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@Theashes phenomenon


A real-life example of the power of Twitter

A real-life example of the power of Twitter

Published in Business
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  • 1. A Twitter phenomenon@theashes
    It all started with a tweet
    @theashes is a real life, tangible example of the power of social media
  • 2. @theashes
    It began for @theashes when she received thousands of tweets from cricket fans during the Brisbane Ashes Test.
    Off the back of her response of “I’m not a freaking cricket match”, an online conversation #gettheashestotheashes was started
    One Small Planet’s tweet centre pushed this conversation along
    She has now a following of around 14,000
    We brought in @LJLoch of Republic PR who channelled the tsunami of global media interest across Australia, the UK, the US, India and South Africa, co-ordinating live cross after live cross
    Now, for example, from one tweet @theashes can generate nearly 20,000 impressions
  • 3. @theashes
    One Small Planet picked up on the call to #BringTheAshestoTheAshes
    …we then coordinated:
    QANTAS @QantasAirways to bring her to Australia
    Travelscene American Express @travelsceneaus for a hotel
    Vodafone @Vodafone_au to provide a phone
    Ford @FordCastleHill to provide local transport in a Ford Fiesta
    Harts Pub @HartsPub to put on a backyard cricket match and a BBQ
    Holy Cow @SailingAus for a tour on Sydney Harbour
    A visit to The Bradman Museum with @crickethof
    The Prime Minister welcomed @theashes to Australia
    The American Ambassador called - and tweeted:!/USAembassyinOZ/status/22851070619287552
  • 4. @theashes
    Join the conversation
    Trish van Tussenbroek, Group COO & CEO, One Small Planet
    trish@slicewireless.comMobile +61 412006603
    Kerry Dowling, Group Sales Director Mobile +61 412731158
    Graham Lang, Group Head of Branded Content Mobile +61 424937848
    Brad Keeling, Group Marketing & Business Development Mobile +61 400100555