Oneupweb : Be Relentless 2011 : Harnessing Consumer Insights
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http://ow.ly/4TdVK What is the very best way to succeed in business? By giving the people what they want!...
http://ow.ly/4TdVK What is the very best way to succeed in business? By giving the people what they want!
Join JD Power's Senior Manager of Consumer Insights and Strategy, Lisa Riley, as she gives you the tips and tricks needed to gather those wants from the vast social media landscape.
After this presentation, you'll understand how trends in social media are changing the dynamics of consumer behavior -- from problem solving to shopping to connecting with others. You'll also learn about the importance of listening to your prospective consumers first and how to leverage the millions of rich unaided conversations taking place in social media to gain a key business advantage.
Lastly, Riley will show you how leading edge companies are utilizing that somewhat forgotten skill of listening to transform and become consumer-centric organizations.