Social Media Week 2012 Panel : Beyond Facebook and Twitter

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  • Social Media Week 2012 Panel : Beyond Facebook and Twitter

    1. 1. Beyond Facebook & Twitter:How Brands are Accessing Startups to Collaborate and Communicate Michoel Ogince, @Twabbi Director, Product & Platform Strategy Director, Big Fuel Social Labs 1
    2. 2. All-Stars Panel•Kathy Leake - CEO & Founder, Local Response•Roy Rodenstein - CEO & Co-Founder, SocMetrics•Sarah Rapp - Community Manager, Behance•Sean Barkulis - CEO & Co-Founder, UplanMe•Todd Olmstead - Community Manager, Mashable 2
    3. 3. Big Fuel• Pure-play social media agency • Big Fuel Social Labs• Hollywood meets Madison Avenue • Clients: Philips, Colgate-Palmolive, Childrens Place, GM, Microsoft 3
    4. 4. The Agenda1. Humanizing Social Technology 2. Facebook Analysis 3. Mass Influence 4. Industry Commentary 4
    5. 5. Humanizing Social Technology 5
    6. 6. Humanizing Social Technology• Real human interaction #fail • e.g. sharing, interest graph, stream pollution• Simulate the many layers of human social behavior #future • Privacy, group sharing, multiple photos, moments, events, niche networks• Innovating the space: Path, Tracks, Pinterest, FoodSpotting 6
    7. 7. Facebook Analysis 7
    8. 8. Facebook Fan Growth• Facebook growth has slowed• Among 50 largest brand pages fan growth declined in 2011 8
    9. 9. Facebook Engagement Rate (ER)• 0.5-0.99 = average ER Fans Average ER 0 - 10k 0.96% 10k - 20k 0.29% 20k - 50k 0.21% 50k - 100k 0.19% 100k - 200k 0.16% 200k - 500k 0.13% 500k - 1000k 0.11% 1000 - ~ 0.09% Social Bakers, 2011 9
    10. 10. Mass Influence 10
    11. 11. Mass Influence• Efficient means to drive earned media• Micro-targeting• Social channel targeting• Emerging influencer and community identification tools• Measurable ROI 11
    12. 12. IndustryCommentary 12
    13. 13. Industry Commentary“…if youre a marketer, Facebook was never about you, its notabout you, and it will never be about you.” (David Berkowitz, 2011)“In theory, Facebook is well-positioned to address something thatthe Internet has been notoriously bad at supporting: productdiscovery, according to Forrest. ‘But the key challenge is thatFacebook is about socializing rather than shopping.’” (GavinO’Malley, 2011)“Facebook and Twitter have now reached the point of being deemed“ordinary” media platforms... Actually, you can throw LinkedIn andYouTube into the ordinary consideration set too.” (Michael Wiley,2012) 13
    14. 14. Thank you! @Twabbiwww.mountainclimber.me Michoelo@bigfuel.com 14

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