Your SlideShare is downloading. ×
0
Note:
Audio begins at 11am EST.
If you’re experiencing audio problems
please dial 866-229-3239

Questions are encouraged v...
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
David LaPlante
                                                                               Senior Vice President
      ...
Established in 1997, One to One Interactive is the first
    global enterprise to assemble a complete solution for
    bra...
Agenda




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
3500BC




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
World Population
        8000
        7000
        6000
        5000
        4000
        3000
        2000
        1000
 ...
3500BC to 1969AD
   •    3500 BC – Phoenicians developed alphabet                       •     1902 – Guglielmo Marconi tra...
1969AD – 2009AD
      •     1969 – ARPANET the first Internet started.              •        1995 – Windows 95 released. N...
Present




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Web 2.0 | Social Web




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Social Credibility
                   Trust                              Authenticity            Transparency
       • Con...
The Splinternet




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Maslow’s Hierarchy
      of Needs




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
The Future
      We think, we become.

      Buddha


      What if the act of writing
      it down, in fact, brought
   ...
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Web (r)evolution

           Web 1.0                                     Web 2.0                Web 3.0
       • Translate...
Web 3.0, is starting now. It is
            about representing meanings,
            connecting knowledge, and
           ...
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Semantic User
      Experience
      concerns how I
      experience
      things

      demands on my
      attention

  ...
Semantic
      Social
      Computing
      concerns our
      lived culture

      intersubjective
      shared values

 ...
Semantic
      Applications &
      Things
      concerns
      objective things
      such as product
      structure
   ...
Semantic
      Infrastructure

      concerns
      interobjective
      network-centric
      systems and
      ecosystem...
Mapmaking




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Mapping personas
      Prospect A                                                       Prospect B
      •  Wobbly green s...
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Social In uence

      Realtime Search

      Semantic Search

      Transmedia Storytelling
Webinar: New Directions in Co...
Neuromarketing
                                                                       •  Visual Perception
               ...
Engagement Index
      Quantifying Emotion: Optimize every interaction with customers in
      a way that establishes posi...
Neuromarketing platform




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Visualization




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Space-Time-Travel




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
 Webinar: New Directions ...
Agents




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Augmented Reality




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Where do we go
      from here?




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Brand networks




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Brand ecosystems




Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Brand ecosystems
      •     Become a connector
      •     Be open to connecting
      •     Content is not free
      • ...
DON’T BE AFRAID
           Be assimilated. Wean your organization from the
           technophobes and encourage innovatio...
BECOME PRODUCERS
           Content will remain king for the foreseeable future.
           Breed an organization of produ...
BE SOCIAL
           Brands must be networked and linked.
           Antisocial brands will become irrelevant.




Webinar...
DON’T GO ALONE
           “Do it yourself” means “doesn’t get done”. Slow.
           Focus on your core. Find “fast” part...
BE UNIQUE & STAND OUT
           Differentiation means different. Stand apart and get
           noticed. Uncomfortable at...
WHERE ARE YOU GOING?
           Figure out your future destination. Make it tangible.
           Your journey is your purp...
LEAD OR FOLLOW FAST
           Case studies are for followers. “If you ain’t rst, you’re
           last.” Things will onl...
IT’S A SMALL WORLD
           And it’s getting smaller. Faster. All the time.
           Develop your organiztion’s connec...
KEEP SURFING
Enjoy riding the wave.
Or get pummeled.
Here's something four-year-olds know: Media
             that's targeted at you but doesn't include you
             may n...
Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
Thank you!
Contact information:




David LaPlante
dlaplante@onetooneinteractive.com
+1 (775) 332-3000 x3225
Twitter: @dav...
New Directions in Communication
New Directions in Communication
New Directions in Communication
Upcoming SlideShare
Loading in...5
×

New Directions in Communication

1,033

Published on

This webinar deck addresses these questions:

What is Web 3.0, when will it arrive, and most importantly...what will it mean.

What emerging digital marketing channels are most likely to become a part of your 2011 planning.

Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences.

Why creative is becoming plural and what does that mean for your digital marketing approach.

Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,033
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
50
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "New Directions in Communication"

  1. 1. Note: Audio begins at 11am EST. If you’re experiencing audio problems please dial 866-229-3239 Questions are encouraged via the WebEx question interface.
  2. 2. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  3. 3. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  4. 4. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  5. 5. David LaPlante Senior Vice President Sales & Marketing Twitter: #otoinc @davidlaplante Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  6. 6. Established in 1997, One to One Interactive is the first global enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. The company employs over 150 professionals in 7 offices located in North America, Latin America, Europe, and Asia. !"#$%&$'(#$)*$+,%-#.'$/"0#1#"0#"'$2343'56$7389.:$ ;6%<566=$ !"#$%&$'(#$75.'#.'$;8%>3"4$?83@5'#$A%915"3#.$ !"#$%&'&()"*+$,--.$ Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  7. 7. Agenda Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  8. 8. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  9. 9. 3500BC Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  10. 10. World Population 8000 7000 6000 5000 4000 3000 2000 1000 0 3500 3200 2900 2600 2300 2000 1700 1400 1100 800 500 200 100 400 700 1000 1300 1600 1900 Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  11. 11. 3500BC to 1969AD •  3500 BC – Phoenicians developed alphabet •  1902 – Guglielmo Marconi transmits radio •  1775 BC – Greeks read left to right •  1906 – Lee Deforest invents electronic amplifying •  900 BC – The very first postal service – in China. •  1910 – Thomas Edison demonstrates the first •  776 BC – Homing pigeons @ Olympics. talking motion picture. •  530 BC The Greeks start the very first library. •  1914 – First cross continental telephone call made. •  14 – Romans establishing their postal services. •  1916 – First radios with tuners - different stations. •  100 – First bound books •  1927 – NBC starts two radio networks. CBS •  105 – Tsai Lun of China invents paper as we know it founded. •  1455 – Johannes Gutenberg invents printing press. •  1930 – First US television broadcasts in the US •  1650 - First daily newspaper - Leipzig. •  1938 – Television broadcasts taped and edited. •  1814 - First photographic image. •  1939 – Scheduled television broadcasts begin. •  1821 - Charles Wheatstone the first microphone. •  1944 – Harvard's Mark I Information Science begins •  1835 - Samuel Morse invents Morse code. •  1948 – Transistor invented - enabling the •  1861- United States starts the Pony Express. miniaturization of electronic devices. •  1876 - Thomas Edison patents the mimeograph. •  1949 – Network television starts in U.S. •  Alexander Graham Bell patents the electric •  1951 – Computers are first sold commercially. telephone. •  1958 – Chester Carlson invents Xerox machine. •  1877 - Thomas Edison patents the phonograph. Integrated Circuit invented. •  1898 - First telephone answering machines. •  1963 Zip codes invented in the United States. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  12. 12. 1969AD – 2009AD •  1969 – ARPANET the first Internet started. •  1995 – Windows 95 released. Netscape IPO. •  1971 – The microprocessor invented. eBay founded. •  1972 – HBO invents pay-TV service. •  1997 – Google. Scripting News, first blog. •  1976 – Apple I home computer invented. •  1998 – Win98, AOL buys Netscape, XML •  1979 – First cellular phone network started. •  1999 – Craigslist, Blogger, Napster •  1980 – Sony Walkman invented. •  2000 – Invasion of the blog. Google AdWords •  1981 – First IBM PC and laptops sold. •  2001 – PC turns 20, Wikipedia, iPod 1.0 •  1983 – Time Magazines names the computer •  2002 – Second Life, Friendster as "Man of the Year.” First cellular phone •  2003 – Google acquires Blogger. Del.icio.us network started in the United States. •  2004 – Google IPOs. Facebook, Flickr •  1984 – Apple Macintosh released. IBM PC AT founded. released. •  2005 – Podcasts. YouTube founded. •  1985 – Cellular telephones in cars become •  2006 – iPod video. Twitter founded. wide-spread. •  2007 – Gmail for everyone. Apple releases •  1989 – Roadhouse starring Patrick Swayze iPhone. Google acquires YouTube. and Sam Elliot released. •  2008 – Facebook hits 100 million. •  1994 – American government releases control of internet. The Web is born. •  2009 – US Congress live on YouTube. •  2009 – Twitter 50 million tweets per day Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  13. 13. Present Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  14. 14. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  15. 15. Web 2.0 | Social Web Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  16. 16. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  17. 17. Social Credibility Trust Authenticity Transparency • Confidence • As advertised • Let the sun shine • Consistency • Real & sincere • Easy to learn • Integrity • Real people • Easy to discover • Authority • Informal • No secrets Affirmation Listening Responsiveness •  Playback •  Empathy •  Follow-up •  Reinforcement •  Welcome mat •  Invitational •  Search Results •  Humility marketing •  Sentiment •  Absorb feedback •  Solidifying solutions •  Dignifying feedback Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  18. 18. The Splinternet Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  19. 19. Maslow’s Hierarchy of Needs Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  20. 20. The Future We think, we become. Buddha What if the act of writing it down, in fact, brought it about? Jack Womack (on Neuromancer) Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  21. 21. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  22. 22. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  23. 23. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  24. 24. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  25. 25. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  26. 26. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  27. 27. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  28. 28. Web (r)evolution Web 1.0 Web 2.0 Web 3.0 • Translate • Transform • Transcend • Information • Social • Semantic • Connecting • Connecting • Connecting people to people to people to information people knowledge • Decentralize • Democratize • Ubiquitize Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  29. 29. Web 3.0, is starting now. It is about representing meanings, connecting knowledge, and putting these to work in ways that make our experience of internet more embedded, relevant, useful, and enjoyable in our lives. - Mills Davis | Project 10x Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  30. 30. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  31. 31. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  32. 32. Semantic User Experience concerns how I experience things demands on my attention my personal values Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  33. 33. Semantic Social Computing concerns our lived culture intersubjective shared values how we collaborate and communicate Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  34. 34. Semantic Applications & Things concerns objective things such as product structure & behavior viewed empirically Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  35. 35. Semantic Infrastructure concerns interobjective network-centric systems and ecosystems Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  36. 36. Mapmaking Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  37. 37. Mapping personas Prospect A Prospect B •  Wobbly green self- •  Wobbly green self- development development •  Teal cognition •  Teal cognition •  Orients inter-subjective •  Orients inter-subjective •  ENTJ / Kolbe A •  ENTJ / Kolbe A •  Sentiment 4.7 •  Sentiment 4.7 •  Causal line 435 •  Causal line 435 •  Social In uence 134 •  Social In uence 134 Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  38. 38. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  39. 39. Social In uence Realtime Search Semantic Search Transmedia Storytelling Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  40. 40. Neuromarketing •  Visual Perception •  Memory •  Emotions •  Social Relations •  Attention/Time Spent •  Behavior •  Participation •  Phisiological Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  41. 41. Engagement Index Quantifying Emotion: Optimize every interaction with customers in a way that establishes positive emotional responses. Physiological Neurological Engagement Index (QPI) Index (QNI) Index (QEI) ;56@5"3B$CD3"$ Engagement Physiological E#.1%".#$ Heart Rate Boredom Neurological Breathing Facial Emotional Rate Recognition Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  42. 42. Neuromarketing platform Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  43. 43. Visualization Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  44. 44. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  45. 45. Space-Time-Travel Webinar: New Directions in Communications | June 24, 2020 | David LaPlante Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  46. 46. Agents Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  47. 47. Augmented Reality Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  48. 48. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  49. 49. Where do we go from here? Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  50. 50. Brand networks Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  51. 51. Brand ecosystems Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  52. 52. Brand ecosystems •  Become a connector •  Be open to connecting •  Content is not free •  Content is meant to be freed •  Decentralize •  Democratize •  Improvise Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  53. 53. DON’T BE AFRAID Be assimilated. Wean your organization from the technophobes and encourage innovation. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  54. 54. BECOME PRODUCERS Content will remain king for the foreseeable future. Breed an organization of producers, not consumers. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  55. 55. BE SOCIAL Brands must be networked and linked. Antisocial brands will become irrelevant. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  56. 56. DON’T GO ALONE “Do it yourself” means “doesn’t get done”. Slow. Focus on your core. Find “fast” partners. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  57. 57. BE UNIQUE & STAND OUT Differentiation means different. Stand apart and get noticed. Uncomfortable at rst, successful at end. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  58. 58. WHERE ARE YOU GOING? Figure out your future destination. Make it tangible. Your journey is your purpose. Know why you’re going. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  59. 59. LEAD OR FOLLOW FAST Case studies are for followers. “If you ain’t rst, you’re last.” Things will only move faster. Improvise. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  60. 60. IT’S A SMALL WORLD And it’s getting smaller. Faster. All the time. Develop your organiztion’s connected worldview now. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  61. 61. KEEP SURFING Enjoy riding the wave. Or get pummeled.
  62. 62. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have had to go through in trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing. Clay Shirky Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  63. 63. Webinar: New Directions in Communications | June 24, 2020 | David LaPlante
  64. 64. Thank you! Contact information: David LaPlante dlaplante@onetooneinteractive.com +1 (775) 332-3000 x3225 Twitter: @davidlaplante LinkedIn: /davidlaplante
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×