Social Networking (Conclusion)
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Social Networking (Conclusion)

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Social Networking have 9 parts

Social Networking have 9 parts

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Social Networking (Conclusion) Social Networking (Conclusion) Presentation Transcript

  • Conclusionsof Using SocialNetworking forGovernmentAgencies Government Information technology and Services (GITS) 1
  • ConclusionsSocial Networking as a kind of tools toremove negative limits for consumers. ti li it Government Information technology and Services (GITS) 2
  • ConclusionsSocial networking in the media market would notjust f d fad M k ti . Marketing Government Information technology and Services (GITS) 3
  • ConclusionsBrand of social networking may be a fadmarketing. k ti Government Information technology and Services (GITS) 4
  • ConclusionsSocial networking as a tool to meet individualneeds as well. d Government Information technology and Services (GITS) 5
  • ConclusionsAlthough social networking is popular. But it isnot the primary i h i integrated dmarketing communication (IMC) (IMC). Government Information technology and Services (GITS) 6
  • Communication Model Social Network Services Website Objective Goals jSource: St. Elmo Lewis  Government Information technology and Services (GITS) 7
  • ConclusionsIncrease New Customers Opportunities to find new customers in the future.Government Information technology and Services (GITS) 8
  • Public relations @ThaiSEC_News @ To T stop the rumors h true news@ThaiSEC_InvesED Information to investors. Government Information technology and Services (GITS) 9
  • Government Information technology and Services (GITS) 10
  • Government Information technology and Services (GITS) 11
  • To educate investors investors.Government Information technology and Services (GITS) 12
  • What the government is concerned to bring thesocial network i th organization i l t k in the i ti Corporate insiders may be compromised. C t i id b i d Staff are obsessed with World Online. The information is not accurate to the outside. Modifying or censoring the information content. To receive the data is not reliable and invalid. Government Information technology and Services (GITS) 13
  • Recommendations of using social networkf government agencies.for t i Go overn1. Within the organization should have security policies for using. nmen Agencie 2. Provide i t 2 P id instructions h ti how t use social to i l network in the workplace for employees nt 3. Must b 3 M t be personally id tif i ll identifying. 4. Investment in equipment to manage and monitor activities on social network. it ti iti i l t k 5. Planning the impact of unexpected things that might happen in the f t i ht h i th future. es Government Information technology and Services (GITS) 14
  • Recommendations of using social networkf government agencies.for t i Go6. Policy t restrict access t application systems6 P li to t i t to li ti t overn and information on the social network. nmen Agencies7. And other else. nt e Government Information technology and Services (GITS) 15
  • Recommendations of using social networkf government agencies.for t i1. Violations of rules and regulations of the organization. Use2. The internal information can be released outside the organization. ers3. The internal and external information together. g4. Do not use personal accounts to the same organization as the account name. Government Information technology and Services (GITS) 16
  • Recommendations of using social networkf government agencies.for t i5. Do not use personal accounts is the same organization account. Use6. And other else. ers Government Information technology and Services (GITS) 17
  • Summary Bringing Social Networking into the government agencies. Consider the safety of the organization is the first priority. Government Information technology and Services (GITS) 18
  • Summary To Set up clear policies to use. Promotion Controlling C t lli To organize in order to reduce grisks and negative impacts to use. Government Information technology and Services (GITS) 19
  • SummaryEthics of the employees As part of the discipline. To review the information before twit or re- twit. Government Information technology and Services (GITS) 20
  • Summary Accuracy / Reliable Data Can check the proof Facts more personal opinions F l i i Government Information technology and Services (GITS) 21
  • Summary To update knowledge about the security awareness to employees. Government Information technology and Services (GITS) 22
  • Summary Limitations It I may be not successful b f l Opportunities are not pp successful because of the social network need to think about the types of products and service service. Otherwise, the output will not be successful. Government Information technology and Services (GITS) 23
  • Summary Limitations Data d I f D t and Information ti Must Do not forget that g this channel is a channel that is highly sensitive. Whatever entered into the online editions editions. We can not get back easily. Government Information technology and Services (GITS) 24
  • Summary Concepts will develop their own social network. Government Information technology and Services (GITS) 25
  • Government Information technology and Services (GITS) 26
  • Government Information technology and Services (GITS) 27
  • Q&A www.gits.net.th it t th Government Information technology and Services (GITS) 28
  • Research Examples for Social NetworkGovernment Information technology and Services (GITS) 29
  • Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services. Baby users Medium users Hardcore Government Information technology and Services (GITS) 30
  • Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services. Medium users 40% 48% Baby users 12% Hardcore Government Information technology and Services (GITS) 31
  • Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth f f th from each group. h No influence on the i h increase of revenue at all. f ll Baby users = 48% Government Information technology and Services (GITS) 32
  • Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth f f th from each group. h Resulting in increasedMedium users = 40% revenue to 5 percent. Government Information technology and Services (GITS) 33
  • Research Examples for Social NetworkInfluence of social network service on the purchase ofgoods and services.If you l k i t look in terms of revenue growth f f th from each group. hResulting in reducedrevenue to 14 percent. Hardcore = 12% Government Information technology and Services (GITS) 34
  • Reference http://socialmediagovernance.com/policies.php http://www.howto.gov/social media/using social http://www.howto.gov/social‐media/using‐social‐ media p // qba o co /go e e po cy http://www.inqbation.com/government‐policy‐ on‐the‐use‐of‐social‐media/ Government Information technology and Services (GITS) 35
  • Presented by Onion Head Siriporn Pongvinyoo mrkokung@hotmail.comGovernment Information technology and Services (GITS) 36