Social Media Start with the Listening
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Social Media Start with the Listening

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You Need to Spend Time Listening to Start Social Media

You Need to Spend Time Listening to Start Social Media

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Social Media Start with the Listening Social Media Start with the Listening Presentation Transcript

  • You Need to Spend Time Listeningbefore You Jump in Start with the Listeningg Government Information technology and Services (GITS) 1
  • What’ m I Going to Talk about? g6.6 Types of Social Media Media.7. The Purpose of the Using of Social Media.8. The Process of the Social Media.9. What is Social Media Engagement Strategy?10. Various Measures for Social Interactive Evaluation are as Follows.11. Example: Interesting Social Media. Government Information technology and Services (GITS) 2
  • What Is Social Media Engagement Strategy? 1. Listening Are you using a monitoring service like application analysis? O are you using one of the li i l i ? Or i f h many discovery tools such as Google Alerts, or something else? hi l ? Government Information technology and Services (GITS) View slide
  • Start with the Listening Share of V i Sh f Voice As considered to have people talk to you much. Government Information technology and Services (GITS) View slide
  • Start with the ListeningTone of Voice Positive or Negative Voice! Government Information technology and Services (GITS)
  • Start with the Listening Trends over Time to examine continuously, to know that the actions taken to follow the objectives or not. Government Information technology and Services (GITS) 6
  • What Is Social Media Engagement Strategy? 2. Data Aggregation You have a mountain of data. Hopefully you can manage i i it into something you can use lik a hi like dashboard, or feed reader. Government Information technology and Services (GITS)
  • What Is Social Media Engagement Strategy? 3. Analysis What does all the data tell you? y Are there clear steps you should take? Government Information technology and Services (GITS)
  • What Is Social Media Engagement Strategy? 4. Define Action Steps You have analysis. You have organization objectives. What action steps will you take? How will you keep track of who is doing what? Government Information technology and Services (GITS)
  • What Is Social Media Engagement Strategy? 5. Start Conversations How will you decide the best way to join the y y j party? Twitter? Facebook? How will you track what is happening? Government Information technology and Services (GITS)
  • What Is Social Media Engagement Strategy? 6. Measurement How effective is your strategy? What measures are you capturing? What is working? What isn’t? Government Information technology and Services (GITS)
  • What Is Social Media Engagement Strategy? The value of taking your time i h l f ki i in step 1, and really listening cannot be overstated. You will learn things about your brand, and the process itself may help shape your future strategy. Government Information technology and Services (GITS)
  • What Is Social Media AudienceEngagement Strategy?E t St t ? Objectives Strategy Tactics Blog Bl Facebook F b k Twitter T itt Youtube Y tb Hi5 Search Engine Optimization Goal http://www ignitesocialmedia com/social-media-monitoring-funnel/# http://www.ignitesocialmedia.com/social media monitoring funnel/# Government Information technology and Services (GITS)
  • What’ m I Going to Talk about? g6.6 Types of Social Media Media.7. The Purpose of the Using of Social Media.8. The Process of the Social Media.9. What is Social Media Engagement Strategy?10. Various Measures for Social Interactive Evaluation are as Follows.11. Example: Interesting Social Media. Government Information technology and Services (GITS) 14
  • Various Measures for Social InteractiveEvaluation are as Follows Alerts Favourites Invite / Refer Bookmarks Feedback Key page activity Comments Followers F ll Love / Like this Downloads Forward to a friend Message Email subscriptions Groups Personalization Registered users Install widget Print page Government Information technology and Services (GITS)
  • Various Measures for Social InteractiveEvaluation are as Follows Profile Time spent on site Post Ratings Report spam / abuse Fans Reviews Time spent on key pages Government Information technology and Services (GITS)
  • Various Measures for Social InteractiveEvaluation are as Follows Settings Total contributors Widgets Social media sharing / participation Wishlists Tagging Uploads Views Testimonials T ti i l Government Information technology and Services (GITS)
  • Web Analytic Tool for Measuring WebsiteVisitors Sample display of popular Web Analytic Tool d T l and can h dl measurement statistics and handle t t ti ti d figures. Web Analytic Tools Thais commonly used. y y Which are both free money and free. Government Information technology and Services (GITS)
  • Web Analytic Tool for Measuring WebsiteVisitors 1) Truehits 2) ) Google Analytics g y 3) Stat Counter 4) ) W3 Counter 5) Web-Stat.com 6) ) One Stat 7) Site Meter 8) ) Stat.in.th Government Information technology and Services (GITS)
  • What’ m I Going to Talk about? g6.6 Types of Social Media Media.7. The Purpose of the Using of Social Media.8. The Process of the Social Media.9. What is Social Media Engagement Strategy?10. Various Measures for Social Interactive Evaluation are as Follows.11. Example: Interesting Social Media. Government Information technology and Services (GITS) 20
  • Social Media used for implementingorganizations i ti Social Media used for implementing organizations Annan although they may have concerns regarding the safety or concern that can not be controlled, but soon these organizations will find that People in an organization facing each other and are related i any way as a network using h th d l t d in t k i these media. By the way No agency was able to block it. These people will take the Social Media applications in various fields. Widely Government Information technology and Services (GITS)
  • Example: Interesting Social Maida Government Information technology and Services (GITS)
  • Example: Interesting Social MaidaPTT campaign CSR "1 million trees, presented his father " 1 trees father. www.milliontreesforking.com Government Information technology and Services (GITS)
  • Example: Interesting Social MaidaPTT campaign CSR "1 million trees, presented his father " 1 trees father. Government Information technology and Services (GITS)
  • Example: Interesting Social MaidaPTT campaign CSR "1 million trees, presented his father " 1 trees father. Government Information technology and Services (GITS)
  • Example: Interesting Social MaidaPTT campaign CSR "1 million trees, presented his father " 1 trees father. Government Information technology and Services (GITS)
  • Example: Interesting Social Maida Crisis C i i management t in Social Media Positioning Magazine 26 มีนาคม 2553 http://www.positioningmag.com/Magazine/Details.aspx?id=86138# Government Information technology and Services (GITS)
  • Example: Interesting Social Maida นกการเมอง กบ S i l media ั ื ั Social di จุรินทร ลักษณวิศิษฏ http://www.aoodda.com/blog/ Government Information technology and Services (GITS)
  • Example: Interesting Social Maidahttp://twitter.com/aoodda p Government Information technology and Services (GITS)
  • Example: Interesting Social Maida http://www.facebook.com/Jurin.Aoodda?v=app_2373072738#!/Jurin.Aoodda?v=wall Government Information technology and Services (GITS)
  • Example: Interesting Social MaidaUsing Social Media in US Navy Government Information technology and Services (GITS)
  • Example: Interesting Social MaidaUsing Social Media in US Navy Communication Tool Effective Crisis communication Tool Keep Families connected Government Information technology and Services (GITS)
  • Example: Interesting Social Maida Government Information technology and Services (GITS)
  • Social Networking is Becoming Popular inthe Criminal Justice Process Government Information technology and Services (GITS)
  • Social Networking is Becoming Popular inthe Criminal Justice Process Government Information technology and Services (GITS)
  • Social Networking is Becoming Popular inthe Criminal Justice Process ขนาดคนร า ย หนีไปบวชเปนพระก็ ยั ง ไม ว ายถู ก ลากเข า ซงเต ก็ดวยใบหนาเจา ซังเต กดวยใบหนาเจา ตั ว ปรากฏหราอยู บ น ปฏิิ ทิ น จัั บ โจร ซึึ่ ง ป โ ตํารวจพิมพแจกใหกับ ประชาชนนั่นเอง Government Information technology and Services (GITS)
  • Social Networking is Becoming Popular inthe Criminal Justice Process จาเฉยผูกําราบนักซิ่ง เรี ย กว า เทคโนโลยี ที่ มี หากไมสามารถนํํามาประยุกตใช ไ ป ได แมจะกาวหนาขนาดไหนก็คง ไรประโยชน Government Information technology and Services (GITS)
  • Basic Elements of a Social Media1. Using Social Media t attract people t li t1 U i S i l M di to tt t l to listen t each to h participant.2. To have accepted a generous share many views.33. A conversation correspondence. co e sat o co espo de ce4. There is a cluster or a social.5. To can be connected to other websites.6. A mixture of cultural groups as a garnish to be joined more. Government Information technology and Services (GITS)
  • Example of "cultural Expression” by SocialMediaM di รณรงคปดไฟ รณรงคปดไฟ พรอมกันทั่วโลก การเมือง ( เม.ย.) Government Information technology and Services (GITS)
  • Summary Publishing g Print & Web Official Social Media Website Personal Comm NewsletterEngagements Plan Newspaper Earned Media Email Government Information technology and Services (GITS)
  • Formula Should be Used Social Network o u a S ou d Soc a et owithin the Government Agencies Go overn1. Within the organization should have security policies for using. nmen Agencie 2. Requires the issuance of regulations. 3. identifying. 3 Must be personally identifying nt 4. Monitoring of Internet use at all times. 5. Planning the impact of unexpected things that g pp might happen in the future. es 6. Allowing employees to do Everything. Government Information technology and Services (GITS) 41
  • What should be happen within GovernmentAgencies from the use of social network1. Violations of rules and regulations of the organization.2. The internal information can be released Use outside the organization. ers3. The internal and external information together. g4. Do not use personal accounts to the same organization as the account name. Government Information technology and Services (GITS) 42
  • Summary Bringing Social Networking into the government agencies. Consider the safety of the organization is the first priority. Government Information technology and Services (GITS)
  • Summary To Set up clear policies to use. Promotion Controlling C t lli To organize in order to reduce grisks and negative impacts to use. Government Information technology and Services (GITS)
  • Government Information technology and Services (GITS)
  • Getting Your Company Ready46
  • Market analysis y Companies should constantly measure what competitors are doing in the social space. Here are some examples i th h t l l in the hotel industry that can be added to a chart of industry assets. 47
  • Crisis response plan p p 48
  • Social media triage g Take reasonable action  to fix issue and let  customer know action  taken Positive Negative Yes Yes No Assess the  Does customer  Do you want  Evaluate the  need/deserve more  to respond? message purpose info? Yes Unhappy  Yes Are the facts  No Gently correct the No Response Customer? correct? facts No Yes Can you add  No Dedicated Yes Are the facts  No value? l Complainer? l correct? No Yes Is the  Explain what is being  Respond in  Respond in Thank the  Thank the Comedian  Comedian Yes problem  done to correct the kind & share person Want‐to‐Be? being fixed? issue. No This framework was built using the USAF Blog Triage.   g g g Yes (Added this attribution post webinar) Let post stand and  monitor. 49
  • Presented by Onion Head Siriporn Pongvinyoo mrkokung@hotmail.com Government Information technology and Services (GITS)