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A Twitter phenomenon@theashes<br />It all started with a tweet<br />@theashes is a real life, tangible example of the powe...
@theashes<br />It  began for @theashes when she  received thousands of tweets from cricket fans  during the Brisbane Ashes...
@theashes<br />One Small Planet picked up on the call to #BringTheAshestoTheAshes<br />…we then coordinated:<br />QANTAS @...
@theashes<br />Join the conversation<br />www.onesmallplanet.com.au<br />Trish van Tussenbroek, Group COO & CEO, One Small...
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@Theashes phenomenon

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A real-life example of the power of Twitter

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Transcript of "@Theashes phenomenon"

  1. 1. A Twitter phenomenon@theashes<br />It all started with a tweet<br />@theashes is a real life, tangible example of the power of social media <br />
  2. 2. @theashes<br />It began for @theashes when she received thousands of tweets from cricket fans during the Brisbane Ashes Test. <br />Off the back of her response of “I’m not a freaking cricket match”, an online conversation #gettheashestotheashes was started<br />One Small Planet’s tweet centre pushed this conversation along<br />She has now a following of around 14,000 <br />We brought in @LJLoch of Republic PR who channelled the tsunami of global media interest across Australia, the UK, the US, India and South Africa, co-ordinating live cross after live cross<br />Now, for example, from one tweet @theashes can generate nearly 20,000 impressions<br />
  3. 3. @theashes<br />One Small Planet picked up on the call to #BringTheAshestoTheAshes<br />…we then coordinated:<br />QANTAS @QantasAirways to bring her to Australia <br />Travelscene American Express @travelsceneaus for a hotel<br />Vodafone @Vodafone_au to provide a phone<br />Ford @FordCastleHill to provide local transport in a Ford Fiesta<br />Harts Pub @HartsPub to put on a backyard cricket match and a BBQ<br />Holy Cow @SailingAus for a tour on Sydney Harbour<br />A visit to The Bradman Museum with @crickethof <br />The Prime Minister welcomed @theashes to Australia <br />http://video.au.msn.com/watch/video/ashes-to-ashes/xvxk9uk?<br />The American Ambassador called - and tweeted: <br />http://twitter.com/#!/USAembassyinOZ/status/22851070619287552<br />
  4. 4. @theashes<br />Join the conversation<br />www.onesmallplanet.com.au<br />Trish van Tussenbroek, Group COO & CEO, One Small Planet<br />trish@slicewireless.comMobile +61 412006603<br />Kerry Dowling, Group Sales Director<br />kerry@slicewireless.com Mobile +61 412731158 <br />Graham Lang, Group Head of Branded Content<br />graham@slicewireless.com Mobile +61 424937848<br />Brad Keeling, Group Marketing & Business Development<br />brad@slicewireless.com Mobile +61 400100555<br />

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