OTOinsights "Player Engagement and In-Game Advertising"
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Over the last two years, One to One Interactive’s OTOinsights division has been studying the effects of in-game advertising. ...
Over the last two years, One to One Interactive’s OTOinsights division has been studying the effects of in-game advertising.
In collaboration with researchers at the Indiana University School of Informatics and Microsoft’s Massive, OTOinsights utilized it’s Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
This presentation was presented by Jeremi Karnell and Dan Berlin at the Advertising Research Foundation's (ARF) Measurement 4.0 Conference on June 24th 2009 in New York City.
Download White Paper here: http://tr.im/otoinsights_ingame2
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