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Integrated Marketing Communication from Tactic to Strategy

by Onion Head at Electronic Government Agency on Apr 29, 2011

  • 2,403 views

Integrated Marketing Communication from Tactic to Strategy

Integrated Marketing Communication from Tactic to Strategy
by Olof Holm
Stockholm University School of Business, Stockholm, Sweden

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Integrated Marketing Communication from Tactic to Strategy Integrated Marketing Communication from Tactic to Strategy Presentation Transcript