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5 Ways to Improve Your B2B's LinkedIn Page
 

5 Ways to Improve Your B2B's LinkedIn Page

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B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.

B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.

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    5 Ways to Improve Your B2B's LinkedIn Page 5 Ways to Improve Your B2B's LinkedIn Page Presentation Transcript

    • 5 WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE
    • LINKEDIN’S INFLUENCE •47% of B2B’s use LinkedIn •77% of users use LinkedIn to research a business or individual •3,000,000+ professional groups are on LinkedIn •2,000,00+ businesses
    • IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?
    • 5 SIMPLE WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE 1.Leverage the Power of Word of Mouth—Tap Your Network for Recommendations 2.Be Human 3.Sponsor Your Best Content 4.Optimize 5.Follow Fundamental Best Practices
    • TAP YOUR NETWORK FOR RECOMMENDATIONS •Word of Mouth Is Effective •Adobe Leverages This With Recommendations from Influential Sources
    • BE HUMAN •Cisco’s LinkedIn business units post often •Cisco’s content is relevant, timely, and useful for their audience
    • SPONSOR YOUR BEST CONTENT •Significantly increase the number of impressions •Significantly increase the number of clicks •Significantly Increase the number of interactions, follows and engagement
    • OPTIMIZE YOUR PROFILE •Company Description: Think In Keywords •Populate Your Profile with Rich Media (videos, images, links) •Grow Your Network •Join and Engage in Groups
    • FOLLOW FUNDAMENTAL BEST PRACTICES •Use a great Hero Image •Use Accurate Tabs (“Services” for your services; “Products” for products) •Complete All Fields • HP Created Its LinkedIn Page in 2010 • In 2013, HP’s followers exceeded 1,000,000
    • IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE? IF NOT…
    • LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM