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5 WAYS

TO OPTIMIZE YOUR CONTENT
FOR NON-READERS
THINK
ABOUT
THIS
84% of people
will not read
all of
your content
Only 1 in 15 people will find key information
if it is burred in long blocks of text
This means

A LOT
of vital information
could be missed
WHAT
DO
YOU
DO
Design your content for

SCANABILITY
HERE’S
HOW
01
Highlight

KEY TERMS
02
Enlist

BULLET POINTS
03
Include

CALLOUTS
04
Use Meaningful

SUBHEADINGS
05
Only present

ONE IDEA
per paragraph
BONUS

Stay

CONCISE
WHY IT
WORKS
Our eyes are drawn to

THINGS THAT
ARE DIFFERENT
than their surroundings
WHICH MEANS
THINGS THAT
ARE DIFFERENT
GET SEEN
GET SEEN
and read
LET ONEUPWEB HELP
ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM
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It's My ADHD: Content Optimization for Today's Readers | Oneupweb

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Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience?

Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to.

Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.

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Transcript of "It's My ADHD: Content Optimization for Today's Readers | Oneupweb"

  1. 1. 5 WAYS TO OPTIMIZE YOUR CONTENT FOR NON-READERS
  2. 2. THINK ABOUT THIS
  3. 3. 84% of people will not read all of your content
  4. 4. Only 1 in 15 people will find key information if it is burred in long blocks of text
  5. 5. This means A LOT of vital information could be missed
  6. 6. WHAT DO YOU DO
  7. 7. Design your content for SCANABILITY
  8. 8. HERE’S HOW
  9. 9. 01 Highlight KEY TERMS
  10. 10. 02 Enlist BULLET POINTS
  11. 11. 03 Include CALLOUTS
  12. 12. 04 Use Meaningful SUBHEADINGS
  13. 13. 05 Only present ONE IDEA per paragraph
  14. 14. BONUS Stay CONCISE
  15. 15. WHY IT WORKS
  16. 16. Our eyes are drawn to THINGS THAT ARE DIFFERENT than their surroundings
  17. 17. WHICH MEANS
  18. 18. THINGS THAT ARE DIFFERENT
  19. 19. GET SEEN
  20. 20. GET SEEN and read
  21. 21. LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM
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