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Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
Pivot Conference '13 - Snackable Take Home Lessons
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Pivot Conference '13 - Snackable Take Home Lessons

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Pivot Conference '13 - Snackable Take Home Lessons

Pivot Conference '13 - Snackable Take Home Lessons

Published in: Social Media, Business, Technology
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  • 1. Pivot Conference ’13 Snackable Take Home Lessons Authored by Michoel Ogince
  • 2. PIVOT CONFERENCE BACKGROUND •By The Tomorrow Project •Also run Social Starts - angel VC fund •Focus: the future of social business •Dominant brand aendance •300+ social biz execs aended Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 2
  • 3. LESSON #1 SHOWROOMING THE MOBILE-ASSISTED SHOPPER: AN OPPORTUNITY Showrooming has given rise to mobile-assisted shoppers What are consumers doing? •Ask a friend •Reviews •Dollar value comparisons Text Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 3
  • 4. LESSON #1 SHOWROOMING THE MOBILE-ASSISTED SHOPPER: AN OPPORTUNITY 70% of mobile-assisted shoppers go to the URL of the store A marketer’s dream for: •Social engagement •Effective loyalty programs •The omni-channel experience & more! Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 4
  • 5. LESSON #2 CONTENT STRATEGY THE CONTENT CONUNDRUM Sam Decker, CEO & Co-founder of Mass Relevance takes to the stage. On content, “Think about the content conundrum by looking at owned media as a profit center, as ad impressions, and consider curating content (not just creating).” Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 5
  • 6. LESSON #3 REAL-TIME MARKETING NOT A WALK IN THE PARK Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 6
  • 7. LESSON #4 THE STATE OF SOCIAL ENTERPRISE BIZ FINDINGS FROM ALTIMETER Companies are commiing more headcount to social media across all sizes of companies. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 FTEs supporting social media in the organization, compared to 20 in 2010. Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 7
  • 8. LESSON #5 SOCIAL CHANNEL ARCHITECTURE SIMPLIFY AND MITIGATE RISK Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 8
  • 9. LESSON #6 SOCIAL MEDIA BY DEPARTMENT FINDINGS FROM ALTIMETER Social media staff by department: touching (almost!) every unit of an organization. Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 9
  • 10. LESSON #7 LEAD WITH EXPERIMENTATION CALCULATED RISKS = SUCCESS Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 10
  • 11. LESSON #8 THE POWER OF EMPLOYEE ADVOCATES ANOTHER OPPORTUNITY FOR MARKETERS 41% of people believe a company’s employees rank higher in public trust than a firm’s PR department. Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 11
  • 12. LESSON #8 THE POWER OF EMPLOYEE ADVOCATES ANOTHER OPPORTUNITY FOR MARKETERS Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 12
  • 13. LESSON #9 CUSTOMER, ALWAYS FIRST THE CUSTOMER FIRST STRATEGY How do we love our fans more than they love us? We need to put the fans first and then map mobile and social marketing to the ‘customer first’ strategy. Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 13
  • 14. ACKNOWLEDGMENTS •Mike Edelhart, Founder Pivot Con, Venture Partner Social Starts •William Lohse, Founder Pivot Con, Venture Partner Social Starts •Sam Decker, Founder & CEO Mass Relevance •Brian Solis, Principal Analyst Altimeter Group •David Rogers, Faculty Director, Digital Marketing Strategy Columbia Business School Confidential: Do not distribute All images and content are for proof only BIG FUEL FROM CONTENT TO COMMERCETM 14
  • 15. Thank You! Michoel Ogince Director, Platform & Product Strategy michoelo@bigfuel.com @Twabbi

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