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Preparing Your Website for Holiday 2013
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Preparing Your Website for Holiday 2013

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  • 70% of retailers offer product video on their site, up from 59% in 2012 76% of internet users are estimated to view online videos on a regular basis by 2015 Businesses that personalize web experiences see an increase in sales of 19% on average 86% of b2c marketers using content marketing Over 70% of adults that use social networks shop online
  • Providing search suggestions based on queries can increase revenue by 10% to 15%
  • Having an automated, proactive, strategic, and optimized fraud management system can protect your sales
  • Transcript

    • 1. Digital Commerce Agency Preparing Your Website for Holiday 2013 MAGENTO E-COMMERCE FORUM BOSTON Tuesday, August 27, 2013
    • 2. Digital Commerce Agency Digital Commerce Agency  Magento Commerce + Enterprise Integrations  Strategic Insights + Digital Marketing  User Experience + Usability Testing  Creative Vision + Design  Analytics + Performance Tracking  Conversion + Optimization Select Magento Clients
    • 3. Digital Commerce Agency The Global Magento Partner =  Gold Partner since 2008  100% Focused only on Magento Enterprise  Global Implementation Team  24/7 Support  Adaptive/Flexible Dedicated Teams  Strategic Locations = Ability to Support Global Enterprises
    • 4. E-Commerce at a Glance
    • 5. Digital Commerce Agency Quick Stats $1.4B Spent on Cyber Monday 2012, the biggest shopping day of the year. $262B Estimated Overall E- commerce sales by the end of 2013. 33% Mobile e-commerce traffic during Holiday 2012. $2-$4Of every $10 earned annually is contributed to holiday sales.
    • 6. 4 Tips + Tricks for the Holiday 1. Prepare for Peaks in Site Traffic 2. Enable Social and Visual Commerce 3. Do A Search Inventory 4. Protect Yourself
    • 7. Digital Commerce Agency1 Prepare for Peaks in Site Traffic  Holiday promotional tactics such as email marketing campaigns, flash sales, daily deals, on- site merchandising, and social integration ALL cause peaks in site traffic  Marketing affects performance:  Visit count  Page weight  Page views  Load on the server ACTION: Ensure you implement memory-based storage, such as Memcache and/or APC, for both Session and Cache storage. Related platforms: PEER1
    • 8. Digital Commerce Agency2 Enable Social + Visual Commerce  Social Integration  Leverage community-based tactics to build long-term customer loyalty  Pinterest’s growth of assisted conversion value during the Holidays grew 683% from 2011 to 2012  Visual/Video  As the way consumers are interacting with products change, retailers are embracing tools such as Vine and Video by Instagram  The online video industry is expected to have a +9% YoY increase, reaching $28.72 billion a year in 2017 ACTION: Increase customer engagement by using non-intrusive and contextual storefronts that can be spread by fans online. Related platforms: Kiosked
    • 9. Digital Commerce Agency3 Do A Search Inventory  Preparation is Key  Be sure to check your site search reports for terms with no/poor results  Compare reports from previous years to identify trends, pitfalls, and unique areas for promotions  Limit Frustrating User Situations  Avoid instances where synonyms could impact your sales; shoppers will describe the same things in different ways  Example: “Is it jam, jelly, or preserves?” ACTION: Create an ideal user experience by making it as easy as possible for consumers to find what they are looking for. Related platforms: SLI Systems
    • 10. Digital Commerce Agency4 Protect Yourself  One of the busiest times of the year from most businesses  Online holiday sales accounted for almost 25% of total ecommerce sales in 2012  Boosting Sales and Reducing Fraud  Holidays = more orders from more people in more places!  Online fraud cost e-retailers $3.5 billion in 2012 ACTION: Customize rule conditions to reflect seasonality within your business model Related platforms: Kount
    • 11. Thank You!