Over 30 companies joined us at The Design Council in London on 13th December for our Seminar: ‘Best Practices for e-newsletters from Sign-Up to Delivery’.
Dr Philip Rhodes, Director of One to One Insight, one of the UK’s leading human experience research consultancies, opened the seminar with a review of the top 20 retailers’ e-newsletters. Our independent research surprisingly revealed that some of the most well known UK retailers such as play.com and Argos make it very difficult for customers to sign up for their e-newsletters. In both these cases users are forced to open a customer account merely to receive the e-newsletter, which includes entering payment information, home address, telephone number etc. Perhaps, even more surprising, almost half of the e-newsletters had no social media links. Meanwhile, John Lewis, one of the UK’s most renowned department stores, dropped points in failing to allow users to personalize the e-newsletter. If you sign up for the John Lewis e-newsletter be prepared to receive information on everything from hats to lawnmowers.