Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience?
Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to.
Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.