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The facebook factor

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Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand. …

Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand.

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  • Your customers want and expect you to create a Facebook Page. Have you ever tried tofind a favorite company, brand, or nonprofit organization on Facebook, only to be disappointed?That’s happening less and less now. In a Cone research study, 93% of social media users believea company should have a presence in social media, while 85% believe a company should not onlybe present but also interact with its consumers via social media. 56% of users said they felt both astronger connection with and were better served by companies when they can interact with themin a social media environment.
  • Introduces you to new customers. Your Facebook Page shows up not just in the feedsof your Facebook Friends, but also may appear in the feeds of their friends on Facebook (forexample, when they make a comment on your page). Facebook also promotes your Page to thefriends of your Friends. Since the average user on Facebook has 130 Facebook friends, think ofhow that exposure can multiply for your company
  • Companies that are trying to understand how the social web can work for them are looking for specific formulas like we’ve been able to do with Email, Direct Mail, Advertising and even Search Marketing. The idea that a particular promotion worked for one company, therefore it should work for us too, doesn’t hold water.
  • Companies that are trying to understand how the social web can work for them are looking for specific formulas like we’ve been able to do with Email, Direct Mail, Advertising and even Search Marketing. The idea that a particular promotion worked for one company, therefore it should work for us too, doesn’t hold water.
  • Transcript

    • 1. The Facebook Factor
      Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand.
    • 2. Facebook is not a Fad anymore
    • 3. Graph by www.PingDom.com
    • 4. Graph by www.PingDom.com
    • 5. Graph by www.PingDom.com
    • 6. Graph by www.PingDom.com
    • 7. Today, there areover 500 Million active users on Facebook* . Would any of them like to know about you?*(on August 28th, 2010)
    • 8. Does your Business support Social Media?
      “70% of consumers want to interact with businesses using social media while less than one-third of companies have the strategies, policies, and processes in place to meet this demand.”
      http://www.informationweek.com/news/software/crm/showArticle.jhtml?articleID=225900143
    • 9. Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any business.”
      Brian Solis, Social Media Manifesto, August 21, 2007
    • 10. Big Brands effectively using Social Media
    • 11. The quickest way to get friends
      Add friends with every opportunity you can. Give yourself a target like 20 a day or so
      Write on your friends wall, comment on photos and videos to build genuine relationships
      Send interesting bulletins but not too often
      Always accept the suggested friends
    • 12. Use the Facebook buttons
      Are you a blogger? Do you use twitter? Send E-mails?
      Always use an add me link and Facebook buttons to let people add you and find you easily
      This can increase your friend count if used regularly
    • 13. Promote your page with a Like box
      Add a Like Box to your website or Blog that directs people to your Facebook Fan Page
    • 14. Joining Groups on Facebook
      Joining groups on Facebook is a really easy way to get found on Facebook.
    • 15. Start your own Groups
      Starting your own group on Facebook is a good way of inviting interaction and getting people to notice you
      You'll be surprised how many people share the same interests!
    • 16. Use a Landing Page
      Use a Welcome or Landing Page to promote special offers
    • 17. Building a community around your brand
      The “New Brand Model” is defined as rather than a monologue to the masses, it’s engagement among managers, employees and customers that seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word
    • 18. Today’s Brands are Communities
      Based on real value
      That are connected and share experiences
      That build deeper relationships
      And, promote branded self expression
    • 19. Creating authentic connections
      Make it easy for people to find and communicate with you
      Participate
      Engage
      Encourage them to
      spread the word
    • 20. Dialogue vs. Monologue
      Think of ways you can communicate that feels more like dialogue than monologue
    • 21. ENGAGE your Customers
      Victoria’s Secret can instantly communicate with over 6 million people
    • 22. Create Opportunitiesfor people toFEELOWNERSHIP OFYOUR BRAND
      Give them something to talk about.
    • 23. Measure Statistics
    • 24. Viral Effect of Facebook
      By adding more friends, you begin to be seen by their friends, and their friends, and so on…
    • 25. The Big Problem
      Businesses need to figure out what works best for the social channels, media and content that best resonates with their customers.
    • 26. It’s not about you, it’s about your customers.
      What are the people asking for? If your customers want to communicate with you through Facebook , Twitter or LinkedIn - who are you to stop them?
    • 27. We can help unscramble the pieces
      To make it work, it is important to have a strategy for social media campaigns.
    • 28. Social Media – It’s time to jump in!
      Contact
      One World Social Media
      Connecting Your World One Click At A Time
      www.oneworldsocialmedia.com