2012 Social Technology Forecast

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  • 2012 Social Technology Forecast

    1. 1. 2012 Social Technology Forecast Michoel Ogince, @Twabbi Director, Product & Platform Strategy Director, Big Fuel Social Labs 1
    2. 2. Big Fuel• Pure-play social media agency • 10 teams• Hollywood meets Madison Avenue • Big Fuel Social Labs • Clients: Philips, Colgate-Palmolive, Childrens Place, GM, Microsoft 2
    3. 3. Social Technology Forecast1.Humanizing Social Technology 2.Open Graph Objects 3.Social Commerce 4.Pinterest 3
    4. 4. Humanizing Social Technology 4
    5. 5. Humanizing Social Technology• Real human interaction #fail • e.g. sharing + interest graph• Simulate the many layers of human social behavior #future • Privacy, group sharing, multiple photos, moments, events• Innovating the space: Path, Tracks• What this means for CM’s 5
    6. 6. Open Graph Objects 6
    7. 7. Open Graph Objects • Facebook like attached to content or a product 01 02 03 04Open Graph 01 02 MicrosoftObject (OGO) Facebook PageDatabase’s 03 04 Database•  Created when a User •  Created when a User “Like’s” one or more “Like’s” the page Open Graph Objects•  Market directly to: 1.  Developers 2.  Everyone 3.  Businesses 4.  Students • What this means for CM’s 7
    8. 8. Social Commerce 8
    9. 9. Social Commerce• From e-commerce to s-commerce • Losing consumers to the social space• Vendor 8thBridge • In-stream Facebook commerce • Increase social ROI, NFO• Next: Twitter, Foursquare & NFC• What this means for CM’s 9
    10. 10. Pinterest 10
    11. 11. Pinterest• 4.5 million monthly users, growth > FB, beta, invite only• TV Brands - Today Show, Travel Channel, Food Network• Whole Foods, AMD, Nordstrom, GAP, Drake University• What this means for CM’s 11
    12. 12. Thank you! @Twabbiwww.mountainclimber.me Michoelo@bigfuel.com 12

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