OTOinsight's MITX presentation titled "Neuromarketing and the User Experience". This is for today's MITX Event (10/29/09) titled "User Experience Techniques: Inspiring Users to Identify What They Didn't Know They Needed".
Eye Tracking - Fixations<br />CTA was looked at quicker…<br />…and longer<br />13<br />
Secondary Research<br />White Papers Published:<br />Social Media for Marketing: An Analysis of Digg.com Engagement and User Behavior <br />Implications of User Engagement with Search Result Pages<br />Emotion, Engagement and Internet Video<br />Player Engagement and In-Game Advertising<br />Serious Games for Marketing<br />Upcoming:<br />User Generated Content<br />User Interactions with Yahoo! RAIS<br />http://www.onetooneinteractive.com/otoinsights/research-studies/<br />