• Like
Preparing Your Website for Holiday 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Preparing Your Website for Holiday 2013

  • 3,332 views
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
3,332
On SlideShare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 70% of retailers offer product video on their site, up from 59% in 2012 76% of internet users are estimated to view online videos on a regular basis by 2015 Businesses that personalize web experiences see an increase in sales of 19% on average 86% of b2c marketers using content marketing Over 70% of adults that use social networks shop online
  • Providing search suggestions based on queries can increase revenue by 10% to 15%
  • Having an automated, proactive, strategic, and optimized fraud management system can protect your sales

Transcript

  • 1. Digital Commerce Agency Preparing Your Website for Holiday 2013 MAGENTO E-COMMERCE FORUM BOSTON Tuesday, August 27, 2013
  • 2. Digital Commerce Agency Digital Commerce Agency  Magento Commerce + Enterprise Integrations  Strategic Insights + Digital Marketing  User Experience + Usability Testing  Creative Vision + Design  Analytics + Performance Tracking  Conversion + Optimization Select Magento Clients
  • 3. Digital Commerce Agency The Global Magento Partner =  Gold Partner since 2008  100% Focused only on Magento Enterprise  Global Implementation Team  24/7 Support  Adaptive/Flexible Dedicated Teams  Strategic Locations = Ability to Support Global Enterprises
  • 4. E-Commerce at a Glance
  • 5. Digital Commerce Agency Quick Stats $1.4B Spent on Cyber Monday 2012, the biggest shopping day of the year. $262B Estimated Overall E- commerce sales by the end of 2013. 33% Mobile e-commerce traffic during Holiday 2012. $2-$4Of every $10 earned annually is contributed to holiday sales.
  • 6. 4 Tips + Tricks for the Holiday 1. Prepare for Peaks in Site Traffic 2. Enable Social and Visual Commerce 3. Do A Search Inventory 4. Protect Yourself
  • 7. Digital Commerce Agency1 Prepare for Peaks in Site Traffic  Holiday promotional tactics such as email marketing campaigns, flash sales, daily deals, on- site merchandising, and social integration ALL cause peaks in site traffic  Marketing affects performance:  Visit count  Page weight  Page views  Load on the server ACTION: Ensure you implement memory-based storage, such as Memcache and/or APC, for both Session and Cache storage. Related platforms: PEER1
  • 8. Digital Commerce Agency2 Enable Social + Visual Commerce  Social Integration  Leverage community-based tactics to build long-term customer loyalty  Pinterest’s growth of assisted conversion value during the Holidays grew 683% from 2011 to 2012  Visual/Video  As the way consumers are interacting with products change, retailers are embracing tools such as Vine and Video by Instagram  The online video industry is expected to have a +9% YoY increase, reaching $28.72 billion a year in 2017 ACTION: Increase customer engagement by using non-intrusive and contextual storefronts that can be spread by fans online. Related platforms: Kiosked
  • 9. Digital Commerce Agency3 Do A Search Inventory  Preparation is Key  Be sure to check your site search reports for terms with no/poor results  Compare reports from previous years to identify trends, pitfalls, and unique areas for promotions  Limit Frustrating User Situations  Avoid instances where synonyms could impact your sales; shoppers will describe the same things in different ways  Example: “Is it jam, jelly, or preserves?” ACTION: Create an ideal user experience by making it as easy as possible for consumers to find what they are looking for. Related platforms: SLI Systems
  • 10. Digital Commerce Agency4 Protect Yourself  One of the busiest times of the year from most businesses  Online holiday sales accounted for almost 25% of total ecommerce sales in 2012  Boosting Sales and Reducing Fraud  Holidays = more orders from more people in more places!  Online fraud cost e-retailers $3.5 billion in 2012 ACTION: Customize rule conditions to reflect seasonality within your business model Related platforms: Kount
  • 11. Thank You!