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OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010
 

OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010

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This webinar will help brands understand the strategic and operational aspects of Universal Messaging: ...

This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies

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  • Over 350 projects successfully completed in over 30 countries
  • The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.[1][2] It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange.
  • The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.[1][2] It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange.
  • The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information on the web is defined, making it possible for machines to process it.[1][2] It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange.
  • - Traditionally ESP’s work on the principal that the email address is a consumer- Move to a UID to represent the consumer allowing multiple touchpoints inc multiple email addresses.
  • Lead in to next slide with.... So what is a multi channel preference center
  • Lead into next slide with what else does it do for you....
  • Digtal life reflects where a user is and how apt it is to act on the content received from your brand as described above.Next into Publishing
  • Leads into universal message publishing...
  • Lead into what does universal messaging mean to email...

OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010 OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010 Presentation Transcript