Gold Coast Guy heads Qld operations

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Gold Coast Guy heads Qld operations

  1. 1. Gold Coast Guy to head Queensland operationsFor immediate release: 1 August 2012 The One Small Planet social media engagement and management centre has appointed Ashley Keeling - @GC_Guy - as Head of Queensland Operations.Ashley is based on the Gold Coast and will oversee operations in Queensland and NorthernNew South Wales. One Small Planet has had a presence in Brisbane and the Sunshine Coastfor the past eighteen months and now sees the opportunity for consolidating the Queenslandexpansion.“You can’t spend all day on Facebook and Twitter but my team can – and do," Ashley said. “Abusiness is only as good as its operator and if the operator is sitting on Facebook or Twitter allday then the business has to be suffering." “Marketing companies often charge a lot of money to set up your social marketing presenceand then walk away. They may say they’ll teach you what to do and yet we all know that withthe pace of change, new applications, rules and laws, you need to be a social media junkie toget it right.”In response to an article on Mumbrella “Coles in Facebook farmer backlash”, one of our OneSmall Planet colleagues @GrahamLang wrote this week, “This is a classic mistake that a lot ofcompanies are making. They (Coles) fail to respect that it is real-time web and it needsresponding to in real time." The article highlighted the failure by Coles to respond in a timelymanner; responding on Monday morning to a Friday evening Facebook post by which timethe post had attracted over 73,000 ‘likes’ and 4,500 comments - not all of them favourable. So whether you are a large company like the Coles supermarket chain, or a small business operator, you cant ignore your customers when theyre talking to you. Social media doesnt go home for the weekend only to return to work on Monday morning. We are the outsourced social mediamanagement centre for large and small businesses including several car dealerships and awide range of others like The Garvan Institute of Medical Research, furniturechain Plush Sofas, pubs like Harts Pub in The Rocks in Sydney and The Pig N Whistle inIndooroopilly, Brisbane.For further information:Ashley Keeling 0400 110 011ashleyk@onesmallplanet.com.au@GC_Guy Slice Wireless Group 6th Floor 97 Pacific Highway North Sydney Australia 2060 www.onesmallplanet.com.au

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