Private Equity Holdings & the Case for Digital Marketing | Oneupweb
 

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Private Equity Holdings & the Case for Digital Marketing | Oneupweb

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With traditional private equity returns struggling, what's a firm to do? Have you thoroughly analyzed which marketing tactics are bringing you the highest return? Have you looked into digital ...

With traditional private equity returns struggling, what's a firm to do? Have you thoroughly analyzed which marketing tactics are bringing you the highest return? Have you looked into digital marketing for your private equity holdings?

Finance and investment professionals have begun to recognize that with digital marketing, every single dollar can be tracked. Focused closed loop marketing and centralized marketing efforts via a dedicated web property can aid PE firms in uncovering problems in the sales cycle and opportunities for growth—regardless of their unique challenges.

Want to learn more about what digital marketing can do for your bottom line? Download our free whitepaper at http://go.oneupweb.com/private-equity-holdings, or see our clients' ROI at http://www.oneupweb.com/portfolio/.

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Private Equity Holdings & the Case for Digital Marketing | Oneupweb Presentation Transcript

  • 1. Private Equity Holdings and the Business Case for Digital Marketing 1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
  • 2. SUCCESSFUL The name of the game for BUY IMPROVE SELL PRIVATE EQUITY FIRMS
  • 3. IT’S NOT EASY
  • 4. TRADITIONAL PE RETURNS The reality is: Have fallen by the wayside
  • 5. PRIVATE EQUITY FIRM What’s a to do?
  • 6. ANALYZEYour Marketing Tactics 1
  • 7. 1. ANALYZE MARKETING TACTICS TO PROMOTE BUSINESSES Analyze the tactics used your
  • 8. 1. ANALYZE MARKETING TACTICS THE FASTEST Choose tactics that the businesses GROW
  • 9. 1. ANALYZE MARKETING TACTICS MARKETINGCan do just that
  • 10. 1. ANALYZE MARKETING TACTICS SO EFFECTIVE? What makes digital marketing
  • 11. 1. ANALYZE MARKETING TACTICS EACH MARKETING Can be tracked
  • 12. 1. ANALYZE MARKETING TACTICS SIGNIFICANT The effects can be
  • 13. 2 UTILIZEClosed Loop Marketing
  • 14. 2. Utilize Closed Loop Marketing YOU MUST CLOSE To realize the most meaningful metrics your MARKETING LOOP
  • 15. 2. Utilize Closed Loop Marketing THE EASIEST WAY: Make your website THE CENTRAL HUB MARKETING EFFORTS for all
  • 16. to an effective closed loop marketing system ISTHE KEY 2. Utilize Closed Loop Marketing
  • 17. 2. Utilize Closed Loop Marketing on your website to cross-reference against desired results YOUR VISITOR’S BEHAVIOR EXAMINE
  • 18. THE SALES CYCLE 2. Utilize Closed Loop Marketing and make adjustments as needed
  • 19. 3 CHOOSEAn Internal or External Team
  • 20. 3. Choose an Internal or External Team ASK YOURSELF:Can your needs be met internally or IS OUTSIDE HELP NECESSARY?
  • 21. of maintaining an internal team THE COST OF AN EXTERNAL TEAM IS A FRACTION 3. Choose an Internal or External Team
  • 22. 3. Choose an Internal or External Team NOT ALL AGENCIES Assess your options carefully ARE CREATED EQUAL
  • 23. FREE The know-how to help quickly achieve and improve profitability Download this White Paper http://go.oneupweb.com/private-equity-holdings Download this White Paper http://go.oneupweb.com/5-simple-truths Get our papers
  • 24. twitter.com/oneupweb 1.877.568.7477 info@OneUpWeb.com ONEUPWEB.COM facebook.com/oneupweb LET’S CONNECT! linkedin.com/company/oneupweb