The facebook factor

The Facebook Factor
Capitalizing on the popularity of Facebook. Getting more friends, faster. Creating authentic connections. Building a community around your brand.

Facebook is not a Fad anymore

Graph by www.PingDom.com

Today, there areover 500 Million active users on Facebook* . Would any of them like to know about you?*(on August 28th, 2010)

Does your Business support Social Media?
“70% of consumers want to interact with businesses using social media while less than one-third of companies have the strategies, policies, and processes in place to meet this demand.”
http://www.informationweek.com/news/software/crm/showArticle.jhtml?articleID=225900143

Social Media “is only going to become more pervasive and as such, become a critical factor in the success or failure of any business.”
Brian Solis, Social Media Manifesto, August 21, 2007

Big Brands effectively using Social Media

The quickest way to get friends
Add friends with every opportunity you can. Give yourself a target like 20 a day or so
Write on your friends wall, comment on photos and videos to build genuine relationships
Send interesting bulletins but not too often
Always accept the suggested friends

Use the Facebook buttons
Are you a blogger? Do you use twitter? Send E-mails?
Always use an add me link and Facebook buttons to let people add you and find you easily
This can increase your friend count if used regularly

Promote your page with a Like box
Add a Like Box to your website or Blog that directs people to your Facebook Fan Page

Joining Groups on Facebook
Joining groups on Facebook is a really easy way to get found on Facebook.

Start your own Groups
Starting your own group on Facebook is a good way of inviting interaction and getting people to notice you
You'll be surprised how many people share the same interests!

Use a Landing Page
Use a Welcome or Landing Page to promote special offers

Building a community around your brand
The “New Brand Model” is defined as rather than a monologue to the masses, it’s engagement among managers, employees and customers that seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word

Today’s Brands are Communities
Based on real value
That are connected and share experiences
That build deeper relationships
And, promote branded self expression

Creating authentic connections
Make it easy for people to find and communicate with you
Participate
Engage
Encourage them to
spread the word

Dialogue vs. Monologue
Think of ways you can communicate that feels more like dialogue than monologue

ENGAGE your Customers
Victoria’s Secret can instantly communicate with over 6 million people

Create Opportunitiesfor people toFEELOWNERSHIP OFYOUR BRAND
Give them something to talk about.

Measure Statistics

Viral Effect of Facebook
By adding more friends, you begin to be seen by their friends, and their friends, and so on…

The Big Problem
Businesses need to figure out what works best for the social channels, media and content that best resonates with their customers.

It’s not about you, it’s about your customers.
What are the people asking for? If your customers want to communicate with you through Facebook , Twitter or LinkedIn - who are you to stop them?

We can help unscramble the pieces
To make it work, it is important to have a strategy for social media campaigns.

Social Media – It’s time to jump in!
Contact
One World Social Media
Connecting Your World One Click At A Time
www.oneworldsocialmedia.com

The facebook factor

by David Zielski on Aug 28, 2010

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