types of Social Media Media.7. The Purpose of the Using of Social Media.8. The Process of the Social Media.9. What is Social Media Engagement Strategy?10. Various Measures for Social Interactive Evaluation are as Follows.11. Example: Interesting Social Media. Government Information technology and Services (GITS) 26
  • 27. Presented by Onion Head Siriporn Pongvinyoo mrkokung@hotmail.com Government Information technology and Services (GITS)