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2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
2012 Social Technology Forecast
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2012 Social Technology Forecast

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  • Transcript

    • 1. 2012 Social Technology Forecast Michoel Ogince, @Twabbi Director, Product & Platform Strategy Director, Big Fuel Social Labs 1
    • 2. Big Fuel• Pure-play social media agency • 10 teams• Hollywood meets Madison Avenue • Big Fuel Social Labs • Clients: Philips, Colgate-Palmolive, Childrens Place, GM, Microsoft 2
    • 3. Social Technology Forecast1.Humanizing Social Technology 2.Open Graph Objects 3.Social Commerce 4.Pinterest 3
    • 4. Humanizing Social Technology 4
    • 5. Humanizing Social Technology• Real human interaction #fail • e.g. sharing + interest graph• Simulate the many layers of human social behavior #future • Privacy, group sharing, multiple photos, moments, events• Innovating the space: Path, Tracks• What this means for CM’s 5
    • 6. Open Graph Objects 6
    • 7. Open Graph Objects • Facebook like attached to content or a product 01 02 03 04Open Graph 01 02 MicrosoftObject (OGO) Facebook PageDatabase’s 03 04 Database•  Created when a User •  Created when a User “Like’s” one or more “Like’s” the page Open Graph Objects•  Market directly to: 1.  Developers 2.  Everyone 3.  Businesses 4.  Students • What this means for CM’s 7
    • 8. Social Commerce 8
    • 9. Social Commerce• From e-commerce to s-commerce • Losing consumers to the social space• Vendor 8thBridge • In-stream Facebook commerce • Increase social ROI, NFO• Next: Twitter, Foursquare & NFC• What this means for CM’s 9
    • 10. Pinterest 10
    • 11. Pinterest• 4.5 million monthly users, growth > FB, beta, invite only• TV Brands - Today Show, Travel Channel, Food Network• Whole Foods, AMD, Nordstrom, GAP, Drake University• What this means for CM’s 11
    • 12. Thank you! @Twabbiwww.mountainclimber.me Michoelo@bigfuel.com 12

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