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Higher Education Website Design: Branding & User Experience | Oneupweb

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Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional …

Each website you or your agency designs should improve navigation, search-friendliness, conversion path, etc. Beyond that, the higher education website, in particular, must meet certain additional requirements, given its audience and function. Oneupweb offers some suggestions for meeting the needs of both your institution and the students, parents, and other stakeholders who are interested in it.

Branding is essential. Know who you are, and use your logo, design assets (such as photography), and content messaging to convey that identity on every page. In addition, design your higher education website to showcase your unique value propositions.

User experience is crucial, too. Conduct regular audits to identify site problems, and optimize your pages knowing that the majority of readers will not read every bit of text. Make completing an application (a conversion) as simple and painless as possible. Follow these steps, and marketing your school will become a smoother and more effective process. Discover our design capabilities at http://www.oneupweb.com/capabilities/web-design-development/.

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  • 1. 7 TIPSYOUR HIGHER FOR MAKING EDUCATION WEBSITE SHINE ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM
  • 2. Your website is your most important digital asset
  • 3. For many POTENTIAL STUDENTS your website is their first interaction with your school
  • 4. FOR CURRENT STUDENTS, ALUMNI, PROFESSORS, ADMINISTRATORS, COMMUNITY LEADERS & ALL OTHERS
  • 5. It’s an important resource for news, events and information related to your institution
  • 6. It’s imperative to provide your stakeholders with a POSITIVE EXPERIENCE on your website
  • 7. HERE ARE 7 TIPS TO KEEP YOUR WEBSITE ON THE RIGHT TRACK
  • 8. 01 Clearly IDENTIFY who you are
  • 9. Every page should consistently include identifying factors such as your logo and school colors.
  • 10. 02 Use SUPPORTING IMAGES that reflect your values and culture
  • 11. Use photography that reflects the experiences and aspirations of your stakeholders. Shy away from stock images, and let your school shine.
  • 12. 03 Call out your STRENGTHS
  • 13. What makes your college or university great? Different from the competition? Make sure these differentiating factors are called out and easy to find.
  • 14. 04 Clearly show prospective students HOW TO APPLY
  • 15. Don’t hide your admissions away in an isolated corner of your website. Make sure that your admissions forms are easy to find and use.
  • 16. 05 Regularly conduct USER EXPERIENCE audits
  • 17. Five users can point out 80% of your website’s usability problems. By conducting two audits a year with 5 or more users, you will be able to identify most issues before they become major problems.
  • 18. 06 USABILITY is more important than sounding “cool”
  • 19. Potential students are highly cognizant of what going to your school means for them. Their future depends on it. Be real and honest with potential students— they want to know you are worth their while.
  • 20. 07 OPTIMIZE your pages for non-readers
  • 21. Fewer than 20% of people read content on a page word for word. When important information is buried in long blocks of text, it gets lost. Keep important information high-level and easy to find.
  • 22. …let’s get connected ONEUPWEB.COM 1.877.568.7477 twitter.com/oneupweb Info@OneUpWeb.com linkedin.com/company/oneupweb facebook.com/oneupweb

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