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New Directions in Communication
 

New Directions in Communication

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This webinar deck addresses these questions: ...

This webinar deck addresses these questions:

What is Web 3.0, when will it arrive, and most importantly...what will it mean.

What emerging digital marketing channels are most likely to become a part of your 2011 planning.

Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences.

Why creative is becoming plural and what does that mean for your digital marketing approach.

Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing.

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    New Directions in Communication New Directions in Communication Presentation Transcript

    • Note: Audio begins at 11am EST. If you’re experiencing audio problems please dial 866-229-3239 Questions are encouraged via the WebEx question interface.
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • David LaPlante Senior Vice President Sales & Marketing Twitter: #otoinc @davidlaplante Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Established in 1997, One to One Interactive is the first global enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. The company employs over 150 professionals in 7 offices located in North America, Latin America, Europe, and Asia. !"#$%&$'(#$)*$+,%-#.'$/"0#1#"0#"'$2343'56$7389.:$ ;6%<566=$ !"#$%&$'(#$75.'#.'$;8%>3"4$?83@5'#$A%915"3#.$ !"#$%&'&()"*+$,--.$ Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Agenda Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • 3500BC Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • World Population 8000 7000 6000 5000 4000 3000 2000 1000 0 3500 3200 2900 2600 2300 2000 1700 1400 1100 800 500 200 100 400 700 1000 1300 1600 1900 Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • 3500BC to 1969AD •  3500 BC – Phoenicians developed alphabet •  1902 – Guglielmo Marconi transmits radio •  1775 BC – Greeks read left to right •  1906 – Lee Deforest invents electronic amplifying •  900 BC – The very first postal service – in China. •  1910 – Thomas Edison demonstrates the first •  776 BC – Homing pigeons @ Olympics. talking motion picture. •  530 BC The Greeks start the very first library. •  1914 – First cross continental telephone call made. •  14 – Romans establishing their postal services. •  1916 – First radios with tuners - different stations. •  100 – First bound books •  1927 – NBC starts two radio networks. CBS •  105 – Tsai Lun of China invents paper as we know it founded. •  1455 – Johannes Gutenberg invents printing press. •  1930 – First US television broadcasts in the US •  1650 - First daily newspaper - Leipzig. •  1938 – Television broadcasts taped and edited. •  1814 - First photographic image. •  1939 – Scheduled television broadcasts begin. •  1821 - Charles Wheatstone the first microphone. •  1944 – Harvard's Mark I Information Science begins •  1835 - Samuel Morse invents Morse code. •  1948 – Transistor invented - enabling the •  1861- United States starts the Pony Express. miniaturization of electronic devices. •  1876 - Thomas Edison patents the mimeograph. •  1949 – Network television starts in U.S. •  Alexander Graham Bell patents the electric •  1951 – Computers are first sold commercially. telephone. •  1958 – Chester Carlson invents Xerox machine. •  1877 - Thomas Edison patents the phonograph. Integrated Circuit invented. •  1898 - First telephone answering machines. •  1963 Zip codes invented in the United States. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • 1969AD – 2009AD •  1969 – ARPANET the first Internet started. •  1995 – Windows 95 released. Netscape IPO. •  1971 – The microprocessor invented. eBay founded. •  1972 – HBO invents pay-TV service. •  1997 – Google. Scripting News, first blog. •  1976 – Apple I home computer invented. •  1998 – Win98, AOL buys Netscape, XML •  1979 – First cellular phone network started. •  1999 – Craigslist, Blogger, Napster •  1980 – Sony Walkman invented. •  2000 – Invasion of the blog. Google AdWords •  1981 – First IBM PC and laptops sold. •  2001 – PC turns 20, Wikipedia, iPod 1.0 •  1983 – Time Magazines names the computer •  2002 – Second Life, Friendster as "Man of the Year.” First cellular phone •  2003 – Google acquires Blogger. Del.icio.us network started in the United States. •  2004 – Google IPOs. Facebook, Flickr •  1984 – Apple Macintosh released. IBM PC AT founded. released. •  2005 – Podcasts. YouTube founded. •  1985 – Cellular telephones in cars become •  2006 – iPod video. Twitter founded. wide-spread. •  2007 – Gmail for everyone. Apple releases •  1989 – Roadhouse starring Patrick Swayze iPhone. Google acquires YouTube. and Sam Elliot released. •  2008 – Facebook hits 100 million. •  1994 – American government releases control of internet. The Web is born. •  2009 – US Congress live on YouTube. •  2009 – Twitter 50 million tweets per day Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Present Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Web 2.0 | Social Web Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Social Credibility Trust Authenticity Transparency • Confidence • As advertised • Let the sun shine • Consistency • Real & sincere • Easy to learn • Integrity • Real people • Easy to discover • Authority • Informal • No secrets Affirmation Listening Responsiveness •  Playback •  Empathy •  Follow-up •  Reinforcement •  Welcome mat •  Invitational •  Search Results •  Humility marketing •  Sentiment •  Absorb feedback •  Solidifying solutions •  Dignifying feedback Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • The Splinternet Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Maslow’s Hierarchy of Needs Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • The Future We think, we become. Buddha What if the act of writing it down, in fact, brought it about? Jack Womack (on Neuromancer) Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Web (r)evolution Web 1.0 Web 2.0 Web 3.0 • Translate • Transform • Transcend • Information • Social • Semantic • Connecting • Connecting • Connecting people to people to people to information people knowledge • Decentralize • Democratize • Ubiquitize Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Web 3.0, is starting now. It is about representing meanings, connecting knowledge, and putting these to work in ways that make our experience of internet more embedded, relevant, useful, and enjoyable in our lives. - Mills Davis | Project 10x Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Semantic User Experience concerns how I experience things demands on my attention my personal values Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Semantic Social Computing concerns our lived culture intersubjective shared values how we collaborate and communicate Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Semantic Applications & Things concerns objective things such as product structure & behavior viewed empirically Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Semantic Infrastructure concerns interobjective network-centric systems and ecosystems Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Mapmaking Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Mapping personas Prospect A Prospect B •  Wobbly green self- •  Wobbly green self- development development •  Teal cognition •  Teal cognition •  Orients inter-subjective •  Orients inter-subjective •  ENTJ / Kolbe A •  ENTJ / Kolbe A •  Sentiment 4.7 •  Sentiment 4.7 •  Causal line 435 •  Causal line 435 •  Social In uence 134 •  Social In uence 134 Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Social In uence Realtime Search Semantic Search Transmedia Storytelling Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Neuromarketing •  Visual Perception •  Memory •  Emotions •  Social Relations •  Attention/Time Spent •  Behavior •  Participation •  Phisiological Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Engagement Index Quantifying Emotion: Optimize every interaction with customers in a way that establishes positive emotional responses. Physiological Neurological Engagement Index (QPI) Index (QNI) Index (QEI) ;56@5"3B$CD3"$ Engagement Physiological E#.1%".#$ Heart Rate Boredom Neurological Breathing Facial Emotional Rate Recognition Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Neuromarketing platform Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Visualization Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Space-Time-Travel Webinar: New Directions in Communications | June 24, 2020 | David LaPlante Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Agents Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Augmented Reality Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Where do we go from here? Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Brand networks Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Brand ecosystems Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Brand ecosystems •  Become a connector •  Be open to connecting •  Content is not free •  Content is meant to be freed •  Decentralize •  Democratize •  Improvise Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • DON’T BE AFRAID Be assimilated. Wean your organization from the technophobes and encourage innovation. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • BECOME PRODUCERS Content will remain king for the foreseeable future. Breed an organization of producers, not consumers. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • BE SOCIAL Brands must be networked and linked. Antisocial brands will become irrelevant. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • DON’T GO ALONE “Do it yourself” means “doesn’t get done”. Slow. Focus on your core. Find “fast” partners. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • BE UNIQUE & STAND OUT Differentiation means different. Stand apart and get noticed. Uncomfortable at rst, successful at end. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • WHERE ARE YOU GOING? Figure out your future destination. Make it tangible. Your journey is your purpose. Know why you’re going. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • LEAD OR FOLLOW FAST Case studies are for followers. “If you ain’t rst, you’re last.” Things will only move faster. Improvise. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • IT’S A SMALL WORLD And it’s getting smaller. Faster. All the time. Develop your organiztion’s connected worldview now. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • KEEP SURFING Enjoy riding the wave. Or get pummeled.
    • Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have had to go through in trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing. Clay Shirky Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
    • Thank you! Contact information: David LaPlante dlaplante@onetooneinteractive.com +1 (775) 332-3000 x3225 Twitter: @davidlaplante LinkedIn: /davidlaplante