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It's My ADHD: Content Optimization for Today's Readers | Oneupweb

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Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've …

Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience?

Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to.

Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.

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Transcript

  • 1. 5 WAYS TO OPTIMIZE YOUR CONTENT FOR NON-READERS
  • 2. THINK ABOUT THIS
  • 3. 84% of people will not read all of your content
  • 4. Only 1 in 15 people will find key information if it is burred in long blocks of text
  • 5. This means A LOT of vital information could be missed
  • 6. WHAT DO YOU DO
  • 7. Design your content for SCANABILITY
  • 8. HERE’S HOW
  • 9. 01 Highlight KEY TERMS
  • 10. 02 Enlist BULLET POINTS
  • 11. 03 Include CALLOUTS
  • 12. 04 Use Meaningful SUBHEADINGS
  • 13. 05 Only present ONE IDEA per paragraph
  • 14. BONUS Stay CONCISE
  • 15. WHY IT WORKS
  • 16. Our eyes are drawn to THINGS THAT ARE DIFFERENT than their surroundings
  • 17. WHICH MEANS
  • 18. THINGS THAT ARE DIFFERENT
  • 19. GET SEEN
  • 20. GET SEEN and read
  • 21. LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM