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5 Ways to Improve Your B2B's LinkedIn Page

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B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.

B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.

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  • 1. 5 WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE
  • 2. LINKEDIN’S INFLUENCE •47% of B2B’s use LinkedIn •77% of users use LinkedIn to research a business or individual •3,000,000+ professional groups are on LinkedIn •2,000,00+ businesses
  • 3. IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?
  • 4. 5 SIMPLE WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE 1.Leverage the Power of Word of Mouth—Tap Your Network for Recommendations 2.Be Human 3.Sponsor Your Best Content 4.Optimize 5.Follow Fundamental Best Practices
  • 5. TAP YOUR NETWORK FOR RECOMMENDATIONS •Word of Mouth Is Effective •Adobe Leverages This With Recommendations from Influential Sources
  • 6. BE HUMAN •Cisco’s LinkedIn business units post often •Cisco’s content is relevant, timely, and useful for their audience
  • 7. SPONSOR YOUR BEST CONTENT •Significantly increase the number of impressions •Significantly increase the number of clicks •Significantly Increase the number of interactions, follows and engagement
  • 8. OPTIMIZE YOUR PROFILE •Company Description: Think In Keywords •Populate Your Profile with Rich Media (videos, images, links) •Grow Your Network •Join and Engage in Groups
  • 9. FOLLOW FUNDAMENTAL BEST PRACTICES •Use a great Hero Image •Use Accurate Tabs (“Services” for your services; “Products” for products) •Complete All Fields • HP Created Its LinkedIn Page in 2010 • In 2013, HP’s followers exceeded 1,000,000
  • 10. IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE? IF NOT…
  • 11. LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM