@Theashes phenomenon
Upcoming SlideShare
Loading in...5
×
 

@Theashes phenomenon

on

  • 1,458 views

A real-life example of the power of Twitter

A real-life example of the power of Twitter

Statistics

Views

Total Views
1,458
Slideshare-icon Views on SlideShare
1,452
Embed Views
6

Actions

Likes
0
Downloads
5
Comments
0

4 Embeds 6

http://twitter.com 2
http://www.linkedin.com 2
http://us-w1.rockmelt.com 1
http://paper.li 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    @Theashes phenomenon @Theashes phenomenon Document Transcript

    • A Twitter phenomenon@theashes
      It all started with a tweet
      @theashes is a real life, tangible example of the power of social media
    • @theashes
      It began for @theashes when she received thousands of tweets from cricket fans during the Brisbane Ashes Test.
      Off the back of her response of “I’m not a freaking cricket match”, an online conversation #gettheashestotheashes was started
      One Small Planet’s tweet centre pushed this conversation along
      She has now a following of around 14,000
      We brought in @LJLoch of Republic PR who channelled the tsunami of global media interest across Australia, the UK, the US, India and South Africa, co-ordinating live cross after live cross
      Now, for example, from one tweet @theashes can generate nearly 20,000 impressions
    • @theashes
      One Small Planet picked up on the call to #BringTheAshestoTheAshes
      …we then coordinated:
      QANTAS @QantasAirways to bring her to Australia
      Travelscene American Express @travelsceneaus for a hotel
      Vodafone @Vodafone_au to provide a phone
      Ford @FordCastleHill to provide local transport in a Ford Fiesta
      Harts Pub @HartsPub to put on a backyard cricket match and a BBQ
      Holy Cow @SailingAus for a tour on Sydney Harbour
      A visit to The Bradman Museum with @crickethof
      The Prime Minister welcomed @theashes to Australia
      http://video.au.msn.com/watch/video/ashes-to-ashes/xvxk9uk?
      The American Ambassador called - and tweeted:
      http://twitter.com/#!/USAembassyinOZ/status/22851070619287552
    • @theashes
      Join the conversation
      www.onesmallplanet.com.au
      Trish van Tussenbroek, Group COO & CEO, One Small Planet
      trish@slicewireless.comMobile +61 412006603
      Kerry Dowling, Group Sales Director
      kerry@slicewireless.com Mobile +61 412731158
      Graham Lang, Group Head of Branded Content
      graham@slicewireless.com Mobile +61 424937848
      Brad Keeling, Group Marketing & Business Development
      brad@slicewireless.com Mobile +61 400100555